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April Ancira Surprised by Positive Consumer Response to Social Media Engagement


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April Ancira of the Ancira Auto Group in San Antonio, Texas talks about how Surprised she was by overwhelmingly positive Consumer Response to their social media outreach and Engagement…

April Ancira Explains the Role of Enthusiasm and Confidence


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April Ancira of the Ancira Auto Group talks about the role both enthusiasm and confidence played in their selection of a Social Marketing Service Provider…

Ancira Auto Group Creates Seaworld Connection Via Twitter Outreach


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April Ancira of the Ancira Auto Group in San Antonio describes how she used social media to make a connection with the Seaworld organization, starting with her Twitter Outreach to a disgruntled customer…

April Ancira Describes Social Marketing Responsiveness of Ralph's Team


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April Ancira of the Ancira Auto Group describes the fast Social Marketing Responsiveness of Ralph and his Team to their requests...…

April Ancira Talks About Social Media Political Posts


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April Ancira of the Ancira Auto Group recommends NOT making politically charged posts on Social Media sites (12)

Ralph Paglia's Automotive Digital Marketing Photos

Increase Conversion Rates

by Ralph Paglia Increase Conversion Rates

Improve Your Pay per Click Ads in 10 Minutes

by Ralph Paglia Improve Your Pay per Click Ads in 10 Minutes

How to Measure the Automotive Customer Journey

by Ralph Paglia How to Measure the Automotive Customer Journey

How To Advance Google Infographic

by Ralph Paglia How To Advance Google Infographic

history of online advertising - marin software

by Ralph Paglia history of online advertising - marin software

handy tool kit

by Ralph Paglia handy tool kit

Google AdWords Extensions To Improve Your Conversion Rate

by Ralph Paglia Google AdWords Extensions To Improve Your Conversion Rate

Facebook Best Practices for Business

by Ralph Paglia Facebook Best Practices for Business

Facebook Automotive Advertising Infographic

by Ralph Paglia Facebook Automotive Advertising Infographic

Connected Car Report

by Ralph Paglia Connected Car Report

For Car Dealership Internet Sales Managers who have mastered the Automotive Digital Marketing fundamentals...

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Jasen Rice posted a video

Jasen Rice posted a video

My best one yet! Facebook Live Quick Tip: MARKETING IS MORE IMPORTANT THEN STOCKING

In this Facebook Live quick tip, Jasen Rice from Lotpop, Inc. goes over "Why I think focusing on marketing your inventory is more important then focusing on ...

Mike Gorun posted a blog post

Mike Gorun posted a blog post

Don’t Eat Tomato Soup with Chopsticks

As a dealership there are many ways you can identify if you’re losing customers. Through data, you can see that John Smith used to come into the dealership regularly for service but then disappeared without a peep. Why did John Smith stop coming in? Do you know? You could certainly reach out to John and see if you can get any insight, and he may even respond and tell you why. Perhaps he simply moved out of the area. But what if he defected to competitor or took his business to an independent service center? Wouldn’t you want to know?  An interesting article on allbusiness.com discusses how businesses can’t implement or maintain customer retention or loyalty unless they understand the reasons why their customers are leaving. In an “eating tomato soup with chopsticks” analogy, the author explains that without knowing the “why,” when it comes to customer defection, “you may be getting a little taste, but you’re not really catching any of the good stuff.” According to the article, the three reasons customers leave are as follows: they had a bad experience, their loyalty isn’t being rewarded, or they found a better deal elsewhere. When it comes to these three reasons for customer defection, dealerships are certainly challenged – probably more so than other retail and service industries. Many consumers already enter the transaction with skepticism and low expectations. Well, what about rewarding loyalty? If customers are defecting because they don’t feel appreciated, that would certainly be an area any dealership should consider changing. There are many ways to show a customer they are appreciated -- not just through loyalty programs. Taking the time to get to know a customer, greeting them by name, smiling and thanking them for their business -- these are all ways staff can show appreciation and make a customer feel welcome. A loyalty program on top of these basic interactions can keep a customer engaged and loyally returning. If you find that you’re losing business because customers are getting better deals elsewhere, you have two choices: offer better deals or build more value into your services. As there will always be competitors willing to meet or beat prices on vehicles, many dealerships have chosen to add value through extra services including free car washes for life and other perks. Will this tactic work and help overcome losing customers over price? Only if the customer experience that goes along with any value-adds is also great. A customer isn’t going to care about free car washes if they have a horrible experience and decide to never return. The same applies in the service drive. I’m pretty sure that most dealerships aren’t going to want to try and match pricing with independent service centers and you shouldn’t have to. Dealership service has many advantages over independents. The problem is that many dealerships don’t make customers aware of those advantages. So, when a customer sees a $19.99 oil change coupon, they make the decision to leave your business based on price alone, without factoring in why dealership service is superior. If you can address these three challenges in your dealership which cause customers to defect and understand exactly why it is happening, you’ll be well on your way to creating a customer retention strategy that is both effective and reliable. As the old saying goes, if you don’t know it’s broken, you cannot fix it. See More

