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April Ancira Surprised by Positive Consumer Response to Social Media Engagement


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April Ancira of the Ancira Auto Group in San Antonio, Texas talks about how Surprised she was by overwhelmingly positive Consumer Response to their social media outreach and Engagement…

April Ancira Explains the Role of Enthusiasm and Confidence


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April Ancira of the Ancira Auto Group talks about the role both enthusiasm and confidence played in their selection of a Social Marketing Service Provider…

Ancira Auto Group Creates Seaworld Connection Via Twitter Outreach


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April Ancira of the Ancira Auto Group in San Antonio describes how she used social media to make a connection with the Seaworld organization, starting with her Twitter Outreach to a disgruntled customer…

April Ancira Describes Social Marketing Responsiveness of Ralph's Team


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April Ancira of the Ancira Auto Group describes the fast Social Marketing Responsiveness of Ralph and his Team to their requests...…

April Ancira Talks About Social Media Political Posts


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April Ancira of the Ancira Auto Group recommends NOT making politically charged posts on Social Media sites (12)

Ralph Paglia's Automotive Digital Marketing Photos

Increase Conversion Rates

by Ralph Paglia Increase Conversion Rates

Improve Your Pay per Click Ads in 10 Minutes

by Ralph Paglia Improve Your Pay per Click Ads in 10 Minutes

How to Measure the Automotive Customer Journey

by Ralph Paglia How to Measure the Automotive Customer Journey

How To Advance Google Infographic

by Ralph Paglia How To Advance Google Infographic

history of online advertising - marin software

by Ralph Paglia history of online advertising - marin software

handy tool kit

by Ralph Paglia handy tool kit

Google AdWords Extensions To Improve Your Conversion Rate

by Ralph Paglia Google AdWords Extensions To Improve Your Conversion Rate

Facebook Best Practices for Business

by Ralph Paglia Facebook Best Practices for Business

Facebook Automotive Advertising Infographic

by Ralph Paglia Facebook Automotive Advertising Infographic

Connected Car Report

by Ralph Paglia Connected Car Report

For Car Dealership Internet Sales Managers who have mastered the Automotive Digital Marketing fundamentals...

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Walter Moore posted a blog post

Walter Moore posted a blog post

Want to Promote Your Business? Instagram Is The Grandest Platform Among All!

In the present time, people are much habituated with social media. Certainly, we are also not out of that part, and you will observe that if one day, you would not be able to spend time on the social site such as Facebook, and Instagram. Facebook and this app are related to each other. Once, Facebook had bought Instagram. At first, this app was a very tiny organization when they had started their venture, but within a little time, it had touched the most popular among the people.You just imagine a small company had captured lots of people's attention. Of course, there had some extreme creative strategy which made people attracted. The temptation was too high, and then Facebook had bought it, and now it has attached to Facebook. The importance of social media, we cannot deny as it is the only one way to make a smooth communication with anyone in the world.Among all social media, Facebook is the most wanted, and it has its own demand:This way Instagram has also become too popular. It is a social app, and through this, you can share your photos and other information which might be needed for the people for your business purpose. Here you will meet lots of viewers who will able to see your products, and indeed they will be able to see other followers.How will you get the authentic viewers on your account?To get the authentic lookers, you should install Gramista as it is a useful app, and it will assist you to get the audience to take note. You can try with a free version as this app provides a free trial and automatically, you will be able to raise your account. It is possible because through this app, you can identify the first viewers, which will help a lot to you, and you must get interested in posting more exciting and fashionable photos and attractive content, which can bring the attention to all.The importance of engaging content:You must understand that an attractive and relevant content can bring people’s attention. In many cases, traditional and boring content, most people do not like. So, in the initial stage, if they do not want to go to your blog account, you would not get any good response. So, first bring an excellent and creative content and then post some new and innovative fashionable clothes. The posture and gesture of capturing the photos should be attractive by which people feel temptation.Exercise the Instagram to wield the traffic for the website:If you use the Instagram for your business purpose, then you have to run it in a proper way to get the best benefits for your business. You have to do it because to bring the actual viewers to the website. You have to add the link, "link in bio" on your site. Here you have to take the help of a tool Have2Have.it.Through this, the followers will be able to communicate with you directly.See More

