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A better way to buy a car - Hyundai Shopper Assurance


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Hyundai Shopper Assurance is making the car buying experience better. With transparent pricing, paperwork you can do online, test drives that come to you…

Ingenius Innovations


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Ingenius Innovations

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Automotive Digital Marketing Member Pricing For Internet Sales 20 Group 11


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Automotive Digital Marketing Member Pricing For Internet Sales 20 Group #11 in Miami June 11-13, 2018.

'On Air' - Tier 4 Marketing in Auto Retail Marketing with Ralph Paglia


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'On Air' - Tier 4 Marketing in Auto Retail Marketing with Ralph Paglia

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ODO Club - Reward Your Best Customers 2

by Ralph Paglia ODO Club - Reward Your Best Customers 2 http://odoclub.com/public/dealerships/join

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ODOclub Its Easy

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ODOclub Reward Your Best Customers

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ODOClub My Account

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It Pays to Drive™ OdoClub® www odoclub com

by Ralph Paglia It Pays to Drive™ OdoClub® www odoclub com http://odoclub.com/public/dealerships/join

ODOclub Dealer GM

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Chris Miller posted a blog post

Chris Miller posted a blog post

Turning Recalls from Trash to Treasure

In a twist of irony, I’ve come to realize what consumers and dealerships have in common when it comes to vehicles recalls – assessing how important they are. Every day I work with dealerships throughout the nation, trying to get them to understand that recalls are not only about vehicle safety but also about an opportunity to engage consumers at their moment of need. It still amazes me to see dealerships ignore the iron in the fire, dismissing recalls as either a distraction to their core business or a body of angry consumers they would rather not try to win over. It’s as if some dealers take these recalls and crumble them up for easy disposal.  Sound familiar?  Every day, consumers on the receiving end of a factory recall notice do the same thing – they send it to the trash heap. Truth be told, we all have to do a better job resolving the recall crisis, and consumers are more willing partners than we suspect.  The consumer survey Recall Masters published in last year’s Fixed Ops magazine reveals that, while vehicle defects are the responsibility of the manufacturer, many consumers lay the bulk of the blame, and their frustration, on the servicing dealership who failed to address the recall during their last visit. While most dealerships are proactive in notifying their customers of existing safety recalls, many consumers fail to read the notice and throw them in the trash. These consumers then perceive that they were never notified and vent their frustration on the dealership. In fact, 55.2% of customers reported that they are either “very upset or upset” with dealerships that don’t clearly disclose that their vehicle contains a recall.  As an industry, we're just not doing enough to help consumers identify and repair vehicles. We need to own and simplify the process for consumers. Now for the good news: 75.1% of consumers reported knowing that the appropriate place to get their recall work done is either the dealership at which they purchased the vehicle, or a dealership that sells the same make, and 70% are aware that the manufacturer pays for recall repairs. So, if vehicle owners know where to go, and that they won’t be on the hook financially for the repairs, why do more than 1 in 4 vehicles on the road today have an open recall? That’s the challenge. Sadly, only 28% of consumers surveyed indicated that they will act within seven days of notification, while 53% report that they will act anywhere between 1-6 months! Why do most consumers take so long to get their vehicles repaired, even when aware of safety issues that could place lives at risk? You might surmise that vehicle owners are busier than ever and don’t have the time to get into the dealership to attend to the repair. Maybe they don't understand the severity of the recall.  Could it be possible that they don't want to lose the use of their car for any amount of time?  Truth is, there are many reasons consumers are not heeding the recall warning with any sense of urgency. As an industry, if we want to have an impact, we need to adapt. Think about it – what has your service department done to meet the needs of this very unique audience?  Is your dealership doing enough to roll out the red carpet for these consumers?  For those dealerships that have, the results are amazing.  Not only are they winning over new customers and solidifying relationships with existing customers, but they are also reaping revenue in customer pay ROs and new vehicle sales. It all starts with thorough information and multi-channel communication. Consumers want to know when their vehicles have an open recall and expect the dealership to notify them, whether that’s via the mail, email, phone or otherwise. They also respond better to communications that arrive via their preferred method. Take a multi-channel approach to recall notifications with phone calls, mail, text, and email, and you stand a much better chance of getting through to the customer. You’ll also want to make sure those mailers are designed to stand out and are sent via first class, as first class mail has a much better chance of being read, rather than being tossed in the trash. Today’s consumers use email and text messaging as their primary forms of communication, which is where the multi-channel approach comes in. In fact, the younger the consumer, the less likely they are to answer the phone if they don’t recognize the number, and voicemail tends to be ignored. But many older consumers still prefer calls so you can capture a wider audience with a multi-channel approach. Recall repairs aren’t going away anytime soon. Dealers who take care of these customers have an excellent chance of building trust and loyalty, leading to higher profitability from the lifetime value of the customer. At the same time, this also helps customers and their fellow motorists stay safe through recall compliance.  When your dealership takes hold of a recall strategy that meets the needs of these consumers, the path will be paved with prosperity through a channel which few other forms of outreach can provide.See More