Rahul Paul posted a blog post

Rahul Paul posted a blog post

Benefits of using car rentals in Sofia instead of using your own car

Since the onset of car rental in Sofia movement for visitors and even locals have been revolutionized, they no longer have to worry about being in time to catch the bus or train. Additionally, the headache that comes with the squeezing and constant stops made when they commute through public means becomes a thing of the past. Other than that, there are other myriad benefits which you get when you rent a car firm in Bulgaria which we have highlighted below.Quality life If you are coming to Bulgaria for the first time, you are faced with a lot of challenges which come with being in a new place such as trying to find the routes of your hotel, having to use cabs every now and then and hence being overcharged because you do not know how the local rates usually apply, and also what is even more stressing is if you have luggage or knowing which train goes where or which bus takes you to your destination. But when you use a car hire Sofia, you don’t have to worry about that because most of the vehicles have GPS and if not, you can always ask the Bulgarian car rental company whose vehicle you are using to give you a map. That will ensure you get to your hotel easily. Moreover, the comfort and quality of life are enhanced because you will move at your own pace and you will also save money thanks to the rewards and discounts offered compared to when you use cabs or airport rentals.Cost transfer If you are coming for a vacation in Bulgaria, then chances are that you are going to travel long distances, and we all know the impact of long trips on our vehicles. For instance, besides, high fuel costs, they also bring with them high costs of repair because a car is subject to wear and tear. When you rent a car in Sofia, you are transferring all the costs of repair to the Bulgarian car rental company and leaving yours in good shape, and also you get to make the most out of your vacay. This benefit applies even to the locals. You get to try out new car models Another benefit which people who rent a car in Sofia enjoy is getting access to a diverse array of car models to select from. For instance, we boast a fleet of cars ranging from the small models to the most renowned ones and also both manual and automatic ones. Therefore, if you’ve been dying to lay your hands on that new automatic BMW but you cannot afford to buy one, then by getting a car hire Bulgaria you will satisfy your curiosity and also get to know whether you should really work at buying your own.See More