Dixie Somers posted a blog post

Dixie Somers posted a blog post

5 Ways You Can Manage Your Car Online

As more and more technology finds its way into today’s automobiles, it’s easy to want to continue that same experience once your car is parked. As technology continues to make your life easier, embracing technology to “manage” your car can only add to the simplicity. Here are 5 easy ways to get the most out of your vehicle and save a lot of time in the process.Insure OnlineIf you’re still using the same auto insurance policy and the same auto insurer you’ve had for years, you’re probably paying more than you need to. The Internet makes it easy to compare rates between different auto insurance companies, so you can be sure you’re getting the most for your money. Plus, managing your policy online allows you to quickly and easily change your coverage as you have need, and gives you access to digital copies of your insurance cards so you never get stuck without one.Renew Your Registration OnlineWhile you’re busy choosing the right auto insurance company online, you might as well go ahead and pay your taxes, too. Rather than waiting at the DMV, you can use services like eTags to renew your registration online so you can skip the line and get on with your day. There are often specific requirements that enable you to renew online, such as having recently-renewed insurance, and not having any back taxes. If everything checks out, though, you could find yourself with a sudden appreciation for the efficiency of the DMV.Pay Tickets OnlineSo you’ve had to suffer the inconvenience and embarrassment of getting a speeding ticket. The last thing you want to do now is to have to go a circuit clerk’s office or dig out your checkbook and a stamp to pay the fine. Luckily, many city and county governments offer online ticket payment, ensuring the pain you feel will be primarily in your wallet instead of a major inconvenience and a lot of time wasted.Maintain Your Car OnlineTechnically, maintaining your car has to be done in person, but if you’re the type of car owner who likes to fix your car yourself, the Internet certainly has a wealth of information on how to fix just about any part of your vehicle that might be having trouble. Whether it’s something simple like a headlight bulb, or something more involved like a new starter motor, there’s a good chance that someone has made a video showing how to repair or replace pretty much every part for your vehicle, regardless of year, make, or model.Find a New Car OnlineWhether your current vehicle is on its last legs, or you just want the latest and greatest in safety and technology, finding your next car is easy when you take advantage of the resources available online. You can find statistics on crash test scores, reliability, and price. Plus, you can shop around for the best interest rate and the best deal as you contact multiple dealerships and have them compete with one another to earn your business. New services actually allow you to take care of the entire car buying process online, with your ultimate choice being delivered to your front door in just a few days.Take It OfflineFor all the time- and money-saving things you can do online to better manage your vehicle, remember that the best memories are made in your vehicle when everyone is offline, enjoying simple conversations and the beautiful scenery outside. Especially when you’re on vacation, your vehicle offers a rare space to put electronics to the side and engage in making memories that last. Granted, if it’s a long trip, this probably won’t (and maybe shouldn’t) last the whole time, but for a while at least, it’s a great excuse to get “back in touch” with your busy family.See More

Lizzie Weakley posted a blog post

Lizzie Weakley posted a blog post

Crash, Bang, and Boom: How to Restore Your Car to its Fomer Glory

Your car might have seen better days. After years of use and wear, its mileage is high and the engine is showing signs of deterioration. Nevertheless, there are many ways to restore your car to its former glory. Fuel TankThe fuel tank is one of the most important parts of your car. While it might seem to operate perfectly, there is always optimization here. A new tank will not be saturated with old coats of gasoline. This allows the engine to process the fuel more efficiently, and over time, you will notice a difference. There are many variations of tanks on the market, so consider all these types before making a selection. Even if it isn’t the one that your car originated with, it could be more compatible. Cylindrical and warped fuel tanks have been proven to yield high mileage. Power WashingPower washing is often associated with the appearance of the vehicle, but it is also important in car restoration. When you wash the exterior of your vehicle, any leftover debris is scrubbed off. The engine will have better performance overall, and you can ensure that nothing is stuck in the wheels or grille. In addition, washing the interior of the car can remove dust from the panels and controls. Heavy DamageIf your vehicle has sustained heavy damage, you may have sought minor repairs for the short term. This is ill-advised, as these repairs are not sufficient for long journeys. In addition, there is no guarantee that minor repairs are compliant with safety standards. Instead, you should look for major repairs. While these might be a little more expensive, they are well worth your time and money. Auto body shops such as the Chehalis Collision Center will assess the damage on your vehicle and tune it up for the long run. Frequently, you will be aware that your car is underperforming, but it is hard to discern exactly where the problem lies. Professional help will pinpoint the problem and take measures to ensure that it doesn’t occur again. Restoration takes less than a week, and when you receive your car, it will resemble its original self. Although your car is getting old, you don’t have to immediately exchange it for a new one. You can fix it up in a matter of weeks, and you will relive the power of its initial self. The car will run faster and more efficiently.See More