Bill Wittenmyer posted a video

Bill Wittenmyer posted a video

Witt's Wise Words: Why Inbound Phone Calls Aren't the Cash Cow You Think They Are

In this episode of Witt's Wise Words, Bill Wittenmyer shares why dealerships shouldn't consider inbound phone calls as the cash cows that they have in the past.

Thomas F. Jung posted a blog post

Thomas F. Jung posted a blog post

How digital signage can help your business

In times where technology is all among us, where the internet has taken a whole lot of advertising space and become the No. 1 medium for advertising, there are still some older, let’s say traditional ways to advertise. When I say „older, traditional ways“, I think of TV, Radio, Newspapers. Offcourse, advertising via digital signage is surely one of them.Almost every business needs to advertise, either to promote a brand, a product or raise awareness, advertising is crucial in order to succeed, convert and make a profit. Therefore businesses must find the right channel for advertising that will bring the most profit for the lowest amount of money invested.What is digital signage?Surely, you are already pretty familiar with this one but let’s just put it out there.In short, digital signage represents a solution that delivers timely information.If we go a little deeper, we can say that digital signage is actually a broad term that refers to a network of centrally controlled digital displays – for example, that would be an LED monitor or a touch screen on a project display. And it can be found in a variety of places. In malls, cinemas, airport or train stations, basically anywhere where there is a high density of people passing every day.And it’s actually a way of advertising that is making a lot of profit yearly. Some data have shown that back in 2016. digital signage industry made a profit of 19.6 billion USD, while some analytics even suggest that in the year 2032, digital signage is expected to reach a profit of more than 32 billion USD.Now that we have covered what digital signage is and how big of an industry it actually is, let’s dive in and see how this type of advertising can help one business grow. 1.   Use Digital Signage in AdvertisingAs we said in the beginning of the article, digital signage is a great way for a business to advertise. It’s a great way to engage customers and grab their attention. Catch potential costumer's eye with images and video where you can change the signage screens and with that you can actually say whatever you like on a change of a button. 2.   Educate with Digital SignageOnce you have lured your customers in your store, you now have the opportunity to educate them about your products through digital signage. You can:Showcase your products putting your businesses best, most popular or most valuable products in front and center simply by featuring them on a digital sign. This sign can point out the best feature of that product or simply give the customer information about the promotion that is currently available (example information that product is on sale).Display product demos. This way you can show a product in action (example a car showcase in a car salon) or create an infomercial. This would be a great tactic for products that offer visual results or are new on the market.Share news about your brand. Digital signage can be easily used to share news, updates and for example policy changes with your customers. It can feature info about the rewards that a business or a product, but any other kind of info from that industry can be shown as well. 3.   Digital Signage can enhance brand imageDigital signs can not only disseminate information about business but can elevate brand image as well. Using high-quality displays it can stimulate the sense of respect and reliability. People are generally more willing to pay for products and services that offer the latest amenities. Using digital signage automatically brings a premium badge to most businesses around town.4.   Advertises other channels of promotion as wellAs digital systems are easily accessible to change the content that is being displayed business can promote their social channels too. It can help raise awareness of the business online presence and also encourage social engagement. A great example of this is the live Twitter walls. This type of digital signage is often seen at the events and work extremely well to promote a brand and get people talking about one’s business. 5.   Helps business measure dataDigital signage can be a very effective way to collect information about the business audience and market. Tools such as heat maps on a touchscreen can give us info about where users are typing on a screen. That can further tell us what type of content are users most interested too but also which areas of content may need improvement. Another kind of measurement can also show us how long an interactive display is being used. But most importantly it can show us whether the information that is provided is increasing sales. SummaryThere are a whole lot of ways digital signage can benefit your business. From easy maintenance and alterations of content advertised, through raising brand awareness and product advertising to providing you valuable data collection about your customers intent and needs.Although the internet has taken a lot of advertising space, many experts predict that digital signage industry will have an increase in value and businesses should definitely think about finding a digital signage solution that will help them reach customers and help their businesses grow.See More

