Automotive Internet Sales Management Professionals

Welcome Car Dealers, Marketing Directors and Internet Sales Managers

I've read that Google doesn't give credit to Reciprocal Link Building as it does not indicate genuine link popularity. Then the question is, what happens when, for instance, a web development company has links that point to their clients' websites (as part of their portfolio) and on those clients' websites there is a link in the footer pointing to the development company? is that seen as good/bad practice? I'd like to hear your opinions, thanks.

I didn't find the right solution from the internet.
References: 

http://www.aszcv.com/forums/f77/c45

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