Jim Leman posted a blog post

Jim Leman posted a blog post

TagRail™ Launches Digital Retail Platform that Pulls Shoppers from their Livingrooms to Dealers’ Showrooms

TagRail™, the creator of DealerTag™ and the Lexus Plus CEM App, announced today the general availability of its Digital Retail Platform. It is a dealer-customizable and brandable online car-buying tool to help dealerships attract, engage, and close more online shoppers through a frictionless online transition from their “Livingroom to the Showroom.” “Our goal is to have the consumer complete about 90-95% of the transaction at home online and to have a frictionless delivery experience when he or she arrives at the dealership,” says David Luce, TagRail V.P. of Sales. “This platform pulls shoppers forward through the sales funnel, so 70%  will complete their transaction compared to 30% on other types of online digital platforms,” said TagRail CEO Kiran Karunakaran. “And we know that online purchases average $500 to $700 higher in gross than do walk-in transactions,” Karunakaran added. Dealership CSI increases where consumers enjoy this type of near-total livingroom shopping and buying experience. Likewise, when customers are offered online, self-selected product options they upsell themselves, resulting in higher per-vehicle retail dollars. Dealers easily customize the tool’s sequence of activities by which customers will engage its dynamic interface, based on user behavior analysis or dealer preference: Trade-in appraisal, using guides from Black Book, Kelley Blue Book, and NADA, depending on dealer preferenceAccessories, offers dynamic and colorful product options and descriptions for the dealer’s choice of providers to help shoppers view and choose customization productsRebates, to help shoppers apply incentives to their vehicle choiceProtection, a menu of dealer-selected, VIN-specific vehicle protection products, including service contracts, GAP, and other investment-protection productsPayment, enables users to leverage a soft credit pull to calculate a penny-perfect payment for finance or lease options.Delivery Option, vehicle delivery or pick up at dealershipCredit Application, pushed into RouteOne or Dealertrack platforms to save the dealer time and streamline the delivery processA showroom visit is necessary to finalize the trade appraisal and complete documents required for vehicle delivery.This digital shopping solution captures user activity to point the dealership to opportunities for continuous improvement and analysis while it pushes hot leads and order-pending opportunities to the dealership’s CRM and finance platforms. “TagRail’s new Digital Retail Platform provides users penny-perfect payments by running a soft pull and providing users accurate VIN-specific warranty and aftermarket pricing, and accurate and current rebate information in an online platform providing great communications with the consumer and full disclosure. With the online in-store need the final trade appraisal, the goal is to deliver the vehicle in less than one hour,” Luce noted.For information and a demo, contact David Luce at dluce@tagrail.com or cell at 702-493-3300. About TagRailTagRail CEM brings back joy to visiting an auto dealership. Delivering a great experience is hard work. DealerTag makes it more manageable by helping dealerships systematically engage everyone: your customers, your front line, and your leadership. Offering mobile and online tools for engaging, tracking, and monitoring workflows throughout the dealership, TagRail brings modern business process management and oversight to automotive retail. www.tagrail.com   See More

Bill Wittenmyer posted a video

Bill Wittenmyer posted a video

Freebie Friday - Inspect What You Expect

In this Freebie Friday, ELEAD1ONE Partner Bill Wittenmyer says it’s time for you to inspect what you expect. That means always checking in on the customer ex...