Thomas F. Jung posted a blog post

Thomas F. Jung posted a blog post

Offer trust to your car dealership customers

In the automotive industry, trust is a must. No matter if you are a car company, car distributor or a car dealership, trust is essential for building a strong customer-service provider relationship. But it is not something given. You need to earn it. Show your customers that when they come to your dealership, they can expect to be treated fully with respect and that they can rely on you.But, how to achieve this?How to offer trust to your customersThere is more to trust than respect and reliability. Here are only some of the elements you can provide your potential customers with to get to a position of trust:1. Be bright and upright.Not only a smile and a, “hello” will do. While these are essential if you want your customers to believe in you, your body language must also reflect the same “can-do” attitude. In fact, researcher Amy Cuddy has found that “adopting the body language associated with dominance for just 120 seconds is enough to create a 20 percent increase in testosterone and a 25 percent decrease in the stress hormone cortisol. In other words, adopting these postures makes a person feel more powerful.”A dominant posture means standing upright, with your hands standing on your hips, back straightened, like Superman. Her point is that if you want people to trust you, you need to radiate warmth.“Look for natural smiles, for body language that is inviting, positive, and that signals interest in the other person or people. Even a gentle touch — one that’s appropriate, of course — like when one candidate gently touches the other on the shoulder.”If you are texting your customers, you can even add a smiley face at the end of the message. This will surely cause a positive reaction on the other side because emojis are no longer considered less professional, but rather amicable and cordial.2. Ensure safety.When you interact with your customers, either online, in person, or via text, you and your dealership should resonate with safety. Customers must know that they and their personal data (phone numbers, names, etc.) are perfectly safe.Your employees need to be trained to keep sensitive information private, and if you are using a DMS with texting integration, it must comply with FCC and TCPA rules.All information and all conversations must be safely stored (preferably in an online cloud) and you must ask for customers’ prior permission to engage in a written conversation with them (via email or phone messaging service).3. Be there, always.Being there for someone does not just mean that you are hitting it off. It means acting on many different channels. Of course, if you are a small or medium-sized dealership, you cannot be there 24 hours a day, 7 days a week. However, you can be present in places where your customers spend a lot of their time and where they ask for your advice. This may include website chat box, email, text messages, and social networks.Having a chat and customer service representative can solve the majority of your woes, as they can answer emails, instant messages, and engage in oral conversations. On the other hand, the burden of texting can be shifted to service advisors and mechanics – experts and people who get dirty while performing the task for the client.And finally, social networks today are of utmost importance. Today’s customers first go on Facebook and search for your dealership, and even engage in conversations via posts and messages.After all, shifting your focus from traditional to digital channels of communication is very important as it may create a better picture of your business even after 5:00 PM.4. Improve hospitality.When customers enter your dealership or lot, they need to feel welcomed immediately. This means creating a comfortable, ambient, and pleasant atmosphere where they can relax and wait for you to do what you do best – fix or sell cars.Having a customer service desk and a friendly operator is the first place they can turn to. When they hand over their car keys, a waiting room area is where they head to next. The waiting room area should resemble a typical living room – with a couch, coffee table, fruit basket, TV, and a pleasant view to your lot.While they are waiting, customers can read magazines, play on their phones or watch TV. The waiting area is a perfect place to utilize any form of digital advertising. Banner TV advertising or digital signage software can present special offers, social media buttons, etc. and improve overall business by making deeper connections with your dealerships. If your customers are cozy, they will return.5. Be clear.Clarity of expression is something everybody aspires to, even though this may be the most difficult task of all. If you and your employees are clear and concise, and if they give only exact information at the right time, if their advice is useful, then the world is your oyster.Even when sending texts, you need to make sure that the customer on the other side will get the message. This means no false promises, no double meanings, and no sarcasm via texting. Only crystal clear information.Over to you: what do you think are essential trust factors every dealership must employ in their customer service? Tell us your experience on our Twitter or Facebook company pages. We would love to hear and learn from your experience!Like this read? Learn more about customers:Make customer service smarterWhy you must invest in customer experience in 2018Value of customer satisfaction--Article originally published on www.advantagetec.com on January 23, 2018.See More

Julian Wang posted a blog post

Julian Wang posted a blog post

How Vlc 3.0 media player benefit for google chromecast?