HumbertoMauro posted a blog post

HumbertoMauro posted a blog post

How to build your educational process in a college or university

 Being in college is one of the most exciting moments in the life of a student. This is high time for thinking seriously about your future career opportunities and what you actually want to do for a living. This experience will determine you as a person as well as give you a lot of useful contacts.Technology in the contemporary education system facilitates students’ life from year to year. For instance, in the past students would spend months writing their college papers, while nowadays there are a lot of opportunities to have more free time as you can choose the best thesis writing services on PapersBattle and forget about boring assignments.There are several tips on adapting your educational process to simplify your learning in college. Both students and their teachers should consider the following points.   Develop an adaptive thinking mindIn the modern world of technology, things are changing so fast. Students are in constant need of new handy hints about learning and grasping information quickly.You will never fail to notice new things on the market. Universities have become reliant on modern applications which help students learn better. Today, a certain program may be useful for a company, but a better version will appear in stock by the time employees get to master the previous one. Therefore, future employers must learn how to adjust new technologies and applications for increasing their business performance.College students should pay attention to all novelties in digital sphere. This is the only way they will keep up with the changing market as it is necessary for both the college life and future success in career.   Learn good communication skillsOne can emphasise the importance of communication. The digital world has given us access to a variety of ways to get in contact. Channels like video conferencing and social media can be great tools if they are used correctly.Students should learn these important factors as they may become employers in the future. They will need to communicate with people outside their organisation, and modern technologies will definitely help them with this.Learning is a continuous process that makes more sense through experience. University and college students can, therefore, take advantage of what technology is offering for developing their skills. Be aware of what is happening in your area and learn the proper way of interaction with people. Your life quality will improve so much if you know how to communicate properly with people.   Start planning earlyThe high time to prepare your schedule on campus is your first year there. Start planning as early as you can, and it will definitely help you simplify your life path. What’s more, think about your future career opportunities before graduation as it will be quite hard to decide on them after finishing college.This is the best moment to choose your dream job. Start by finding a club with appropriate job advertisements. Then you can ask your colleagues to share their experience in job-hunting. There are also career-talks events you should draw attention to while being at school.Search for a part-time job. Once you’ve graduated, employees will be looking for experienced workers. If you have been working on any job, update this on your LinkedIn account and your resume.   Train your critical thinking and problem-solving skillsCritical thinking and problem-solving skills are one of the crucial areas employees are looking for today. They are searching for workers who can solve problems in the easiest and fastest way. That is why college students should keep an eye out for soft skills like that.You should learn about personal management skill as well. Employers learn how to organise, create and execute decisions for their business and they are waiting for the same from their candidates.   Learning should be useful for daily lifeIf you are a teacher, the best way to make students enjoy their education is to relate a college subject to their daily lives. Make it fun and show them how useful are things which they are learning. Students don’t like feeling themselves under pressure, and this is one more reason to update classrooms with modern digital screens and other staff.Participation in the whole learning process is always a good idea, so give it a chance! As a student, you need to embrace the ideas you are acquiring from your studies. Try to find channels for making your life in college more interesting.College or university education, as mentioned above is a transition process to a world of opportunities. The way you handle yourself will determine the outcome when you finally face the outside world. Whether you will become an employee or an employer, you need to be smart. Creative and innovative minds are always in demand. Being aware and using the shared tips above, you will not fail to build your successful future. See More

Utsav Patel posted a discussion

Utsav Patel posted a discussion

Auto Finance Traffic

We are generating quality Auto Finance Traffic. Both New car and Used Car. We stand by our leads and conversion. Looking to work with a Premium buyer on the same. We can generate & provide Exclusive/Real time leads and a decent volume too. Lets connect further and see if there is a possible business opportunities.See More