Timmy D. James posted a blog post

Timmy D. James posted a blog post

Body Language Is Important…But Even More So In Digital Marketing

Interpreting meaning through communication can be hard. For example, the simple statement “Fine.” What does that word really mean? Ultimately, it depends on the context and, more importantly, how it’s said and the body language which happens in that exact moment. When your significant other says “fine,” you darn well better know what it means, or you can be in a whole world of trouble! Or, if you tell a teenager they must clean their room before they can go out with friends, play video games or whatever they want, there are many ways “fine” can be expressed. If they say it loudly while slamming the door in your face, that has a much different meaning than if they say it in a low submissive but agreeable way. Humans are masters of perception. We all communicate, and that communication comes across in different ways – be it vocal, physical, or via some activity. But what does all this mean as far as your dealership and communicating with your customers?  As marketers, with all the data available to us today, we can better interpret customer interactions and more effectively communicate with them than ever before. An argument could be made that a customer’s digital activity can tell us more about their intent than a face-to-face conversation. Ultimately, the digital footprints a customer leaves throughout their car buying journey are, in fact, a conversation. You may not be able to see the customer, but they express their intent through their online activities. That customer looking at your website and bouncing through your entire used car inventory, who also jumped around on third-party listing sites, is much higher in the sales funnel. They are having a conversation with you. Something along the lines of, “I’m in the market for a car but I don’t know what I want.” A customer visiting your website, viewing every Honda Civic in stock, is not only telling you they want a Honda Civic but, if you want to get granular, also which trim level, price range and mileage restrictions they value. Whatever they spend the most time viewing is probably the best fit for what they are searching for. An unlimited amount of data is out there to help you identify, define and motivate customers. You must just take the time to look at it. Now that you know the customer’s intent, where they are in the funnel and what they are interested in, what’s the best way to communicate with them? VIDEO! While you have the secret-agent advantage of all this relevant data showing the customer’s intent, the customer still wants good old face-to-face interaction when it comes down to the sales process. Simply sending a templated email accomplishes nothing. It’s not personal, is not directed to them, fails to really interact on an emotional level, and usually has little relevance.Of course, you “could” take the creepy road and tell them everything you know about them -- but that would likely be counterproductive. The best way to engage a customer is through a personalized video response. They can see you, hear you and read your body language. If you’re sincere, friendly and engaging, and use the data you have about the customer’s digital journey to craft a personal response, the customer will be able to relate; rapport will be established infinitely better than any “Buy from us because we love you” e-mail template. Don’t be afraid to send video email responses to your customers. Most of your competitors simply send those canned templates from their CRM with ZERO impact – if they even make it through the customer’s spam filter. Make an impression and win business using technology that allows you to interact with customers the same way business has been won for decades… in person. With video you can now interact in person, without the customer even being in your showroom. The statistics show that customers respond to video. They can read your personality and intentions more clearly via video than a written communication, because emotions are more clearly illustrated. And, more importantly, as a result they will connect with you better and choose your dealership to buy or service their car. Then everything will be just “fine!”See More