Google Chromecast is among the most popular streaming devices that are being sold all across the globe. Chromecast has raked up all the major firms to make its platform stronger. VLC has also been included on the Chromecast platform in order to provide better functionality and features to its customers.In the recent times, Chromecast has joined hands with the VideoLAN, which we all know is a reputed company for making the most popular cross-platform VLC Media Player. Windows Media Player is a default software in all Windows PC, but people especially download VLC Media Player knowing its amazing features and the ability to play all sorts of media files. Now, VideoLAN has revealed that they have made a decision to ship VLC MP 3.0 with Chromecast Support. This is a move that could really strengthen the ties between the two companies and can boost the viewing experience of the Chromecast users.It is a well-known fact that Chromecast is a device that is created by the tech giant ‘Google’ to allow people to stream a wide range of media files from one device to another. Moreover, the company has also allowed people to stream content using the Chromecast app. The Chromecast app download can be done easily from different app markets. Chromecast app is available at Google Play Store and Apple App Store. The necessity of the app is certainly there because the Chromecast device isn’t itself stream content, but it just a medium that connects two devices wirelessly, so that people can watch digital content easily.Google Chromecast isn’t the only gadget that stream digital content, but it is ease of use that makes Chromecast the most popular device. People who are aware of the streaming devices know that the design of streaming devices is like lunch box or cylinders, but when it comes to Chromecast, the device looks like a pen drive. It can be easily plugged into the HDMI port of the Smart TVs or HD TVs. It was not long ago when it was a bit complicated to get Chromecast to stream digital content that is stored in your hard disk to the television, but the company has taken note of the glitches and the mistakes and rectified it quite comprehensively. Now, the device works smoothly and is also among the most popular streaming devices in the world.The announcement made by VideoLAN is just a side note that VideoLAN adds on its website. It also depicts the company’s operation in different fields. It is like the daily news and press releases of the company. You can easily download Chromecast app to access VLC 3.0 Media Player. Go to your application store, search for the app, download and install the app. You are then good to go.There is another way of streaming the digital content, i.e., by getting the Chromecast extension download link. This can be done by opening the Chrome browser and search for the Chromecast extension. Once you get the extension, you can easily beam digital content from your PC/laptop to your TV.Here are some crucial points regarding Google Chromecast download and VLC Media Player.You are going to see the Chromecast device on the QT interface, which then is used to stream content.VLC Media Player 3.0 is going to detect the Chromecast device, which will be used to stream media from all sources.You will find that the VLC is going to transcode all the formats so that all the supported files can be easily streamed to the device. So, you need to get Chromecast free download link in order to get started.There hasn’t been any decision yet on the OS, which gives the impression that the VLC Media Player desktop versions are going to get the support for Chromecast. This is the only channel that is available on the evening basis. To download this service, you can go to the VideoLAN site.See More

SalvageBid, LLC. posted a blog post

SalvageBid, LLC. posted a blog post

5 Easy Tips to Bid at Classic Car Auctions

Many people are fond of classic cars and often bag great deals buying them at auction. However, not all classic cars available at auction are perfect for your budget or worth buying. If you too are considering going for classic car auctions, you need a few tips to make sure you bid successfully. To give you a head start, here are five easy tips to keep in mind when you scour classic car auctions for the best deal!Set a bid limitWhen it comes to bidding and buying a classic car, it is crucial for you to set a budget and consider any maintenance cost that might follow the purchase. You also need to keep in mind the fees auction houses charge you for a purchase. Keeping all the considerations in mind, set an affordable limit and make sure not to cross the set budget.Examine the vehicleAll vehicles are washed and detailed, so that they look good for the main event. It is important for you to not bid on a vehicle on the basis of their looks, but examine the vehicle up close. Check for any engine damages, leaks, condition of the tires, interiors, and various other considerations you think are important.Meet the auction staffAt classic car auctions or any damaged cars for sale auction, it is beneficial for you to find a bid spotter and let them know you are enthusiastic about bidding on a specific vehicle. Doing this, if the vehicles come up and it is within your budget, the bid spotter will look out for you.Consider the feesThe typical fees an auctioneer charges you for a bid is about 10% of the placed bid. In some cases, however, the fees can vary. It is important that you inquire and know the fees you will be charged. Knowing the exact fees is a crucial aspect for you to evaluate and set a budget you can afford to spend on a vehicle at the auction.Have multiple options If you eye one car at classic car auctions and place your bid, your chances of winning are low. Decide the type of classic car you want to own and place a bid on multiple vehicles you believe would be a good deal.Final WordsSuccessfully bidding at classic car auctions or damaged cars for sale auctions is an art. You need to remember a few important things to make sure you crack a winning deal. Consider things such as damage, maintenance cost, budget, condition of the vehicle, fees charged, and availability of spares. Joining online communities of classic car enthusiasts also goes a long way in helping you get valuable information that empowers you to make informed decisions.See More