Utsav Patel posted a blog post

Utsav Patel posted a blog post

Auto Finance Traffic

We are generating quality Auto Finance Traffic. Both New car and Used Car. We stand by our leads and conversion. Looking to work with a Premium buyer on the same. We can generate & provide Exclusive/Real time leads and a decent volume too. Lets connect further and see if there is a possible business opportunities.See More

jon nigbor posted a blog post

jon nigbor posted a blog post

A Lesson in Successful Marketing from Rytec High Performance Doors

When your key product has such a wide range of benefits, marketing can become a challenge. Not that a great product is more difficult to sell, but because a diverse customer base means a diverse range of needs, these segments must often be addressed in different ways. Even if your product would help the customer in question, how are they supposed to figure that out if you’re pitching them on benefits that don’t apply to their needs?If there’s one company that excels in this area of marketing, it’s Rytec High Performance Doors. But how? While at first glance, a high-performance door might strike you as a product without much variation, where one door is as good as the next, no matter the industry. With a wide range of quality products, Rytec has proven just how much more a door can be, and have created a specificity in their marketing that addresses the diverse needs of their growing customer base.Their customers in the auto dealership industry, for instance, recognize the benefits of a door that makes a great first impression and contains a “wow” factor. A responsive automatic door that opens and closes quickly creates the image of professionalism and tech-forwardness that dealerships want to convey. Not to mention that the speed of the door allows cars to move fluidly between areas while keeping employees and customers in a comfortable environment. In this example, Watkins thoughtfully leverages an auto dealership customer to provide testimony of Rytec’s value to prospective dealerships.Watkins shifts this angle for residential high-rise buildings where residents park their vehicles. Security is their priority. In this market he emphasizes the strength and safety of the doors. Watkins also understands how owners of large buildings have numerous tenants with busy schedules. They’re not happy if they must wait in a line to enter or exit their building. In this example, a customer’s building facility management highlights the safety, security, aesthetic, and speed of Rytec doors.While these first examples might make Rytec doors seem like a simple commercial-use door company, their market segments extend into industries like restaurants, offering doors that look great, function smoothly, are easy to maintain and provide customers with ample natural light. In this example, Watkins features a hip pizza restaurant customer talking about how Rytec doors enhance their atmosphere.Take a moment to look at your customers. See how they use your product or service. Ideally, they demonstrate your value proposition in a video your prospects can easily understand and identify with. Media272’s WinWinVideo program provides your customer with three free videos in exchange for your video testimonial. The three free videos quickly convert busy customers into eager participants. These videos are shot on location, through Media272’s national network of videographers.If you’d like to learn more, please follow this link, or call 800.272.7222 and mention this article.See More

Bill Wittenmyer posted a video

Bill Wittenmyer posted a video

Freebie Friday: Mentorship

VP of Sales, CDK Global, Bill Wittenmeyer explains the importance of a mentorship program in dealerships in this edition of Freebie Friday.

Jim Flint posted a blog post

Jim Flint posted a blog post

Value and Values

We’re known for knowing the value of advertising, and through the years, we’ve become very familiar with our values. Value and Values. Two different things. Local Search Group’s values do much more than establish the monetary worth of something. Our Values--summed up in the 7 C’s below--help govern our thoughts and beliefs-- and these are values that any organization or dealership can adopt to improve their dealership’s efficiency as well as their company culture. CommunicationAs an agency we communicate on behalf of our clients to consumers. It’s the most important thing we do. ChangeThe world moves quickly. Google, Facebook and other technologies move exceedingly faster than the automotive industry does. What are we doing to keep up without changing for change’s sake? Coat of the ArmadilloThick skin applies just as much to digital strategies as it does to communicating in real-time, whether that be with managers, colleagues or consumers. The car business can be stressful. Good interpersonal relationship skills are imperative to maintaining happy employees and customers.   ConsistencyLook for the repeatability of an event and a way to improve the event in the future. One of the most watched events, the Super Bowl, contains elements of consistency from our perspective. Each year there’s a host city; there’s a halftime performer, and there’s two teams that play. Sure those things might be different--but the process for the NFL remains the same. CompetitionIt’s a   out there. How do we recognize our environment and gain an edge for our dealer clients? ClientsFocus first and foremost on customers. Respond quickly. Be the “now” part of a “now” business and be results driven. CharityThe largest generation of current consumers choose businesses that support what is important to them. What is your dealership doing to “give back?” Our charity of choice is the SPCA. At the dealership we can spend so much time working on the value of the products and services  we provide that we can lose sight of our values. Knowing both will help you hire, attract and retain more of the right employees to help you take care of your customers.See More

