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www.InternetSales20Group.com 856-546-2440 Attention Automotive Digital Marketing Members! HUGE NEWS! ADM Members can attend the Internet Sales 20 Group 11…

Reputation Management for Car Dealers


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Reputation Management for Car Dealers

This is The Future


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Introducing the Fortellis Automotive Commerce Exchange. We're paving a way to the future. Learn more at www.fortellis.io.

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https://richiebellowest.com/ondemand/ You will notice some dealers down the street are usually flooded with ups, while on the other hand; your guys are…

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IS20G11 Speaker Travis Weisleder 2

by Ralph Paglia IS20G11 Speaker Travis Weisleder https://www.eventbrite.com/e/internet-sales-20-group-11-miami-fl-tickets-39972925095?discount=ADM18

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Ralph Paglia's blog post was featured

Ralph Paglia's blog post was featured

How Many Websites are There Around the World?

How many websites are there? You may have wondered just how many websites are there on the internet today. While the exact number keeps growing every second, there are well over 1 billion sites on the world wide web (1,805,260,010 according to Netcraft’s January 2018 Web Server Survey).The milestone of 1 billion websites was reached in September 2014 and this number continues to move upwards as you read this article.The number of websites has been confirmed by NetCraft and was published in its September 2014 Web Server Survey.However, it should be noted that websites are added and subtracted on a regular basis. So, for a time the number fluctuated above and below the 1 billion mark.For example, in August 2012 a full 40 million hostnames were removed from only 242 IP addresses. This considerably reduced the number of websites for a period of time.By March 2016, the number of websites no longer went below a billion.It is amazing to consider the sheer growth of the internet which started with 1 website in 1991 to over a billion today. Websites are now actively used by businesses, organizations, and individuals all around the world. How many websites are active?Websites, as considered by the official count, are those that have unique hostnames.In other words, they have a specific IP address, use a name server, and have a unique name (domain name) which can be accessed with a browser and found through a search on the web.However, it should also be noted that a full 75% of websites today are not active. Instead, most of them are parked domains or have a similar function.This means that only one-quarter of all the websites are active and being used in some fashion.Also, consider that a big portion of the websites is not updated in a timely manner. This means that the actual number of active, working sites may be a much smaller fraction. The reasons for the growthAll things considered, the growth of websites has been quite remarkable thanks in large part to a decision on April 30th, 1993 by CERN.This decision made the world wide web available on a basis that was free of royalties.In essence, it became a public domain which allowed people around the world to create their own websites.It is interesting to note that the growth of the internet started in the 1970s and continued on a limited basis until the early 1990s.However, the world wide web itself is credited to Tim Berners-Lee, who began it in March 1989 and introduced the first server, browser, and editor along with HTTP and HTMLSir Tim Berners-Lee invented the WWW in 1989 © CERN While the growth of the web has been explosive, one of the biggest jumps occurred in 2013 when the number of websites grew by almost a third.Today, Apache together with nginx currently hosts just over half the websites that exist. However, Microsoft is closing fast and they are expected to get a bigger market share soon.It is also expected that the number of websites will continue to grow for the foreseeable future.So, the answer to the question “How many websites are there?” soon will be even more impressive. How big is the Internet today?The size, scope, and amount of information on the Internet keep growing all the time. Accordingly, any data on this available today will most likely expire already tomorrow.The internet is huge in terms of its size. It contains a massive amount of constantly growing information in different formats (text, images, video, audio etc.).Millions of people contribute to the size of internet every single day.Ongoing user interaction (comments, forum posts, social media publications etc.);New content publication (blogs, news websites);Images and video uploads (YouTube, Instagram etc.);and other forms of activity happen 24/7 on the Internet.As of the latest available statistics, the internet has roughly 3.58 billion users.This represents about 51% of the total population of the earth! The continent with the most internet users is Asia. It accounts for just over 50% of all internet users in the world.China has more internet users than any other nation. It is currently estimated at over 1 billion. Just over 25% of all people using the internet.That number is more than triple the entire population of the United States!Here is the wider list of internet users per country as of 2017 (in millions):https://www.millforbusiness.com/wp-content/uploads/2016/09/Number-of-internet-users-2017-248x300.png 248w" sizes="(max-width: 596px) 100vw, 596px" width="596" height="721" /> Source: StatistaImagine all these folks non-stop making the internet even bigger.Every single second.However, the Internet does not seem to be that big in physical size.The physical size of the internet was calculated in 