Scot Eisenfelder's blog post was featured

Scot Eisenfelder's blog post was featured

5 Challenges Dealers Face in Growing Service Profits

To grow profits in today’s automotive environment, many auto dealers are focusing on growing service department revenue. Achieving this goal presents a number of challenges, including: 1) Declining new vehicle sales volumesNADA predicts 2018 new-vehicle sales of 16.7 million units, down 2.3% from 2017. That’s not a huge decline, but new vehicle sales also face stiff competition from a glut of off-lease and used vehicles. Fewer new car sales means less future warranty work.  2) Higher quality vehiclesAvailable work per unit is declining as quality improves, service intervals lengthen and work shifts from repair to replace. Dealers can no longer count on substantial warranty work and in-warranty customer pay business from new vehicle sales as a way to feed steady business to their service departments. 3) Increased CompetitionIndependent aftermarket chains are entering a recession. Due to the recent spike in new vehicle sales, the volume of vehicles older than seven years and still in operation is declining. This decline will continue until 2022, prompting chains to expand service offerings and launch aggressive marketing campaigns. Their prime target is customers with vehicles from four to six years old; the same customers that dealers like to target. Dealers cannot afford to lose market share to independent chains. To maintain yield in this environment, dealers need to capture a greater percentage of their market service potential. 4) Shifting Customer ExpectationsToday’s consumers expect a transparent and convenience-driven experience, which traditional dealer processes and systems are ill-equipped to deliver. Your customers are baffled that they can track a pizza being made and delivered tothem, but must call your dealership several times to check on the status of their car, then wait to pay at a cashier. 5) Lack of Service Growth StrategyGrowing service revenue doesn’t just happen. Growth requires the creation, execution and management of a strategic plan. Many dealers don’t have a strategic plan, unless you believe that doing more of the same counts as a plan. What was it someone once said about doing the same thing over and over again, but expecting different results? The good news is, it’s not all bad news. Our industry is exiting a period of unprecedented tailwinds that have created exciting opportunities for growth. Since 2012, the combination of increased new vehicle sales and a 13 percent reduction in the number of auto dealerships has created the highest units-in-operation (UIO) to dealer ratio in history. To take advantage of this opportunity, you need to accomplish two things:Increase service yield from current customers/UIOIncrease market share Do you know what your dealership’s current revenue-per-UIO is? Do you know what you have to do to increase market share? If you’re not sure, the first thing you should do is ditch the service absorption metric. I’ve written before how I believe that service absorption is a dangerous number [link to blog] and is an outdated metric for modern times. One major problem with this metric is that you can have 100 percent service absorption, yet still be losing market share. You can’t manage what you can’t measure. Revenue per UIO allows you to measure both service yield and market share, so you can establish a baseline from which to grow. How to Increase Service YieldMost auto dealerships capture less than half the work needed on vehicles that enter their service lanes. To increase service yield, focus on providing complete vehicle care to your current customers. To do this you must identify, communicate and capture all service needs. This may require changes to your write-up, multi-point inspection (MPI) and service recommendation processes. Technologies such as mobile tablets can help, but incentives may need to be put in place so advisors and techs are encouraged to spend the appropriate amount of time with every customer. Additionally, data must be leveraged so your staff can easily identify recommended repairs. When customers arrive in the service lane, an advisor needs to check the following, every time:Is there an open recall?Are there declined services from last time?What are recommended services/repairs on a vehicle like yours?The last question is key to making upsells and capturing more service business. Also, prepare your customers for the next visit with a list of service recommendations for the next 10,000 miles. How to Increase Market ShareMost dealers’ service marketing efforts utilize mail and email channels to remind customers about factory scheduled maintenance and select seasonal campaigns. Many conquest campaigns rely on “oil change” offers to bring new customers in. This marketing strategy performs significantly below potential impact. To drive more responses, an integrated marketing campaign must replace the “fire and forget” mentality. Omni-channel marketing leverages the following channels and delivers highly relevant offers to each customer:Direct MailEmailFacebook/ InstagramGoogle/SEOService PPCDisplay adsIP-based retargeting With every customer interaction, data is collected and used to create a message or offer that drives the customer to the next stage. The customer is guided through needs notification to scheduling, to the appointment, to in-service notifications and post-service follow up. This marketing strategy is designed to build relationships, instead of a one-and-done service experience. Creating processes and marketing programs that focus on the relationship, rather than the here and now, is a critical part of any service growth plan.See More