Robert Dale posted a blog post

Robert Dale posted a blog post

INCS Addresses Inaccurate Reporting on Charters

NEW YORK - MARCH 30: A student reads on a dot... The folks at Illinois Network of Charter Schools released a statement today addressing a pair of news reports that they say inaccurately depict charter schools. We are running their response, too, because we notice that the mainstream media discourse on charters is often clouded by misconceptions and myopia.The articles also missed a larger truth about charter schools: charter schools are schools of choice, unlike traditional public schools and the magnet schools referenced in the articles. This means that students may choose to attend charter schools or, if those students determine that the school is not serving their needs, they may choose to leave. Providing diverse, tailored options should be viewed as a benefit to the system not a drawback.Charter schools are also far from monolithic. They serve diverse populations within the school system and each is tailored to serve a pressing student need within CPS. KIPP Ascend, for instance, uses a college-going culture to prepare elementary students for writing a research paper for lifelong success and has a very different mission that Youth Connections Charter Schools, a drop-out prevention and recovery network designed to serve students who have struggled in a traditional high school setting. In the context of such disparate models, it is very difficult to generalize results.Not every charter school is perfect, and the charter school model may not fit every student who chooses to attend. Indeed, it is not uncommon for students who transfer into charter schools to take some time to adjust, a point acknowledged in the Catalyst article. Charter schools typically have longer school days, longer school years, and higher academic and behavioral expectations for their students. This is something that those of us working to improve public education should applaud, not decry. Frankly, I wish all of our public school students had the benefit of similar settings where they can be challenged, held accountable, and receive the benefit of additional instructional time.Does this mean that there haven’t been instances of counseling out among the 41,000 students attending charter schools in Chicago? No, but that is why we at INCS support authorizers who enforce the open enrollment provisions of the charter school law strictly to ensure that all students have an equal chance of enrolling in a high quality school of choice. It is also why we work directly with charter schools and charter school networks every day to help them understand the provisions of law and make decisions that benefit students directly.Perhaps most curious is the article’s claim that “[m]agnet schools are comparable to charter schools, with lotteries for coveted seats and no attendance boundaries.” Magnet schools may be comparable to schools in the narrow sense that they may be oversubscribed, but magnet have express enrollment preferences and frequently condition enrollment on test scores, something charter schools are prohibited from doing. This fact alone makes any magnet school comparison inapt. If one were to examine magnet school achievement data, for instance, it becomes immediately apparent that comparing such a school to an open enrollment charter school produces only heat, no light. Even a passing glance at magnet school admissions policies reveals why their student mobility rates are far lower than open enrollment schools, charter or traditional public.One thing charter schools will not do is apologize for having high standards and expecting more out of teachers and students. After all, nothing is more important to our city’s future than schools where students needs are put ahead of all other considerations. For too long in our city we have tolerated a public school system that produces graduates who are not college or work ready and have made excuses for why certain students could not succeed. Thankfully, there are many schools today in Chicago, charter and traditional public that are proving that school organization, teacher quality, student discipline, and true accountability matter.Charter schools that succeed do so because they are intentional about setting a culture of high expectations that permeate the school. This culture touches on every aspect of the school’s organization and is designed to create an environment in which students can thrive. This culture is evidenced by the fact that charter high schools, unlike traditional high schools, do not have any metal detectors. Despite this lack of “protection,” incidents of violence in charter schools are far fewer than those in traditional public schools. A cynic might claim this is because charter schools just happen to enroll more peaceful students; a realist would understand that getting school culture right is the first step in creating schools that actually work for our students.The Illinois Network of Charter Schools (INCS) is dedicated to improving the quality of public education by promoting and invigorating the charter school concept.See More

Cynthia Madison posted a blog post

Cynthia Madison posted a blog post

An automotive spare parts online shop may be the perfect business idea for you

The automotive car parts industry is continuously growing, due to the increasing interest car owners show to this particular solution when it comes to their vehicles. Aftermarket auto car parts show the same quality as manufacturer ones do, but the prices at which these come are significantly lower. For many, this was a perfect business opportunity which made them prosperous business persons. If you think that this idea may suit you as well, we have some simple reasons why you should establish one in a self-storage unit, and how to handle the entire process successfully.Opt for an online storeE-commerce is big nowadays and establishing a physical store can prove quite of a bad (and costly) idea. Instead, consider opening an online store, as the operational costs involved are far lower than a physical store. Also, the targeted audience can be higher, as you have the opportunity to sell your products all over the country. Simply find a shipping company that offers affordable plans and B2B solutions, and you will cut your operational costs incredibly. Also, keep in mind that when you opt for a physical store, costs associated with renting a suitable space also appear. So, make it work online, as e-commerce is a big thing nowadays (approximately 15 million people bought auto parts online in 2016).A self-storage unit is a facility you’re searching forSelf-storage units are great if you want to operate an aftermarket spare parts online shop on a budget. The costs at which these units can be found are quite low, and if you search well, you will find very cheap self storage Orlando based units. Establishing an e-commerce business in such facilities comes with multiple advantages.These storage units have incredibly security levels, and as you will be storing in there plenty of spare parts, you want to make sure that you keep those safe 24 hours a day. These units come with state-of-the-art surveillance systems and on-site security teams, and may be the perfect solution for a business at the start of the journey.You will have more flexibility. If you rent a self-storage unit, you won’t be bound to the premises of the unit on long-term perspectives, and if you spot a more advantageous alternative, you will be able to swap these easily.It’s all about the costs when it comes to start-up businesses, and a self-storage unit will certainly help you save plenty of money on renting a business facility. If you make sure that you arrange the available space in the unit appropriately, you will have the space of a small warehouse in there, which will be more than enough for you to smoothly run your business.As the aftermarket spare parts industry is growing and offering incredible products, new business opportunities emerge for those with some entrepreneurial spirit. Make sure to analyze your options and see what bands seem to be popular, and which brands offer reliable products.See More

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JoeClark posted discussions
Nov 4, 2017
JoeClark posted a discussion