2015. University of Leicester (UK) students estimated that printing out the entire web on paper would take about 2% of the Amazon rainforest.This number might not be too much impressive. But the Internet has grown considerably since then. How much Information is on the Internet?The total amount of information on the Internet is not easy to accurately assess.It grows every second. Moreover, it depends on how you measure the information.It is estimated that by 2019, given the current rate of growth, the global traffic on the internet will reach 2 zettabytes or 2 billion-billion bytes for the year.To put in layman’s terms, a single zettabyte can hold 36,000 hours of HD video.There is little doubt that the internet will continue to grow in terms of its size, scope, and information. This is thanks to the world’s growing dependence on the web for communication, business, and entertainment. What website was the first one?This one:The first website of the Internet went live on August 6, 1991. It was about the World Wide Web project itself.As you can see from the screenshot, the contents of the website contained:some general information;instructions on hypertext;and some guidelines on creating a web page.The first website of the Internet was hosted at CERN on Berners-Lee’s NeXT computer (this computer is still at CERN).Today we exactly know what the very first website was and how it did look. In 2013 CERN restored the world’s first website on its original address.As a result, the first website of the internet is still available today at the following URL: http://info.cern.ch/hypertext/WWW/TheProject.htmlOn 30 April 1993 CERN put the World Wide Web software in the public domain. This allowed the web to develop and flourish at an unbelievable pace.This is what made the Internet to look like we know it today. How many types of websites are there?Websites can be classified in types or categories based on several criteria, including but not limited to their technical nature, theme or topic.However, regardless of the chosen criterion, there is hardly an exhaustive list of website types or categories as such.Nevertheless, if we consider the essence of the website as an online platform providing some sort of content, we can refer to the neat classification put together by Method & Class that we would like to share in this article.So, according to M&G typically, a website falls under one of the following broad categories:Static website (also referred as non-editable brochure website);Editable brochure website that gets updated;Editable, dynamic website, with user engagement (login areas etc);E-commerce site;Website based on some sort of web application.The Internet is the endless universe of websites.However, every single one among 1 billion+ existing websites most likely falls under one of the five categories mentioned above. How many websites are there in Google?Generally, search engines (including Google) focus more on individual webpages and not on websites.The aim of a search engine is to provide the user with the information that matches his intent as closely as possible. This usually results in individual pages being shown on search engine results pages instead of websites. Therefore, there is no reliable data on the number of websites in Google index.As for the webpages, according to World Wide Web Size Project, the number of webpages indexed in Google is at least 4.45 billion.Expectedly, this number is more than the total number of the existing websites (around 1.3 billion). As you may know, a single website can include hundreds or even thousands of individual webpages. How many websites are mobile friendly?Mobile has become a big deal lately. With each coming year more and more things start to happen on mobile:website visits;conversions;content consumption;and so on.The whole Internet firmly moves towards mobile. In these conditions, shifting towards mobile-friendly design is already a necessity.We suppose that currently:either the majority of existing websites are already mobile friendly;or they are in the process of becoming so.Particularly, taking into account the availability of responsive design.However, currently there are no reliable fresh stats on the exact number of mobile-friendly websites on the Internet.The most up-to-date information on this matter is provided by Impact with reference to mobiForge. The data states that 82% of Alexa Top 100 sites were mobile friendly as of March 2017.Nevertheless, this data does not necessarily reflect on the whole Internet. Alexa Top 100 predominantly consists of major websites. These websites possess the necessary resources (both human and technology) to make a quick move to mobile.However, this is not the case when it comes to the rest of the Internet.Therefore, we would humbly estimate that the mobile friendliness of the whole World Wide Web is currently at a significantly lower rate compared to the data provided above.We also would expect these things to change at a lightning speed during the coming years. How many web pages are there?As you already know, the webpage is something different from a website. Web pages are compound parts of websites. Sites usually consist of one or more webpages.Currently, there is no absolute number of all existing web pages on the Internet. But, there is an estimation.According to the research project (updated on a daily basis) by Tilburg University (The Netherlands) Indexed Web contains at least 4.26 billion pages.However, this number keeps changing in real time. Just like everything associated with websites.While part of web pages get deleted from the Internet on a daily basis, the new portion is being created instead.However, the trend is that the number of newly created webpages surpasses those that get removed. How many websites are created every day?In the absence of any reliable data on this, the