Doug Van Sach posted a blog post

Doug Van Sach posted a blog post

Convert More Prospects With Smarter Trade-In Tools

When your customers decide to trade in their current vehicle, you know exactly what to do first: make sure they get an appraisal as quickly as possible, since that’s the number one priority for most buyers. Right? Not so fast. AutoLoop recently surveyed 1,000 recent car buyers and analyzed over 100,000 leads from various trade-in valuation companies—and we discovered a significant gap in what consumers expect and what dealers think consumers expect. Accordingly, even though many dealers are making significant investments in digital retailing, the trade-in tools on their websites are actually turning away some of their best prospects. In fact, the typical online trade-in tool on dealer websites falls dismally short of consumers’ expectations, resulting in a poor customer experience and lost sales. It’s all about the guaranteeCase in point: over half of customers surveyed said the most important factor for them in an online trade appraisal is receiving a guarantee of value for the trade. But countless dealers are still focusing primarily on the benefits of a fast appraisal—which, in reality, very few customers care about. In fact, only 1 in 5 customers said they wanted a quick appraisal. However, many trade-in tools don’t offer guarantees because the process requires more time and intelligence. More specifically, it requires intelligence from a live person, rather than just a machine. Consumers are already distrustful of trade-in valuations from dealers—and our research indicates that without some type of guarantee, many consumers simply move on to another dealer. Raise rates with the right toolsThe good news? Dealers can still get a dramatic jump on the competition by migrating to consumer-friendly trade-in tools that deliver what buyers want most. We analyzed the conversion rates achieved by trade-in tools from various companies and discovered that those offering a guarantee of value have 3x to 4x higher conversion rates. That means dealers who are using a less intelligent trade-in tool are losing 10-15 deals per month! And that’s just the start—according to our survey, consumers who utilize the smarter trade-in tools with guaranteed values also convert to buyers in 10% less time than customers using outdated resources. Since faster conversions mean less time chasing down consumers with phone calls and emails, staff can spend more time selling. With trade-in tools, the “work smarter, not harder” adage is key. By simply improving the intelligence of your trade-in process, you’ll avoid wasting money on leads and hours lost from your employees. In return, you’ll ensure your dealership is in sync with the real preferences of your customers—and the one they’re more likely to choose when it’s time to purchase.       See More

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JoeClark posted discussions
Nov 4, 2017
JoeClark posted a discussion

Meta Desc. for Product Pages

Hey guys, So I have my first ecommerce client, and none of their product pages have a meta description....we're talking almost 1K pages. That's a lot of descriptions to write! However, they have done a good job of writing product descriptions on the page. Anyone have see any issue with using the first few lines of the product description for the Meta? Or should I bite the bullet and try to get 1K unique / optimized meta descriptions written? What would you do?I didn't find the right solution…See More
Oct 16, 2017

Forum

How much longer will clash royale support IOS7?

Started by JoeClark Nov 4, 2017.

MORPHLING GOING FORWARD

Started by JoeClark Nov 4, 2017.

Meta Desc. for Product Pages

Started by JoeClark Oct 16, 2017.

Skoda Rapid Monte Carlo Edition Launched?

Started by JoeClark Oct 10, 2017.

Honda City or Maruti Ciaz. Which would you buy?

Started by JoeClark Oct 4, 2017.

Why Mercedes S class wins Against competition ?

Started by JoeClark Oct 4, 2017.

why are CrossOvers Becoming popular ?

Started by JoeClark Oct 4, 2017.

Software Change in ŠKODA Rapid?

Started by JoeClark Oct 4, 2017.

Want to buy secondary car used or new?

Started by JoeClark Oct 4, 2017.

