Automotive Internet Sales Management Professionals

Welcome Car Dealers, Marketing Directors and Internet Sales Managers

Identify a situation where you experienced "post-purchase cognitive dissonance". Did you keep the purchase or return it? Why or why not? If you were a marketer, how would you discourage consumers from returning products that are more of a luxury or "want" category?

Do let me know the purchase product/service, asap?

Thank You!!!

I didn't find the right solution from the Internet.


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