Meta Desc. for Product Pages

Hey guys, So I have my first ecommerce client, and none of their product pages have a meta description....we're talking almost 1K pages. That's a lot of descriptions to write! However, they have done a good job of writing product descriptions on the page. Anyone have see any issue with using the first few lines of the product description for the Meta? Or should I bite the bullet and try to get 1K unique / optimized meta descriptions written? What would you do?I didn't find the right solution…See More
Oct 16, 2017
JoeClark posted a discussion

Skoda Rapid Monte Carlo Edition Launched?

hii,     India-spec Rapid Monte Carlo to get special paint combination and unique equipment.It will come with a red exterior shade and an all-black interior. Additionally, it will also get an all-black grille and wing mirrors, along with 16-inch alloy wheels and a tailgate spoiler, both in black shade.Thanks!I didn't find the right solution from the Internet.References:  …See More
Oct 10, 2017
JoeClark posted discussions
Oct 4, 2017
JoeClark posted discussions
Oct 3, 2017
JoeClark posted discussions
Sep 29, 2017
JoeClark posted discussions
Sep 28, 2017
JoeClark posted a discussion

What are the most effective ways to promote Infographic for links?

hii,          I'm familiar with the technique called guestographic. Earlier this year I published an infographic and sent a lot of emails to relevant publishers. It worked fine and got 40+ high-quality backlinks. I just published another one and will do the same.I was wondering if there are any other ways I could apply to reach more people and get more links?Thanks!I didn't find the right solution from the Internet.References:  …See More
Sep 27, 2017

Forum

How much longer will clash royale support IOS7?

Started by JoeClark Nov 4, 2017.

MORPHLING GOING FORWARD

Started by JoeClark Nov 4, 2017.

Meta Desc. for Product Pages

Started by JoeClark Oct 16, 2017.

Skoda Rapid Monte Carlo Edition Launched?

Started by JoeClark Oct 10, 2017.

Honda City or Maruti Ciaz. Which would you buy?

Started by JoeClark Oct 4, 2017.

Why Mercedes S class wins Against competition ?

Started by JoeClark Oct 4, 2017.

why are CrossOvers Becoming popular ?

Started by JoeClark Oct 4, 2017.

Software Change in ŠKODA Rapid?

Started by JoeClark Oct 4, 2017.

Want to buy secondary car used or new?

Started by JoeClark Oct 4, 2017.

How can you compare new cars?

Started by JoeClark Oct 4, 2017.

Regarding International Selling - Good or bad?

Started by JoeClark Oct 3, 2017.

What did you learn this week?

Started by JoeClark Oct 3, 2017.

How do you store your clothing?

Started by JoeClark Oct 3, 2017.

Where Do You Sell?

Started by JoeClark Oct 3, 2017.

How were February sales for you?

Started by JoeClark Oct 3, 2017.

Encyclopaedia Britannica Set, eBay or Amazon?

Started by JoeClark Oct 3, 2017.

How is your hoarded/unlisted stuff doing?

Started by JoeClark Oct 3, 2017.

How was your Q4?

Started by JoeClark Oct 3, 2017.

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Posted by Roland Baker on June 12, 2017 at 1:47am

Charles Duhigg on the Power of Setting Smart Goals

As any inbound certified member of our community knows, setting SMART goals (that's Specific, Measurable, Achievable, Realistic, Time-bound) is the keystone managing (and measuring) highly productive sales and marketing teams.

Aligning these goals is what keeps marketing and sales teams in lock-step.

For example,…

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Posted by Roland Baker on June 12, 2017 at 1:46am

Forum Home Page at Automotive Digital Marketing

How To Really Make Money Selling Used Cars

5 Big ideas to Improve Used Vehicle Profitability in 2018


 

Making money in used vehicles can be a very lucrative side of the automotive business, yet most dealers leave a great deal of margin on the table with each transaction.  To really…

What Concerns Do You Have As A Marketer Going Into 2018?

Forget ad blocking – or even ad fraud. Those are low on the totem pole of industry issues causing concern for marketers and advertisers as they roll out their marketing plans for 2018.

Instead, viewability and accurate…

Will There Be An American Reckoning In 2018?

“Banned” Book by Best-Selling Author Predicts...

American Reckoning of 2018

A loud “crack!” sends a shiver down your spine.