How can you compare new cars?

Started by JoeClark Oct 4, 2017.

Regarding International Selling - Good or bad?

Started by JoeClark Oct 3, 2017.

What did you learn this week?

Started by JoeClark Oct 3, 2017.

How do you store your clothing?

Started by JoeClark Oct 3, 2017.

Where Do You Sell?

Started by JoeClark Oct 3, 2017.

How were February sales for you?

Started by JoeClark Oct 3, 2017.

Encyclopaedia Britannica Set, eBay or Amazon?

Started by JoeClark Oct 3, 2017.

How is your hoarded/unlisted stuff doing?

Started by JoeClark Oct 3, 2017.

How was your Q4?

Started by JoeClark Oct 3, 2017.

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As marketers, we’re responsible for staying on top of the latest online marketing trends.  The most important information you need to know is how to drive targeted traffic to your law firm’s website. This is where search engine optimisation (SEO) comes in. If you don’t know the first thing about SEO, have never heard of a meta description and wouldn’t know a targeted keyword if it fell through your office ceiling and hit you on the head, have no fear: today’s post was written just for…

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Posted by Roland Baker on June 12, 2017 at 1:47am

Charles Duhigg on the Power of Setting Smart Goals

As any inbound certified member of our community knows, setting SMART goals (that's Specific, Measurable, Achievable, Realistic, Time-bound) is the keystone managing (and measuring) highly productive sales and marketing teams.

Aligning these goals is what keeps marketing and sales teams in lock-step.

For example,…

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Posted by Roland Baker on June 12, 2017 at 1:46am

Forum Home Page at Automotive Digital Marketing

Auto Finance Traffic

We are generating quality Auto Finance Traffic. Both New car and Used Car. We stand by our leads and conversion. Looking to work with a Premium buyer on the same. We can generate & provide Exclusive/Real time leads and a decent volume too. Lets connect further and see if there is a possible business opportunities.

Page Speed Insights Update: Will it affect car dealer websites?

Speed is really important for car dealer websites. It affects both the user experience and your position in the search results (which is highly affected by user experience as well, so it’s either a virtuous or a vicious cycle, depending on your SEO efforts).

Have your software provider heard of the recent Google PageSpeed update? Check your points here and if you're…

Top 5 Best Ever Seen Cars in Dubai

It is very common for the people in Dubai to see the best and greatest cars ever in Dubai. It is a matter of routine to witness a Lamborghini hovering over the roads in Dubai. Dubai is fully heated up so car designed there as per the desire of the people by keeping the weather swings of the Dubai in mind. Dubai has offered people many vivacious cars to tackle the weather swings there especially in June and July in extreme hotness while in December or January in extreme coldness. People…

Free Digital Analysis | $500 Off First Month | 30 Minutes of Your Time

We are nearing the end of the year. It's decision-making time for 2019.

Sign up here. Or continue reading for why I truly believe you should let us earn your trust.

Our agency offers a free digital analysis. It takes 30 minutes of your time. The worst case scenario is that you have additional insights to help keep your current…

WE OFFER BGs | SBLCs | LCs | DLCs FOR LEASED AND SALE

GENUINE BANK GUARANTEE (BG), STANDBY LETTER OF CREDIT (SBLC) AND BANK DRAFT FOR LEASE AND SALE AT THE LOWEST RATES AVAILABLE. OTHER FINANCIAL INSTRUMENTS SUCH AS MTN, CD, DLC, PB ARE ALSO AVAILABLE.

I am a direct mandate to a Finance and Investment Company who is a premier provider of trade finance and project finance instruments as well as discountable bank instruments;

We offer Genuine Bank Guarantees, Standby Letter of Credit, Pre Advice / RWA Messages,…

Animation needed for my script

I have been working on a script for a 2D animated video and it is almost completed but I am facing issues in the creation of the animation. I do not know how to either pitch my idea to an animation studio or look for the video animation company that could help me with video production. I find it arduous that I have everything aligned but I do not know where to commence with the animation process as that is something I have never done. I would be very thankful if you helped me with this query…

Why collaborate with illustrators for your book?

