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A better way to buy a car - Hyundai Shopper Assurance


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Hyundai Shopper Assurance is making the car buying experience better. With transparent pricing, paperwork you can do online, test drives that come to you…

Ingenius Innovations


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Ingenius Innovations

automotive digital marketing - spread the word automotive digital marketing professional community


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automotive digital marketing spread the word automotive digital marketing professional community

Automotive Digital Marketing Member Pricing For Internet Sales 20 Group 11


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Automotive Digital Marketing Member Pricing For Internet Sales 20 Group #11 in Miami June 11-13, 2018.

'On Air' - Tier 4 Marketing in Auto Retail Marketing with Ralph Paglia


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'On Air' - Tier 4 Marketing in Auto Retail Marketing with Ralph Paglia

Ralph Paglia's Automotive Digital Marketing Photos

ODO Club - Reward Your Best Customers 2

by Ralph Paglia ODO Club - Reward Your Best Customers 2 http://odoclub.com/public/dealerships/join

ODOclub mobile sports group automotive-case-study-001

by Ralph Paglia http://odoclub.com/public/dealerships/join

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by Ralph Paglia http://odoclub.com/public/dealerships/join

ODOclub Its Easy

by Ralph Paglia http://odoclub.com/public/dealerships/join

ODOclub Reward Your Best Customers

by Ralph Paglia http://odoclub.com/public/dealerships/join

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by Ralph Paglia ODOclub-mobile-sports-group-automotive-case-study-001 http://odoclub.com/public/dealerships/join

Odoclub Flyer Honda

by Ralph Paglia Odoclub Flyer Honda http://odoclub.com/public/dealerships/join

ODOClub My Account

by Ralph Paglia ODOClub My Account http://odoclub.com/public/dealerships/join

It Pays to Drive™ OdoClub® www odoclub com

by Ralph Paglia It Pays to Drive™ OdoClub® www odoclub com http://odoclub.com/public/dealerships/join

ODOclub Dealer GM

by Ralph Paglia ODOclub Dealer GM http://odoclub.com/public/dealerships/join

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Meghan Belnap posted a blog post

Meghan Belnap posted a blog post

5 Types of Vehicles That are Perfect for Starting a Business

Starting a small business is a dream that many people have. When you were looking to start a small business, you may need to invest in some capital assets. One very important asset to consider buying for your business is a new vehicle. There are five types of vehicles that are perfect for a variety of different types of businesses.VanOne type of vehicle that can be great for your business is a van. A van can be a very good vehicle as it is large enough to store equipment while also transporting a variety of different products. This makes it very flexible and can be used for a variety of different purposes for a small business.TruckWhen you are at a vehicle dealership such as Chevy truck dealer, you should also consider getting a truck. For those that are in the construction or contractor industry, having a pickup truck is almost a necessity. Pickup trucks have enough towing capacity and storage space to haul large amounts of inventory and raw materials.SUVAnother vehicle that is a good investment for a lot of different types of businesses is an SUV. When you have an SUV you can use it to haul raw materials and products or you could use it to transport people and staff. This helps to make it one of the most versatile vehicle options for any growing organization.Leased VehicleWhen you have found the right type of vehicle, you also need to consider whether it is better to lease it or buy it. While there are long-term advantages that come with buying, there are advantages to leasing as well. Some of the key leasing advantages include lower maintenance costs, reduced monthly payments, and overall flexibility.Shared Vehicle ServiceIf you do not have to have a vehicle all the time, you could also consider sharing one. Today, there are a variety of shared vehicle services that are perfect for small businesses. These services will allow you to use the vehicle when you need it while not having to make a full monthly payment.When you were looking for a vehicle for your business, you need to make sure that it has all of the features that you need. The last thing that you will want to do is invest money in a vehicle that does not provide as much service as necessary. Even if you have to spend a little bit more, you should make sure the vehicle has everything you need it to have.See More