Ralph Paglia posted a blog post

Ralph Paglia posted a blog post

Flashpoint's Open letter to Hyundai, Innocean and their New Media Agency Canvas Worldwide...

An Open letter to the Hyundai, Innocean and their New Media Agency Canvas Worldwide...What Your Dealers Want Need from Your New Social Media Agency 1.  Qualified Leads and Showroom Traffic Given Hyundai’s reputation for excellence, I’m confident your new agency will curate top notch content.  And they’ll leverage the appropriate influencers to stimulate brand and even nameplate advocacy—in pursuit of the next Fiesta Movement.  And, no doubt you’ve already set-up a real-time, #NewsJacking “news room” to produce the next “dunk in the dark” success story.  All that is essential.  But it’s not how your Dealers will ultimately measure success. Remember the recent New York Times article, "The Gap Between Auto Dealers and Social Media?" Particularly when you begin to encourage them to participate and spend their money, invest their time.  What will they want to know?  “How many qualified leads did this produce?  If you want me to invest my money and time, how many leads do you think it will produce?  Will it result in measurable, qualified showroom traffic, and more importantly sales?” The answers on how to do this are out there.    2.  They Want Choice Agency newsrooms are adept at curating clever content.  And there are a number of social media publishing tools that are designed to push content onto Dealer Social Media accounts.  Unfortunately, all-too-often, it’s the same content that gets published to every page. Dealers hate that and are growing increasingly frustrated with it. Why? They’re working hard to differentiate themselves more and more, and the homogeneous “pushed” content is working against them. Technology solutions sound great but they only go so far to solve social challenges.  What’s the solution? Seek out a publishing partner that offers variable content.  Editable content.  Customizable sweeps apps that will allow them to support DMA-specific sponsorships, or even Dealer-specific events and promotions. Customizable test drive apps that do the same.  Look for a publisher that offers the Dealer lots of choice and you’ll be richly rewarded.   3.  They Want More Control Savvy Dealerships and Internet Managers want more control of the message.  Not just the content, but how it looks and when it’s published.  They want to take the national message, and make it theirs.  (It’s that entrepreneurial culture you mention in your press release.)  What if you unleashed their creativity? What if you let them experiment? What if you gave them the tools and teams to liberate their creativity? They can be smarter (and much more effective) than you think.  And when 100, 200, or 1,000+ dealers work together…the results can be gold.    4.  They Want To Conquest  What’s your social media agency’s plan to (a) locate competitive, in-market shoppers/intenders, (b) invite a dialogue with them and (c) produce a lead and/or drive them into Hyundai showrooms?  And again, if you’re planning on encouraging the Dealers to invest their time and money to support your efforts, you’ll want to have a firm handle on that—or prepare to suffer through some really tough dealer meetings.  And if you don’t think it’s possible to isolate conquest shoppers and deliver an exclusive, non-transferrable offer to drive traffic, watch this.  It’s not only possible, it’s mandatory.  Trust me, your competition is already doing it.   5.  They Want A Dedicated Team To Help Them Question: when was the last time you updated your Facebook page?  Your Twitter account? Instagram? Posted a blog?  Launched an email to all your colleagues, stakeholders or customers with updates?  Have you fallen just a little behind?  Well, your Dealership Internet Managers are no different.  The average Dealer Internet Manager is understaffed, over-worked, and can’t possibly do it all themselves.  What’s the solution? Offer a dedicated team to help them ACTIVATE their campaigns.  Not necessarily do it for them.  But help them.  With as much or as little assistance as they need.  And what do they need help with? Developing content, launching content, targeting in-market shoppers, conquesting their competition, integrating their social channels, website, email list and even their showrooms with Point of Purchase material.  Pilot it with 100 of your Dealerships for 90 days and watch what happens.  You’ll have some very happy (and profitable) Dealerships.  And you’ll never turn back.   6.  They Want Useful Metrics Impressions are essential. So are fan and engagement metrics.  But when your dealer’s real goal is to sell 13 more cars this weekend, they are, for practical purposes, useless.  What if your metrics reported that, “what you did last week directly resulted in 100 more local Facebook fans, 40 qualified leads, 8 Dealership visits and 2 sales”?  What if you could supply your Dealers with metrics reports that showed them you were successfully Conquesting the competition?  That both of the sales came from people who previously owned another brand? And that your efforts had an incremental positive impact on their business?  Working with data partners like Polk can offer this kind of data.  Working with partners like Flash Point, can pull it all together for you. Take advantage of it.   7.  They Need To Be Better Understood Many of your bright-eyed new hires don’t really know a lot about the nuts and bolts of the auto business.  They haven’t spent more than a few minutes in a Dealership and they’ve never been in a Dealer meeting. Worse, as “experts” in social media, they tend to often appear over-confident to your Dealers. The Solution: Admit your team doesn’t really understand what Dealers want, let alone need.  Then send them out into the field, to stores to interview Internet Managers, GMs and Sales Managers.  Send them to Digital Dealer.  Make them become genuine (not assumed) experts at Retail Automotive marketing.  What they’ll find is this: Internet Managers are just like you and me.  They have goals, and their goals are NOT to strictly curate content.  They are there to help the Dealership sell cars.  Yes, they want to offer valuable content. Yes, they want to connect with their fans and followers.  Yes, they want an engaged audience.  But if that’s all that happens, guess what?  They’re fired. Really get to know your Dealers and you’ll find they can be your greatest assets.    8.  Remember The Service Department What better opportunity is there to create a raving fan than in the service department?  (That’s why some call it the “other showroom.”)  And if a raving fan is created when they are delighted with their service, how can it not translate into improved sales retention?  And what if you could leverage social media to actually drive incremental ROI’s from within and outside their brand. Many Dealers and OEM’s are doing just that with spectacular results. Hint: We’re working with a few of them.   Needless To Say, Here’s What Your Dealer’s Don’t Want 1.  These guys at their Next Dealer Group meetings. Regardless of the direction you decide to go, as consummate technologists and marketers we’ll be watching and cheering you on.  And if we can help, well, we’re only a few minutes away from your marketing HQ. All the best, Scott Empringham @scottempringham CEO Flash Point Communications, LLCSee More