The statue falls from its pedestal,…

Do You Have a 20+ Minute Daily One-Way Commute?

It seems like I’ve recently been getting more inquiries like the following from client-dealers and their managers:

“I know I can become a more effective and productive leader/manager, but how can I learn how to do this without adding an increased time investment to my professional life. I’m already committed for 60+ hours per week!”

Well at least they’re not saying 80+ hours per week like I was frequently hearing during the 2003 – 2010 period! And although I…

11 Car Sales Email Templates From Jazel To Boost Your Appointment Rates

11 Brilliant Car Sales Email Templates To Boost Your Appointment Rates…

We’ve innovated the car, now how about the buying experience?

OEMs, dealers and customers are dynamically redefining how they interact with each other, with consumers increasingly expecting a seamless experience across both digital and physical touchpoints, according to WEF. The article “Seamless Journeys” discusses how the development of a “data economy” would be particularly transformative for the automotive industry and how its digitization…

8 Typical Dealership Management Shortcomings

        ► Organizational Design                            ► Compensation Planning

        ► Employer Branding                                ► Hiring and Onboarding

        ► Communicating Expectations                  ► Performance Management

        ► Career Path Planning                             ► Leadership Development

These are the core elements of the consultancy in which Garry House & Associates specializes today. Woven together, these eight…

New Firefox Quantum. Is It Fast? Is It Good?

The new Firefox. Fast for good.

Today we’re thrilled to introduce you to our brand new browser — Firefox Quantum.

What you’ll notice first is that the new Firefox is blazing fast. In fact, you’ll enjoy speeds up to twice as fast as a year ago. It’s also more powerful. We’ve rebuilt Firefox from the ground up to…

Toyota Social Media Marketing Strategy and Effectiveness

Toyota Social Media Marketing Breakdown

Sure America might be known for making the automobile an everyday part of our modern life, but that hasn’t kept other countries from adding their own personal spin on our beloved horseless carriages. Guided by…

Car Buyer Myth Busters from PERQ

5 Key Car Buyer Myths and Realities

 

Myth… …Reality!…

Blogs Posted at Automotive Digital Marketing

Want to Promote Your Business? Instagram Is The Grandest Platform Among All!

In the present time, people are much habituated with social media. Certainly, we are also not out of that part, and you will observe that if one day, you would not be able to spend time on the social site such as Facebook, and Instagram. Facebook and this app are related to each other. Once, Facebook had…

5 Ways You Can Manage Your Car Online

As more and more technology finds its way into today’s automobiles, it’s easy to want to continue that same experience once your car is parked. As technology continues to make your life easier, embracing technology to “manage” your car can only add to the simplicity. Here are 5 easy ways…

Crash, Bang, and Boom: How to Restore Your Car to its Fomer Glory

Your car might have seen better days. After years of use and wear, its mileage is high and the engine is showing signs of deterioration. Nevertheless, there are many ways to restore your car to its former glory.

 

Fuel Tank

The fuel tank is one…

TagRail™ Launches Digital Retail Platform that Pulls Shoppers from their Livingrooms to Dealers’ Showrooms

TagRail™, the creator of DealerTag™ and the Lexus Plus CEM App, announced today the general availability of its Digital Retail Platform. It is a dealer-customizable and brandable online car-buying tool to help dealerships attract, engage, and close more online shoppers through a frictionless online transition from their “Livingroom to the Showroom.”

 …

Body Language Is Important…But Even More So In Digital Marketing

Interpreting meaning through communication can be hard.

 

For example, the simple…

INCS Addresses Inaccurate Reporting on Charters

NEW YORK - MARCH 30: A student reads on a dot...
The folks at Illinois Network of Charter Schools released a statement today addressing a pair of news reports that they say inaccurately depict charter schools. We are running their response, too, because we notice that the mainstream media discourse on charters is often clouded by misconceptions and myopia.