John Wingle posted a blog post

John Wingle posted a blog post

Why QR Codes Failed: A Conversation of Relevance

A recent blog article by myKaarma CEO & Founder Ujj Nath, posing a great question, “Are QR codes  a technology asset or failure?” motivated me to respond with my own viewpoint on this matter, as it is a divisive topic for sure! I have been in this space for a while and seen QR codes used by dealers in several different ways – most of which were unfortunately not a great success. Here’s the deal: In my opinion, QR codes failed in our industry. When they were used, the predominant delivery was generic, gimmicky, irrelevant content, usually of little value to the car shopper when scanning; just coupons, home page links, phone numbers, etc.That’s not to say that QR codes HAVE TO fail. Back in 2010, a number of leading retailers including Target, Best Buy, Macy's and Home Depot, started using QR codes in their stores. But, they did not use them in a generic or gimmicky fashion. These leading retailers used QR codes to deliver information specific to the actual product the QR code was displayed with. If the consumer needed details and specifications about a particular product on the shelf they simply scanned the QR code to get information, at the point of sale. This simple action then aided them in their decision making-process. A GREAT idea in theory.However, there was a problem: Most everyone else was NOT using them in that way - including dealers (if they were using them at all). Again, the vast majority were simply linking QR codes to generic information such as the home page, or gimmicky information, rather than specific information about the product. As a result, people became numb to them.I believe THIS is what killed QR codes. No reward, plain and simple. And, of course, why take the time to scan a QR code just to pull up a website or a phone number when it can just as easily be typed it into your phone?A great example is a dealership lot I visited. It had QR codes on every vehicle. How great! – but wait -- I wanted to know the price of the vehicle, so scanned the code, only to discover that the dealer had placed the SAME QR code on EACH vehicle. No pricing info. Nothing useful about that individual vehicle was provided. The QR code simply lead to the dealership website homepage. Talk about annoying for the consumer!  Why pay money to use a technology that in effect will probably drive that customer off the lot in frustration? Does anyone think this type of QR code use leads to increased usage by consumers in the auto industry? It’s the same reason that pay-per-click ads fail when they promise one thing and deliver another. Have you ever searched for a product, received a paid ad and clicked on it only to be delivered to the retailer’s home page, not the product you wanted? Then what happens? You probably have to click the back button to find a link to a product description page. Fast forward to today, I've certainly seen data about QR codes making a comeback. But, I don't think we're there yet. And, frankly, I'm not convinced we ever will be - at least in the auto industry.Nonetheless, QR codes can be an easy and inexpensive tool to connect the real world with the virtual world and help bridge the gap between online and on-lot. If used correctly QR codes, as a technology, can certainly help relay valuable information to the consumer on the lot. As Ujj Nath pointed out, cell phone manufacturers are integrating native QR code scanners into their cell phone cameras. This makes the entire process much more user-friendly as it negates the need for consumers to download some app. Major marketers are also using QR codes again… probably due to that change.  But, for QR codes to be valuable to dealers and regain steam, it is important to link that QR code to relevant information on each individual vehicle, not a generic website. In addition, to truly get the most out of QR codes, and in order for the technology to really succeed, I suggest that dealers combine communication options into these codes. Today’s millennial car buyers prefer text as a mode of communication. So, tie the QR codes into texting as well. The rapid growth in smart phone usage and advancements in mobile technology are together making way for new, innovative ways for auto dealers to connect with more customers, more frequently, and in more places. Harness the power of SMS text messaging, QR codes and mobile websites, fusing them into one highly effective, comprehensive on-lot mobile marketing solution. QR codes can still work if implemented properly because some people will use them. Add additional options for interaction and it could be a very powerful addition to a dealership’s marketing toolbox.See More