Hannah Whittenly posted a blog post

Hannah Whittenly posted a blog post

Need for Speed? Top Signs You’re a Reckless Driver & How to Fix That

Approximately 27 percent of all fatal car accidents involve speed, according to the National Highway Traffic Safety Administration. Of those deaths, approximately 39 percent were males between the ages of 15 and 20, but other groups are involved as well. If you often have a led foot, then here are some signs you are a reckless driver and ways you can stop your dangerous behavior.Driving While HighWhether it is from alcohol or you are high from legal or illegal drugs, driving while under the influence is a very dangerous habit. In the United States, one person dies every 51 minutes from drunk driving. It is easy to break this habit. Drink or do drugs where you are spending the night, designate a driver or use a taxi or other paid ride to get home. That way, you know that you will stay safe.Fall AsleepAt least four percent of drivers self-report that they have been in an accident or near-accident while driving sleepy. Yet, almost 60 percent of people say they have engaged in this dangerous behavior. Stop for a few minutes and take a cat nap along the side of a business or in a roadside park. Try to plan your travels to avoid driving between 4 AM and 6 AM as this is when most drowsy sleeping accidents occur.Driving DistractedOver 3,000 people are killed in the United States each year by people who are distracted by their cell phones while driving. Distracted driving can take on many different forms. Make sure that your mind is engaged with what is going on ahead, beside and behind you when driving. Keep both hands on the steering wheel at all times. Watch the road with your eyes.Disregarding Road ConditionsMany drivers are injured each year because drivers insist on going the speed limit when conditions are poor. If you are injured in one of these accidents, then it is important to contact a lawyer, like those at Speers Reuland & Cibulskis, P.C. They can help you determine if the other driver was going too fast for the road conditions during a rainstorm, hailstorm, snowstorm or very windy conditions. Over 24 percent of all traffic accidents involve roads impacted by bad weather. The sooner a lawyer is contacted in these cases, the easier it is to collect vital data.Driving dangerously can be very costly. Use these ideas to make sure that you are not involved in an accident leading to legal ramifications.See More