I am a write myself but I did not know that writing a children’s book would become so difficult. Well, children are generally difficult readers and you cannot please them with text alone. They are not like adults, who would suffice by bloated text in books. You have to use illustrations and drawings along with text that is relevant to them. It is an arduous task for many writers but if you look for…

Searching for Best VPN for Plex

Hi, My name is Jimmie Williams and I am looking for a plex vpn through which I can access plex as its ban in my region. kindly help

How Can Dealers Effectively Reach Today’s Automotive Shoppers?

Why should you be focusing more on your digital marketing?

Let’s start answering this question by looking at the automotive shopper’s persona from Google’s perspective. Who else but the world’s number one search engine can provide the most profound insight into how people shop for something today?

The automotive shopper is now different than before

It may be stating the obvious, but buying a car is no longer something that people need to visit a…

Which e-commerce platform should I join?

Hi. I'm a newbie in e-commerce. I want to try to open an online store, but I don't know what to begin. I search and find out some platforms. Big ones are  Shopify, WooCommerce, and BigCommerce. Which should I choose to start? Is there anyone selling on these platforms? Please help!

Blogs Posted at Automotive Digital Marketing

How digital signage can help your business

In times where technology is all among us, where the internet has taken a whole lot of advertising space and become the No. 1 medium for advertising, there are still some older, let’s say traditional ways to advertise. When I say „older, traditional ways“, I think of TV, Radio, Newspapers. Offcourse, advertising via digital signage is surely one of them.

Almost every business needs to advertise, either to promote a brand, a product or raise awareness, advertising is crucial in order…

How to build your educational process in a college or university

 

Being in college is one of the most exciting moments in the life of a student. This is high time for thinking seriously about your future career opportunities and what you actually want to do for a living. This experience will determine you as a person as well as give you a lot of useful contacts.

Technology in the contemporary education system…

Auto Finance Traffic

We are generating quality Auto Finance Traffic. Both New car and Used Car. We stand by our leads and conversion. Looking to work with a Premium buyer on the same. We can generate & provide Exclusive/Real time leads and a decent volume too. Lets connect further and see if there is a possible business opportunities.

A Lesson in Successful Marketing from Rytec High Performance Doors

When your key product has such a wide range of benefits, marketing can become a challenge. Not that a great product is more difficult to sell, but because a diverse customer base means a diverse range of needs, these segments must often be addressed in different ways. Even if your product would help the customer in question, how are they supposed to figure that out if you’re pitching them on benefits that don’t apply to their needs?

If there’s one company that excels in this area of…

Value and Values

We’re known for knowing the value of advertising, and through the years, we’ve become very familiar with our values.

 

Value and Values. Two different things.

 

Local Search Group’s values do much more than establish the monetary worth of something. Our Values--summed up in the 7 C’s below--help govern our thoughts and beliefs-- and…

Convert More Prospects With Smarter Trade-In Tools

When your customers decide to trade in their current vehicle, you know exactly what to do first: make sure they get an appraisal as quickly as possible, since that’s the number one priority for most buyers. Right?

 

Not so fast.

 

AutoLoop recently surveyed 1,000 recent car buyers and analyzed over 100,000 leads from various…

How Failing to Train Service Advisors Affects Profitability

All too often, dealers are hesitant to make an investment in training new and Preowned salespeople because turnover in the sales department can be as high as 70 percent according to NADA. Service, however, has always been most dealership’s foundation for profitability. That’s where the phrase “service absorption” comes from.

 

For the most part,…

How to Afford a New Car on a Small Budget

You have been driving an old beater around for a while now, and you thought it would be nice to sport a new car for a change. Unfortunately, when it comes to purchasing such a high dollar item, you do not know how to make that work. Not only do you have bad credit, but you do not have a lot of income to go around either. Still, if you employ a little creative financing, you might be able to get that new car you want. …

eLEND Solutions Unveils Showroom Credit Express, a Suite of In-Store Digital Credit App Solutions

Enhancement to eLEND’s popular CreditPlus online credit application is designed to accelerate the sales process and create a more positive credit experience that benefits both dealers and consumers

 

Foothill Ranch, CA – January 17, 2019 – eLEND Solutions™, specialists in online and in-store credit and finance solutions for auto dealers, today unveiled Showroom Credit Express, a significant enhancement to its popular online…