Scot Eisenfelder posted a blog post

Scot Eisenfelder posted a blog post

Auto Subscriptions: Winning the Present While Preparing for the Future

There’s a lot of buzz around subscriptions as a new ownership model, with various industry pundits forecasting major disruptions for dealers. I see things differently. I believe there are several major barriers to subscription growth for non-dealers, and opportunities for dealers to thrive, should subscriptions break through as a significant ownership model. Let’s review the two types of subscription models emerging. Pool ModelsIn a pool model, consumers purchase access to a pool of vehicles and can switch vehicles depending on the availability of vehicles in the pool. This model resembles a daily rental fleet where the pool owner absorbs the asset utilization and remarketing risk, albeit with less frequent remarketing events, since there is no need to remarket after each owner. The pool model appeals to consumers who have very divergent vehicle needs, e.g. small commuter car during the week and large pick up on the weekend to pull the boat. OEM subscription models such as Access by BMW, Book by Cadillac, and Porsche Passport are pool models. Dealers launching subscription models are also pool models. It’s difficult to find the details of how these pool models work, but OEMs would likely be much more strict on mileage and age restrictions. Dealers, on the other hand, would likely be willing to keep vehicles in the pool longer. For example, an OEM might keep vehicles in the pool up to two years and 24k miles, whereas a dealer might keep vehicles in the pool up to four years or 48k miles.   I envision a world with luxury and non-luxury tiers…but also nearly-new and aged tiers. Less expensive tiers could offer vehicles that are three- to six-years old with up to 70k mile vehicles. Serial Ownership The second subscription model is serial ownership, which is a speed dating version of leasing. Consumers can swap out their vehicle every few months for another vehicle offered by the fleet operator. The fleet operator absorbs the risk of finding a new owner for that vehicle either within its subscriber base or elsewhere. The only company I know pursuing the serial ownership model is Fair, Scott Painter’s new venture. Fair is basically a flexible, used vehicle lease. The payment on Fair actually goes down over time, encouraging consumers to stay in the vehicles longer. This makes a lot of sense with the lower depreciation curve, switching costs and remarketing costs. At end of ‘lease’, Fair sends the vehicle back to a dealer for a regular lease remarketing cycle. Dealer has first right to purchase before upstream and downstream remarketing.  BarriersThe primary barrier for the pool model is driving utilization; actively finding subscription holders or consumers to utilize idle vehicles. For serial ownership, the primary barrier is the high remarketing cost associated with frequent vehicle turns. For example, in traditional leasing the vehicles turn in 36 months, so the associated $1200 hard and soft remarketing costs amounts to less than $40 per month and can usually be recovered in the next vehicle sale. If under a subscription model, vehicles turn every three months and similar remarketing techniques are used that would amount to over $400 per month, reducing subscriptions to a “rich person’s toy”, as Edmunds rightly stated. Dealer PreparationUnder either scenario, dealers can take steps immediately to strengthen their capabilities in four areas that will be critical for subscription success. One-to-One Relationships.  Dealers need to proactively match buyers and sellers every time a vehicle changes or becomes idle to replace traditional marketing costs or stimulate utilization. To do this, dealers need to expand their contacts beyond subscribers and active customers to others in their PMAs who may be interested in available vehicles.Loaner Fleet Management. Most dealers do not efficiently manage their loaner fleets, with vehicles poorly matched to service completion. Few dealers have the infrastructure to efficiently handle consumers signing in and signing out vehicles like daily rental companies. Integrating loaner and subscription fleets would be one way to solve utilization and remarketing costs.Diversifying Used Vehicle Sales.  Increased used-to-new ratio, particularly CPO and previous loaner vehicles, provides more internal remarketing options, reducing outside expenses and providing opportunities to recapture potential subscription losses through future sales on the same asset. Expanding used vehicle sales broadens the dealership appeal, more precisely satisfying the needs of existing customer while attracting new prospects.Update Service Model. Subscription models will place a premium on managing unscheduled down time, allowing maximum revenue generation from each unit through expanded service hours and a stronger throughput focus. While consumers do not explicitly measure unscheduled down time cost, the associated inconvenience is a large service venue selection driver. Implications for Dealers Serial ownership is the most likely model to emerge at scale. It is unclear how a pool model is going to improve on the existing daily rental model and places the availability risk on the consumer, undermining the core value proposition. However, many studies indicate consumers would like to churn vehicles more frequently but are prevented by economics and an unpleasant sales experience. While serial ownership does not inherently fix the economic challenges, it encourages OEMs and dealers to collaborate on finding a solution and does facilitate a frictionless vehicle transfer from the consumer perspective. Should serial ownership subscription emerge as a viable ownership model, we see dealers, particularly multi-franchised groups, advantaged to provide the service. First, dealers have more options to drive remarketing costs and utilization by integrating subscription fleets into their used vehicle inventory and loaner fleets. Secondly, multi-franchise dealers can offer subscribers the broadest possible vehicle access. Finally, dealers have the infrastructure to cost effectively service the vehicles over and between subscription terms. While we see many hurdles to overcome before subscriptions go mainstream, dealers can invest in the core capabilities to succeed should that time come, and doing so will reap more immediate rewards today.See More

Bill Wittenmyer posted a video

Bill Wittenmyer posted a video

#Freebie Fridays: Email Is Not Dead

The rules of email marketing have changed. ELEAD1ONE Partner Bill Wittenmyer explains the importance of targeted, relevant email content in this edition of F...

Andy Church posted a video

Andy Church posted a video

Profit By Action Quick Tip: Correct Invoice Presentation

Greg Ternoway discusses the best practices for presenting an invoice to a service customer.

jon nigbor's blog post was featured

jon nigbor's blog post was featured

Deepfakes and Video Fraud: Should You Be Worried?

New technology can provide ample opportunities to improve our marketing and branding. Just as often though, it seems to spawn new threats. Deepfakes – faked videos made by machine learning algorithms – can now convincingly imitate real people, from CEOs to politicians to celebrities. The software takes real videos and uses them to create convincing fakes, allowing any individual to record a video using someone else’s face and voice.An earlier version of a Deepfake, when they were much less dangerous. Users of the software digitally placed Nicolas Cage's face on a video of Donald Trump, among other public figures. Where did Deepfakes come from?Deepfakes were originally found outside of mainstream websites, and people on these sites used it to insert ex-girlfriends and celebrities into pornography. Already, there are clear implications here for how this could damage someone’s reputation.While some internet users used it for more harmless purposes, such as inserting the face of Nicolas Cage into movies and news clips, comedian and filmmaker Jordan Peele (director of critically acclaimed horror film Get Out) teamed up with Buzzfeed to demonstrate just how dangerous videos like these could be.The resulting video below supposedly shows Obama mocking Trump, but in reality, Obama’s face and voice were superimposed onto footage of Peele for a convincing fake. Watch below, but bear in mind it contains some foul language:In this video, comedian and filmmaker Jordan Peele teamed up with content site Buzzfeed to produce a convincing but fake video of Barack Obama. Warning, video contains some adult language.What do Deepfakes mean for everyone else?Deepfakes may pose a major threat to public figures in general, and more so than fake news or Photoshopped images have in the past. Because the videos appear so realistic, it’s difficult to spot fakes – a problem which grows worse by the day as the technology develops. This means more people will believe the videos are real.Worse still, the prevalence of fake videos could undermine public trust about every source of information, because we could never tell what is real anymore.While Deepfakes take some technical skill at the time of this writing, they are getting easier to make by the day, as demonstrated by an increasing number of apps used to create them. Normal people will soon have the ability to convincingly fake someone’s face and voice in video.That means managers, public speakers, and employees of controversial companies. It means anyone who makes decisions that might make someone unhappy in the process. Anyone who once said the wrong thing to the wrong person. Even anyone who has ever been romantically involved with another person.If you find yourself in a situation where someone else doesn’t like how events played out, people who don’t like your choices now have the ability to create a new reality using doctored video.What are people doing about Deepfakes? And what can you do?Currently, The Department of Defense is developing tools to combat the threat of Deepfakes. Additionally, tech companies like YouTube, Reddit and Facebook have banned Deepfakes from their platforms, and claim to be working to protect their community members. However, none have offered concrete explanations for what they plan to do to this effect.Unfortunately, there isn’t much to do directly to defend yourself against Deepfakes, aside from making the extra effort to consider those around you whose lives are affected by your decisions. New technologies will slowly roll out to work against Deepfakes, but for now, any public figure should be mindful and vigilant about the types of attacks this technology allows.Deepfakes also create a tricky situation regarding public presence. On one hand, the more your videos exist online of your face, the easier time someone could have building a realistic recreation. However, this does not mean we should all hide from the web – just the opposite, in fact. If we build a strong online presence where we consistently establish our personality and values in our videos, we can more easily discredit attacks made by those who wish to fraudulently tarnish our reputations.If you wish to learn more about using video to build your brand online, contact Media272 here------------------------by Drew Estes, August 2018Check out these other popular posts by Media272 blogger Drew Estes:Expert Tips to Improve SEO with VideoIs it Legal to Use Paid or Fake Testimonial Videos?5 Video Marketing Tips to Attract More Customers Than EverHow To Keep Customers Away from Your BusinessSee More

