Automotive Internet Sales Management Professionals

Welcome Car Dealers, Marketing Directors and Internet Sales Managers

Why manufacturers offer heavy cash discounts on car exchange?

hii,

       Well I never give much heed into so called exchange bonus.

They first devalue your old car and then try to compensate it somewhat with this exchange bonus.

I have experienced this when I wanted to exchange my old 2003 Santro and the dealer quoted a price of just 90k for it citing various reasons and then if I add exchange bonus of 25k that was being offered, it translated into 1.15 lac. However, I was easily able to sell my Santro in open market for 1.5 lacs.

So in a nut shell it's another way of profit making by these dealers.

Thanks!

I didn't find the right solution from the Internet.

References: http://forum.autocarindia.com/index.php?/topic/10746-why-manufactur...


Sustainable Design Service Video

Views: 2

Reply to This

Automotive Digital Marketing Professional Community

Badge

Loading…

Social Web Syndication Tools

ShareThis

© 2017   Created by Ralph Paglia.   Powered by

Badges  |  Report an Issue  |  Terms of Service