Welcome Car Dealers, Marketing Directors and Internet Sales Managers
When it comes to information products, ebooks (e.g. .PDFs, .MOBIs, .EPUBs) aren't the only option for Internet marketers. You can also offer book trailers in the form of movies/videos (e.g. .MP4s), audiobooks (e.g. .MP3s), paperbacks, or hardcovers to your prospective customers. So, don't limit yourself to one format over another. Each one has its own advantages.
If you want to make the sale, then the key is to understand and effectively exploit the unique characteristics of each different format.
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