Rachelle Wilber's blog post was featured

Rachelle Wilber's blog post was featured

Scrap Metal: How to Turn Your Used Auto Parts into Cash

Don’t ever assume that your used automotive parts are worthless trash people don’t want. People often say that one man’s trash is another man’s treasure, after all. They’re not wrong. If you want to do something good with your used auto components, then you should think about selling them.Auction off Your Used Auto PartsThere are various auction websites on the Internet that can help people who wish to do away with used auto parts that they no longer need. If you want to sell your used auto parts, you can set up listings complete with component information and age. Be sure to include a couple of clear images from different angles as well.Focus on Scrap Metal SalesUsed auto parts, in a nutshell, are often classified as being scrap metals. If you want to receive cash for auto parts that no longer have any place in your world, you can sell them to reputable scrap metal buyers that concentrate on scrap metal. This can be a superb option for people who want to make a bit of money. It can also be terrific for people who care about the environment and who realize the value of recycling.Throw a Yard SaleOrganizing a garage sale may help you do away with your used auto parts. Consider holding a garage sale on your front lawn on a pleasant weekend. People who stop by may just be looking for vehicle parts that are much more affordable than newer options out there. If you put your parts up for sale for a reasonable sum of money, there’s a good chance you’ll get eager buyers.Look into Your Choices in Vehicle Salvage CompaniesThere are many vehicle salvage companies out there that purchase used auto parts from people. If you want to get your hands on some spare cash, you should think about selling any used auto parts that are in fine working order to them. Be sure to meticulously and carefully test them in advance. You don’t want to make the mistake of attempting to sell used auto parts that are no longer functional to anyone.You should never view your used auto parts as being a waste. If you’re creative and resourceful, there are many avenues that can help you make money off them. Be sure to look into all of your available channels. Ask your friends if they have any suggestions for you, too.See More

sara callahan's blog post was featured

sara callahan's blog post was featured

I Do My Best Poof Reading After I Hit Send

We’ve all seen it happen. In fact, chances are really good that you’ve done it yourself -- posted that Facebook status update, sent that text message, or that e-mail and then – oops, you notice those typos or grammatical errors…after it’s too late to correct. Well, does it really matter? In a word, yes. When dealing with your friends, you can get away with it with a chuckle, quickly correct as needed and they don’t mind. But what about in a business setting, when you’re dealing with colleagues or customers? Those are a little harder to retract… and can cost business. Image is increasingly important.  For eons people have been judged on how they present themselves verbally. The same applies these days to the all-important electronic word. In the automotive industry, mistakes can not only lose a sale, but also have other rather expensive ramifications. Many states have laws regarding pricing and disclosures. Say the dealership receives an Internet lead. If the salesperson responds quickly, without proofreading their reply before they hit send, multiple problems can happen. First, and most likely, the customer on the other end of the email may perceive the salesperson, or even the dealership, as unprofessional. Second, there are many numerical figures that can be involved in an email sent from a salesperson to a customer, such as down payment, price, trade-in value, interest rates – you name it. Get it wrong and this can anger customers. You lose their trust as they can feel purposely misled. In some cases, depending on how egregious the error is, the dealership could even be held accountable for that mistake. Many states have laws against advertising and/or bait and switch tactics – even if it was a genuine mistake. If it’s an obvious error (like quoting $2,000 instead of $20,000), chances are you’ll be fine, just look a little silly to the customer. But, what happens if you quote $16,000 instead of $20,000 because of a typo? You might just be held to that price if the consumer is angry enough to report it. They do have it in writing after all. It’s not just spelling errors that can make you appear unprofessional. Grammar errors are just as bad. I’m sure most of you have come across that grammar Nazi!  Some people just cannot stand poor writing and it can be easy to do. Words such as “affect,” and “effect” are mixed up all the time. “Their” “there” and “they’re” are also commonly misused. Software exists which can assist you if grammar isn’t your “thing.” Free programs such as Grammarly are quite good and can give your emails a once-over before you hit send. If you’re really unsure, and it’s important to get it right, an extra set of eyeballs is always helpful too. Remember that age old saying, “you only get one chance to make a first impression?” It’s applicable in this electronic age too. You wouldn’t want to show up to a job interview in shorts and flip flops. Sadly, it can appear as if you are if you’re not careful in your missives to potential customers. It can simply seem as if you lack professionalism. As if you don’t really care. Take the time to double-check your writing for typos and grammar before hitting the send button Oh, and yes, the typo in the title IS intentional – for those of you who caught it, just making my point! See More