The articles also missed a larger truth about charter schools: charter schools are schools of choice, unlike traditional…

An automotive spare parts online shop may be the perfect business idea for you

The automotive car parts industry is continuously growing, due to the increasing interest car owners show to this particular solution when it comes to their vehicles. Aftermarket auto car parts show the same quality as manufacturer ones do, but the prices at which these come are significantly lower. For many, this was a perfect business opportunity which made them prosperous business persons. If you think that this idea may suit you as well, we have some simple reasons why you should…

How to Get Your Cars from the Factory to the Showroom

Owning and operating an automotive dealership is clearly a big job. It can be immensely stressful to own and run a business that sells small products. Vehicles are massive pieces of equipment. They're a whole other ballgame. If you're interested in a career that involves…

The Safest 2017 Minivans Available

In today's world, families coping with disabilities have never had greater access to dignity and mobility. We like to think of ourselves as part of that mobility solution. Some of the most dependable vehicles on the road today, minivans are also considered some of the safest. That’s…

Lighten Up! 3 Ways to Make Your Office Brighter

Your office is the base of your business and of your operations. It must operate as a place of productivity, a makeshift cafeteria during lunchtime, a meeting room, and a reading room. All of these functions can become difficult to execute if your office lacks the correct amount of light. If you’ve noticed that your office is too dark or depressing to promote productivity, consider implementing…

What Do You Do When Your Mobility Vehicle Gets Old?

Coping with a mobility-related disability is an expensive proposition! We live in an age where, with a little accommodation, wheelchair-bound or otherwise disabled individuals can experience a great deal of independence and dignity. But those accommodations add a layer of complexity and…

Jumpstart Automotive Media Path to Purchase Insights: Ford Mustang is Most-Viewed Vehicle of 2017; Toyota Camry Sees Highest Growth with a 62% Increase

Jumpstart Automotive Media, a leading media, insights, and marketing solutions company, reveals the vehicles shoppers researched most during 2017, and the vehicles that saw the biggest jump in views during the year. The Ford Mustang was the most-viewed vehicle during 2017, and has maintained its top position each year since 2014 due to its broad appeal among enthusiasts and in-market auto shoppers alike.…

BLACK BOOK DATA SHOWS ALL VEHICLE SEGMENTS DEPRECIATING SLIGHTLY HEADING INTO 2018

According to Black Book® data, the average price of a used vehicle for model years 2012-2016 depreciated in value by -2.9%. Cars overall dropped -3.0% and trucks decreased -2.8% in value during December. All vehicles averaged a 12-month depreciation of -13.2% during 2017, compared to -17.3% in 2016.
Two vehicle segments tied for the lowest depreciation during December. Both…

MAJORITY OF AUTO LEASES MAINTAIN 2017 PRICES ENTERING JANUARY

Wantalease.com, the nation’s first online car lease marketplace for new lease deals, reports the latest update on new lease offerings, with prices on most of today’s popular leases holding steady from last month. Thirty-three different vehicles maintained their prices from the previous month to this month showing that lease prices are holding steady as we start off the New Year.
Only one vehicle is currently offered for less than $150 per month on Wantalease.com. The Honda Civic…

Service Departments, Get Ready for the future of Voice!

Consumers are all about convenience. The Internet has opened access to instant information and new technology continuously enables consumers to accomplish goals faster, access information more easily and organize their lives -- all without…

Why students require dissertation writing services?

Both average and seasoned students need professional help when it comes to dissertation writing. Drafting this academic paper is quite complicated as compared to other types of assignments. Moreover, dissertation contributes significantly to final year grades as mentioned earlier. So, if you want to be on the safe side, it is better to take up our dissertation writing services. Reasons why you need to avail …

7 Amazing Benefits Of Driverless Vehicles That You May Not Even Know

Driverless vehicles will soon be here before you even know it.

Several of the finest automakers are already showing off their autonomous vehicle technology, and many of them are already aiming to roll out vehicles with full driverless ability by 2020.

These vehicles…

Sub-Compact Crossovers Weak in Holding Value

Welcome to this week's edition of Black Book Market Insights, with in-depth analysis of used car and truck valuation trends and insights straight from the auction lanes. …

Top 6 Reasons Cars Break Down and How to Avoid Them

Has your car ever broken down?

If so, you will know just how frustrating it can be, especially if it leaves you stranded and uncertain how to get moving again. You can take certain steps to avoid breaking down, though, and we take a look at 6 of the most common below – as well as how to avoid…

100,000 Digital License Plates from Reviver Auto to Hit Roads in 2018

Galpin Ford first to sell RPlate in California; RConnect cloud platform launches, makes registration renewals and personalization easy to implement

 

Detroit, MIReviver Auto, creator of…

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