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JoeClark posted discussions
Nov 4, 2017
JoeClark posted a discussion

Meta Desc. for Product Pages

Hey guys, So I have my first ecommerce client, and none of their product pages have a meta description....we're talking almost 1K pages. That's a lot of descriptions to write! However, they have done a good job of writing product descriptions on the page. Anyone have see any issue with using the first few lines of the product description for the Meta? Or should I bite the bullet and try to get 1K unique / optimized meta descriptions written? What would you do?I didn't find the right solution…See More
Oct 16, 2017
JoeClark posted a discussion

Skoda Rapid Monte Carlo Edition Launched?

hii,     India-spec Rapid Monte Carlo to get special paint combination and unique equipment.It will come with a red exterior shade and an all-black interior. Additionally, it will also get an all-black grille and wing mirrors, along with 16-inch alloy wheels and a tailgate spoiler, both in black shade.Thanks!I didn't find the right solution from the Internet.References:  …See More
Oct 10, 2017
JoeClark posted discussions
Oct 4, 2017
JoeClark posted discussions
Oct 3, 2017
JoeClark posted discussions
Sep 29, 2017
JoeClark posted discussions
Sep 28, 2017
JoeClark posted a discussion

What are the most effective ways to promote Infographic for links?

hii,          I'm familiar with the technique called guestographic. Earlier this year I published an infographic and sent a lot of emails to relevant publishers. It worked fine and got 40+ high-quality backlinks. I just published another one and will do the same.I was wondering if there are any other ways I could apply to reach more people and get more links?Thanks!I didn't find the right solution from the Internet.References:  …See More
Sep 27, 2017

Forum

How much longer will clash royale support IOS7?

Started by JoeClark Nov 4, 2017.

MORPHLING GOING FORWARD

Started by JoeClark Nov 4, 2017.

Meta Desc. for Product Pages

Started by JoeClark Oct 16, 2017.

Skoda Rapid Monte Carlo Edition Launched?

Started by JoeClark Oct 10, 2017.

Honda City or Maruti Ciaz. Which would you buy?

Started by JoeClark Oct 4, 2017.

Why Mercedes S class wins Against competition ?

Started by JoeClark Oct 4, 2017.

why are CrossOvers Becoming popular ?

Started by JoeClark Oct 4, 2017.

Software Change in ŠKODA Rapid?

Started by JoeClark Oct 4, 2017.

Want to buy secondary car used or new?

Started by JoeClark Oct 4, 2017.

How can you compare new cars?

Started by JoeClark Oct 4, 2017.

Regarding International Selling - Good or bad?

Started by JoeClark Oct 3, 2017.

What did you learn this week?

Started by JoeClark Oct 3, 2017.

How do you store your clothing?

Started by JoeClark Oct 3, 2017.

Where Do You Sell?

Started by JoeClark Oct 3, 2017.

How were February sales for you?

Started by JoeClark Oct 3, 2017.

Encyclopaedia Britannica Set, eBay or Amazon?

Started by JoeClark Oct 3, 2017.

How is your hoarded/unlisted stuff doing?

Started by JoeClark Oct 3, 2017.

How was your Q4?

Started by JoeClark Oct 3, 2017.

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