Steve White's blog post was featured

Steve White's blog post was featured

Is Lack of Transparency Killing Your Lead Volume?

Throughout the history of our automotive industry – and even more so as we increasingly progress into the digital era – dealers have been focused on gaining more leads. Just about every widget and message on dealer websites has one single goal – conversion. Does your website have 100 annoying pop-ups and 20 different ways to communicate with your dealership? Many dealer websites require that the customer give up their personal details in exchange for pricing or product information which they came to the website hoping to find... and less and less customers are willing to share those details. According to a recent article on CMSWire, the desire most retail companies have to gather customer information is precisely why these conversion frictions exist. Many dealerships aren’t willing to give out information; and the same goes for many customers. This exchange of information is a thing of the past. Why? Because consumers aren’t invested in any dealership until THEY decide that they want to be. Your dealership can’t force consumers to pay for information with their personal details. They’ll simply go elsewhere to find it. It’s not as if there’s any lack of places they can go. In fact, if you don’t add pricing, or create easily navigable websites providing the information consumers desire (pricing, etc.), they can easily find it on third-party listing sites. Dealerships spend upwards of $25-$30 per lead from third-party sources including listing sites, as well as lead providers (and their own manufacturer). And, if a dealership gets 100 leads from these sources at an average cost of $25 per lead, they are spending $2,500 per month. The question is, which leads in fact convert at a higher rate and are of higher quality? There is no doubt – and any industry expert will agree – dealer website leads convert at a higher percentage than any lead from an outside source. Don’t misunderstand me. I am not bashing these third-party listing services and lead providers, they provide a valuable benefit to dealers and can significantly increase exposure, visibility and traffic to the dealer’s inventory. The point I’m trying to make isn’t that vendor-partners aren’t valuable. Rather, that a lack of information, and the amount of friction a consumer experiences when trying to obtain that information directly from a dealer website, drives them away from the dealer and over to sites that make it an easy and friction-free experience. Widgets and various other technologies on websites are great -- as long as they provide value to the car shopper and don’t present obstacles. Communication tools, trade-in valuation tools (that offer accurate information), VDPs and pricing information are the main things consumers are looking for. Failing to provide tools that are easy to use and accurate, and which make gathering information seamless for the consumer, will only hurt your conversion rates and force consumers to seek that information elsewhere. In the end, you may very well end up paying someone else for that customer’s information – unless, of course, the customer decides to go to a competitor who provides the information and less friction. We’re in the age of transparency and information. Don’t be afraid to lose sales by being fully transparent online. Chances are that consumers can find it anyways -- without your help. By providing it in the first place, you build trust with that prospective customer and they are more likely to start a conversation with you and buy or service their vehicle at your dealership, versus the competition. And -- bottom line -- that means increased revenue for your dealership.See More

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Mrs.Annabel Duru updated their profile
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JoeClark posted discussions
Nov 4, 2017
JoeClark posted a discussion

Meta Desc. for Product Pages

Hey guys, So I have my first ecommerce client, and none of their product pages have a meta description....we're talking almost 1K pages. That's a lot of descriptions to write! However, they have done a good job of writing product descriptions on the page. Anyone have see any issue with using the first few lines of the product description for the Meta? Or should I bite the bullet and try to get 1K unique / optimized meta descriptions written? What would you do?I didn't find the right solution…See More
Oct 16, 2017
JoeClark posted a discussion

Skoda Rapid Monte Carlo Edition Launched?

hii,     India-spec Rapid Monte Carlo to get special paint combination and unique equipment.It will come with a red exterior shade and an all-black interior. Additionally, it will also get an all-black grille and wing mirrors, along with 16-inch alloy wheels and a tailgate spoiler, both in black shade.Thanks!I didn't find the right solution from the Internet.References:  …See More
Oct 10, 2017
JoeClark posted discussions
Oct 4, 2017

Forum

How much longer will clash royale support IOS7?

Started by JoeClark Nov 4, 2017.

MORPHLING GOING FORWARD

Started by JoeClark Nov 4, 2017.

Meta Desc. for Product Pages

Started by JoeClark Oct 16, 2017.

Skoda Rapid Monte Carlo Edition Launched?

