Automotive Internet Sales Management Professionals

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Hi guys, i need a bot of clarifaction on anchor text.

i understand the difference between the different types of anchor text i.e exact match/naked/branded ets etc.
I'm struggling to understand where to put them though. Do i link my own content with it? Or is this a banklink strategy?
The bit that i'm lost with is that how do i get words highlighted as anchor texts on sites that i dont own?

I can do it fine on my own sites. But i'm not linking three of my websites, i think google will see i'm passing link juice between. Besides thats a VPN right?

I didn't find the right solution from the internet.

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