Top convertible cars that won’t burn a hole in your pocket

The Indian car market has matured a whole lot in the past few years of time. Along with the increasing development of the Indian auto industry, the luxury car segment of the country has boomed as well. The luxury car segment of India has been growing astonishingly in the last few years. And as the demands for the luxurious and albeit expensive cars increase, the luxury car majors are also flooding the market with lots of drool worthy models. Thus, now the car industry of India is…

BLACK BOOK AND THE APPRAISAL LANE TEAM UP TO GIVE CONSUMERS THE TRADE-IN EXPERIENCE THEY REALLY WANT

New mobile platform combines market-reflective valuations with cash offers from live experts to improve the trade-in process for consumers and dealers.

According to a recent survey conducted by Black Book, consumers believe a vehicle trade-in quote that’s far from expectations remains the second-most…

All You Need To Know About Essay

It is impossible to imagine any educational process without an essay. It is such a common form of writing that we’ve all used to it. But are we doing it right? There are several types of scientific essays. There are also rules to follow to master your paper. After all, science is all about being as precise as possible. And it concerns writing too. Let’s talk about things you need to know to be a successful essay writer.

  1. Vocabulary matters. When it comes to academic writing, you…

Digital License Plates Fully Authorized in Michigan

New Michigan law allows for digital license plates; new technology has potential to generate efficiencies and benefits for consumers, businesses and the state - from Smart City synergies to expedited vehicle registration; Reviver Auto working with Secretary of State Jocelyn Benson to bring Rplates to Michigan market

Detroit, MI - January 17, 2019 – The Michigan legislature has passed a bill (Public Act 656 of 2018)…

Best Marketing Strategies for Car Dealerships

Marketing a product or service right might be more difficult than it initially looks. But digital marketing has taken the entire concept to a whole new level. Apparently, this new method of advertising products and services is due to reach a larger number of people than traditional marketing strategies and methods. However, it has been proven that combining the two might, in fact, boost the success of your marketing attempts quite significantly. Below are several brilliant methods that…

5 Tips to Prevent Phishing Attacks

Phishing is the practice of sending targeted emails designed to lure employees into a number of actions, such as entering login credentials, credit card information or downloading documents infected with malware.

 

Phishing emails appear to come from familiar entities such as a bank, healthcare provider or delivery company. Sometimes they contain threatening messages such as "Urgent! Immediate response required."

 …

NEW BLACK BOOK WHITE PAPER HELPS LENDERS UNDERSTAND NEW CECL REQUIREMENTS

Paper Offers Actionable Steps To Leverage CECL as a Competitive Advantage

Black Book, a division of Hearst that provides industry-leading used vehicle valuation and residual value forecast solutions, announced today a new educational white paper: “Analytic-Driven Data Helps Auto Finance Lenders Mitigate Risk & Become CECL Compliant”. Click here to download the white…

What Data Really Matters to Dealers?

Conference season is upon us. As dealers go from seminar to seminar and presentation after presentation, it can cause mass confusion about what data really matters. As a dealer, you may well be asking yourself, “what data should I really be watching at my dealership?”

 

Well, let’s keep it simple! Over the years I have found it boils down to two…

The Best Car Service Providers: Experience on your Own!

Get your car treated with the best services here!

The services offered at Foxman Automotive provides a complete service and repair for all BMW models. The services include tyres, brakes, suspension, wheel alignment, exhaust & mufflers, auto electrical, engine diagnosis and all schedule servicing.

It guarantees to protect your manufacturer’s warranty and stamp your service book to maintain your service history. It provides 100% satisfaction with BMW services. Thus, if…

Small Registration Number Plate for Motorbike: Legal or illegal?

Small number plates: legal or illegal? Is this question revolving around your mind day and night? Is your small sized number plate making your rear tire of motorbike look bigger?

Now, let’s deal with the law:

As per the Government’s website “gov.uk”, the single row plates are illegal. The characters presented on the number plate should be set out…

Technological Breakthroughs That Help Better Driving

How many of us used to watch a James Bond movie, amazed at all the things his cars could do at the time? And how many of us thought such features would never be available to drivers around the world? Well, we were wrong, at least most of us. Technological inventions and breakthroughs have been strongly influencing the automotive industry.

Some…

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