Started by JoeClark Oct 10, 2017.

Honda City or Maruti Ciaz. Which would you buy?

Started by JoeClark Oct 4, 2017.

Why Mercedes S class wins Against competition ?

Started by JoeClark Oct 4, 2017.

why are CrossOvers Becoming popular ?

Started by JoeClark Oct 4, 2017.

Software Change in ŠKODA Rapid?

Started by JoeClark Oct 4, 2017.

Want to buy secondary car used or new?

Started by JoeClark Oct 4, 2017.

How can you compare new cars?

Started by JoeClark Oct 4, 2017.

Regarding International Selling - Good or bad?

Started by JoeClark Oct 3, 2017.

What did you learn this week?

Started by JoeClark Oct 3, 2017.

How do you store your clothing?

Started by JoeClark Oct 3, 2017.

Where Do You Sell?

Started by JoeClark Oct 3, 2017.

How were February sales for you?

Started by JoeClark Oct 3, 2017.

Encyclopaedia Britannica Set, eBay or Amazon?

Started by JoeClark Oct 3, 2017.

How is your hoarded/unlisted stuff doing?

Started by JoeClark Oct 3, 2017.

How was your Q4?

Started by JoeClark Oct 3, 2017.

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BDC Process for handling credit applications...

Just wonder how some of the high performing BDCs handle credit applications? Do you run the credit and give the prospect your opinion on if need cash down, co-signer, payment? Or do you work toward getting them to meet w. a credit specialist? If so, please share word tracks used to respond to "Can I just get pre-approved b/c Iive 30miles way?" or "I just want to get pre approved, email me back?"

Thank you

Seafood Restaurant Dubai – Best Seafood Restaurants in Dubai

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Getting more buyers to your dealership!

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Las Vegas casino workers’ union is calling on conference visitors to not sexually harass workers

Las Vegas, NV - In a survey conducted by UNITE HERE’s Culinary and Bartender Unions of over 10,000 Las Vegas casino workers: 59% of cocktail servers and 27% of…

5 SEO Tips for Auto Dealers Selling Auto Parts Online

For any dealers that sell OEM parts, tires or wheels online, you may already know the auto parts SEO process is much different than for the front of the house.

Here are some tips to use on your own website.

Tip #1: Understand the Road to Purchase for auto parts SEO

The Road to Purchase for car parts can vary a…

WordStream Sold To Publisher Gannett For $130 Million Cash

Search Icon and Marketer Tool of Choice WordStream Sold To Publisher Gannett, Owner of Cars.com for $130 Million Cash Deal…

Are You Looking at This the Right Way?

When I was teaching the Sonic Dealer Academy from 2001 through 2008, my co-instructor, Steve Hallock, became famous for asking each class, “Why do you think we spend so much time talking about the Service Department? It’s because, at a 75% gross profit margin on labor sales, this department offers, by far, the greatest incentive to increase sales. That was then, and many dealership owners and managers looked at service gross potential that way.

These days, however, I’m coaching my…

Blog Posts

Car Crushers Cash for Junk Cars w/o Titles

JUNK CARS: CAR CRUSHERS CASH FOR JUNK CARS W/O TITLES

Junk carscan be bought in the state of Georgia with or without Titles by a licensed used car dealer. We service the Metro Atlanta area and beyond in a 50 mile radius. Car Crushers Cash For Junk Cars w/o Titles offers free towing when we buy junk cars. Sell your car to the crusher and get…

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Posted by Melvin Mann on July 8, 2017 at 8:09pm

Car Crushers Cash for junk Cars w/o Titles

JUNK CARS: CAR CRUSHERS CASH FOR JUNK CARS W/O TITLES

Junk carscan be bought in the state of Georgia with or without Titles by a licensed used car dealer. We service the Metro Atlanta area and beyond in a 50 mile radius. Car Crushers Cash For Junk Cars w/o Titles offers free towing when…

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Posted by Melvin Mann on July 8, 2017 at 8:04pm

Car Crushers Cash For Junk Cars w/o Titles 404-399-3474

JUNK CARS: CAR CRUSHERS CASH FOR JUNK CARS W/O TITLES

Junk cars can be bought in the state of Georgia with or without Titles by a licensed used car dealer. We service the Metro Atlanta area and beyond in a 50 mile radius. Car Crushers Cash For Junk Cars w/o Titles offers free towing when we buy junk cars. Sell your car to the crusher and get the most…

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Posted by Melvin Mann on July 7, 2017 at 7:16pm

SEO 101: What attorneys need to know

As marketers, we’re responsible for staying on top of the latest online marketing trends.  The most important information you need to know is how to drive targeted traffic to your law firm’s website. This is where search engine optimisation (SEO) comes in. If you don’t know the first thing about SEO, have never heard of a meta description and wouldn’t know a targeted keyword if it fell through your office ceiling and hit you on the head, have no fear: today’s post was written just for…

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Posted by Roland Baker on June 12, 2017 at 1:47am

Charles Duhigg on the Power of Setting Smart Goals

As any inbound certified member of our community knows, setting SMART goals (that's Specific, Measurable, Achievable, Realistic, Time-bound) is the keystone managing (and measuring) highly productive sales and marketing teams.

Aligning these goals is what keeps marketing and sales teams in lock-step.

For example,…

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Posted by Roland Baker on June 12, 2017 at 1:46am

Forum Home Page at Automotive Digital Marketing

BDC Process for handling credit applications...

Just wonder how some of the high performing BDCs handle credit applications? Do you run the credit and give the prospect your opinion on if need cash down, co-signer, payment? Or do you work toward getting them to meet w. a credit specialist? If so, please share word tracks used to respond to "Can I just get pre-approved b/c Iive 30miles way?" or "I just want to get pre approved, email me back?"

Thank you

Seafood Restaurant Dubai – Best Seafood Restaurants in Dubai

When it comes to choose the food according to taste people never compromise for taste. They always need yummilicious food that varies from person to person. When it especially comes to Dubai you never take it for granted to find all top-class cuisines that are cooked with the best of tastes and flavors. It may include Italian, Chinese, Indo-Pak spices or even Japanese, the city present give an endless list of appetite for its best. For seafood darlings, it is no less than heaven as there is…

How Do Millennials Buy Cars?

Hello everybody!

There hasn't been much activity here recently but I still want to share my thoughts with those who keep looking for improvements. 

The topic that I want to bring up today is the way young adults think when they want to buy a car. Many dealers make one mistake by approaching every customer the same way. It is similar to trying to unlock different doors with the same key. People are different even within one generation, not to mention the inherent…

Getting more buyers to your dealership!

If this is what you need and do not want to spend a arm and a leg and do not like contracts, get in touch with me, we have the best platform out there, and MANY dealer referrals to back that up, not ones just written out, on their letter heads! We are 100% performance based!

Twitter For Car Dealers

Hello all!

Some useful info about whether or not should dealers use Twitter to promote their inventory. …

How Do You Define Management Competency?

Successful dealerships strive to recruit, hire, and retain the best-available management talent. Once that talent is on board, effective performance management processes must be in place to provide these yet-unproven (to us) managers with feedback on their work results and to ensure that they are receiving the tools and support to become high achievers. So I always ask my potential client-dealers to describe their method of evaluating the overall competence of the…

Las Vegas Casino Workers’ Union: Visitors Should Not Sexually Harass Workers

Las Vegas casino workers’ union is calling on conference visitors to not sexually harass workers

Las Vegas, NV - In a survey conducted by UNITE HERE’s Culinary and Bartender Unions of over 10,000 Las Vegas casino workers: 59% of cocktail servers and 27% of…

5 SEO Tips for Auto Dealers Selling Auto Parts Online

For any dealers that sell OEM parts, tires or wheels online, you may already know the auto parts SEO process is much different than for the front of the house.

Here are some tips to use on your own website.

Tip #1: Understand the Road to Purchase for auto parts SEO

The Road to Purchase for car parts can vary a…

WordStream Sold To Publisher Gannett For $130 Million Cash

Search Icon and Marketer Tool of Choice WordStream Sold To Publisher Gannett, Owner of Cars.com for $130 Million Cash Deal…

Are You Looking at This the Right Way?

When I was teaching the Sonic Dealer Academy from 2001 through 2008, my co-instructor, Steve Hallock, became famous for asking each class, “Why do you think we spend so much time talking about the Service Department? It’s because, at a 75% gross profit margin on labor sales, this department offers, by far, the greatest incentive to increase sales. That was then, and many dealership owners and managers looked at service gross potential that way.

These days, however, I’m coaching my…

Blogs Posted at Automotive Digital Marketing

5 Types of Vehicles That are Perfect for Starting a Business

Starting a small business is a dream that many people have. When you were looking to start a small business, you may need to invest in some capital assets. One very important asset to consider buying for your business is a new vehicle. There are five types of…

Why QR Codes Failed: A Conversation of Relevance

A recent blog article by myKaarma CEO & Founder Ujj Nath, posing a great question, “Are QR codes  a technology asset or failure?” motivated me to respond with my own viewpoint on this matter, as it is a divisive topic for…

Auto Subscriptions: Winning the Present While Preparing for the Future

There’s a lot of buzz around subscriptions as a new ownership model, with various industry pundits forecasting major disruptions for dealers. I see things differently.

 

I believe there are several major barriers to subscription growth for non-dealers, and opportunities for dealers to thrive, should…

Deepfakes and Video Fraud: Should You Be Worried?

New technology can provide ample opportunities to improve our marketing and branding. Just as often though, it seems to spawn new threats. Deepfakes – faked videos made by machine learning algorithms – can now convincingly imitate real people, from CEOs to politicians to…

SWAPALEASE.COM RELEASES LEASE TRENDS REPORT FOR SECOND QUARTER

Search Traffic on Secondary Market Jumps; Shoppers Seeking Alternate Options From Fewer OEM Incentive Offers

 

CINCINNATI, OHIO (August 16, 2018) – Swapalease.com, the nation’s largest car lease marketplace, announced today its latest lease trends report with highlights from the second quarter of 2018. According to the report, brands such as Buick (6%), Volkswagen (6%), Infiniti (9%) and Hyundai (5%) saw increases in search traffic compared to the…

Scrap Metal: How to Turn Your Used Auto Parts into Cash

Don’t ever assume that your used automotive parts are worthless trash people don’t want. People often say that one man’s trash is another man’s treasure, after all. They’re not wrong. If you want to do something good with your used auto components, then you should think about selling them.

Auction off Your…

Are You Lonely in Your Communication with Customers?

Somewhere in the North Pacific Ocean, there lives a whale that cannot communicate with other whales. You see, whales communicate via sub-sonic vocal sounds. Most whales…

Auctioned to Help the Victims of the Italian Earthquake

Ferrari is set to make one last LaFerrari. The last LaFerrari, bringing the total to 500, is to be auctioned off by the company in order to raise money for the victims of the recent Italian earthquakes. The LaFerrari ceased production in 2015, but one more will be built specially for the auction. The £1.15 million tag of the LaFerrari can probably be simply exceeded with consultants expecting costs of quite £3 million for the last LaFerrari.…

I Do My Best Poof Reading After I Hit Send

We’ve all seen it happen. In fact, chances are really good that you’ve done it yourself -- posted that Facebook status update, sent that text message, or that e-mail and then – oops, you notice those typos or grammatical errors…after it’s too late to correct.

 

Well, does it really matter? In a word,…

Small Pickups Continuing To See Gains

Welcome to this week's edition of Black Book Market Insights, with in-depth analysis of used car and truck valuation trends and insights straight from the auction lanes. Click here to download the full…

Is Lack of Transparency Killing Your Lead Volume?

Throughout the history of our automotive industry – and even more so as we increasingly progress into the digital era – dealers have been focused on gaining more leads. Just about every widget and message on dealer websites has one single goal – conversion.

 

Does your website have 100 annoying pop-ups…

Swapalease.com Announces The Top Vehicles for Football Tailgate Season

Swapalease.com Analyzed The Most Comfortable and Practical Vehicles for Football Season

Cincinnati, OH (August 13, ,2018) Swapalease.com, the nation’s largest car lease marketplace, today announced their selections on the “top vehicles for tailgate season” based on an analysis of its automotive customer advisor team. Swapalease.com advisors analyzed a variety of vehicles from all brands, and collectively selected five vehicles they believe are the most…

Equifax Names Jennifer Reid Its U.S. Automotive Marketing & Strategy Lead

Equifax has named Jennifer (Jenn) Reid its Vice President – Automotive Marketing & Strategy Lead – U.S. Information Solutions (USIS). In this role, Reid will be responsible for the development of Equifax’s automotive growth strategies, as well as overseeing specific marketing plans and initiatives. This includes understanding competitive automotive industry market dynamics and trends, key customer insights, new product…

ABCM Car Removal: The car removal agency that pays you cash back!

The increasingly globalized nature of national economies has meant that people around the world have more discretionary income to buy durable goods with.  One of the durable goods that they feel they can’t live without is the car.  However, cars lose their value and usefulness as they age and need to be disposed of, and then recycled.  While many car removal agencies abound, few offer the owner cash back in exchange for removing his or her car. …

Router username and password

You can find a list of username & password for routers on 192.168.0.1. Check it out!

192.168.0.1

192.168.0.1 (192.168.o.1), 192.168.1.1, 192.168.2.1, 192.168.0.1 or 10.0.0.x IP addresses are the default gateway of most routers in the…

What Does Chat Have to Do with 867-5309?

Jenny.

 

Tommy Tutone said it in 1981 and many of you reading this know that number. It’s Jenny’s number. And we remember it. Why? Sure, it was a catchy song and has become a staple in early pop music, but it does hold a hidden gem that every car dealer would be thrilled to…

The Ideal Way to Find Best Cars in Auction Sites

“She doesn't believe in shooting stars. But she believes in shoes and cars.” - Kanye West

Car auction websites are considered one of the best ways to buy a new vehicle. These sites showcase several hundred thousands vehicles of different makes and models at any time. What’s enticing is that the prices of these vehicles are generally below those available in regular dealerships.…

How To Go About Selling Your Used Luxury Car For The Right Price Deal

When you plan to sell your Audi a4 Avant, you need to ensure that all your paperwork is in place. This means that you need to ensure your insurance is not expired, your car papers are up to date as well as your last servicing receipts are kept in proper files. This is because all of the servicing, the purchase as well as the insurance are proof of the car’s ownership as well as its maintenance. This helps in better sale of your luxury car without any hassles for both you and the person…

How Artificial intelligence can handle security of cars and motorbikes?

Artificial intelligence, as we love to see in science fiction movies, is a very restricted way of looking at it. We use artificial intelligence in our daily lives without even paying much attention to it. For example, you must have noticed that the advertisements we see, while browsing the internet, are often of things we have searched online. This is a very common example of the applications of artificial intelligence in our daily lives. It is a very wide-ranging tool that has applications…

How to Handle Inbound Sales Calls

As an industry, we have pretty much perfected the process of following up on Internet leads, but we are far from perfect when it comes to handling inbound…

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