best thing we can do here is to come up with the rough estimation.For the purposes of this section, we have measured the change in the total number of websites worldwide per minute. We found out that every minute the total number of the websites grew approximately by 380.This means that every 24 hours we get 547200 increase in the total number of websites worldwide! How many websites are created every minute?As per our calculations, approximately 380 new websites are created every minute! However, the actual number of new websites being created every day is probably a little more.As we know from the previous paragraph, every day some part of web pages vanish from the Internet. Obviously, this applies to websites as well.Respectively, the number provided above does not include those new websites that compensate the deleted ones. These websites, therefore, are not reflected in the total growth.For that reason, the most accurate answer to this question would probably be that every day slightly more than 547200 new websites are created globally. How many Domain Names are there?A domain name is the URL (Uniform Resource Locator). Or simply the address of a website.All those millions of individuals, businesses, and organizations own domain names to provide the general public an easy access to their web resources.There is no precise number of all registered domain names out there. This figure is ever increasing.However, we know that approximately 332.4 million registrations of domain names have been made as of the Q4 2017.No doubt the number has increased since then, but it is 3.1 million (or 0.9 percent) more than in the previous year and 1.7 million (or 0.5 percent) more than Q3 2017.Most of the growth occurs in the .com and .net top-level domains – approximately 146.4 million domain name registrations. What is a Top-Level Domain?You may have noticed that the last segment of the domain name consists of a period and two to three letters.This section of the domain name is called the domain extension. Or more commonly the top-level domain (TLD).A domain name is usually composed of a top-level (TLD) and a second-level domain (SLD). For example, in the URL www.millforbusiness.com TLD is .com and SLD is millforbusiness.TLD is the part of the domain that is right from the dot. SLD is the other part of it that is left from the dot.There are two main types of TLDs. One that is generic while the other refers to the country.Typical generic TLDs include .com, .biz, .org, .net, and so on.A country-specific domain name is usually two letters that refer to a specific country such as .au for Australia. Alternatively, it can be made of two parts like co.uk for the United Kingdom. There are currently 1,544 TLDs (not associated with a country) in existence today.Most of them only have a small number of domain name registrants.However, this total might change on a daily basis. Some TLDs are regularly added while others are retired.It’s no surprise that most domain names have .com at the end of their registration. The .com dominates domain names with others such as .net and .org ranking well behind. While other TLDs such as .xyz, for example, are making headway, it is .com which is far and away the most popular.The latest available numbers for the entire TLD market shows that .com represents nearly 131.9 million. The next closest TLD is .cn (China) at just over 21 million.In descending order, the remaining TLDs consist of the following;.tk (Tokelau) – 19.9 million.de (Germany) – 16.3 million.net – 14.5 million.uk (United Kingdom) – 12.1 million.org – 10.3 million.info – 6.4 million.ru (Russia) – 6.2 million.nl (Netherlands) – 5.8 millionSource: The Verisign Domain Name Industry Brief Q4 2017 What is the most visited website in the world?Google is currently the most visited website in the world according to Alexa Top 500 Global Sites Rating.Here is how the Internet map looks based on websites’ relative popularity:Source: The Internet MapGoogle is indisputably number one in many parts of the globe. But not everywhere.In some countries, this is not the case.For example, Baidu is the most popular website in China. VK is the number one in Russia.For better perspective here is the world map with the most popular website in every country: Source: Oxford Internet InstituteAs it is seen from the map, Google is not the most popular website everywhere in the world. However, on average it is still the number one on a global scale. How many websites are there in the US?It is hard to answer this question. It is hard to do in a straightforward way.Most of all, because it is not quite clear what we exactly mean when we say “website in the US”.Depending on the circumstances this can equally be a website:Hosted in the US;Physically managed from the US;Engaged in business in the US;Any combination of all three.So, no clear definition here.A website is something that can be located in different places. Accordingly, the location might change depending on specific perspective/criterion.For instance, is a website hosted in the US, managed from Singapore and exclusively involved in EU market is the website located in the US?On the other hand, is the website hosted in EU and doing business/being managed in the US is an American website?Depends.If the criterion is hosting then:a website is an American in the first scenario;and European in the second.Alternatively, if the criterion is the place of business/management then:the website is Singaporean/European in the first case;and American in the second.So, yes, basically this depends.As an additional information, we can note that the number of hosts in the US was 505,000,000 in 2012.Today, in 2018 this number is probably a way higher.In parallel, when we say that a particular website is located somewhere we might also mean the domain name associated with that country.In a standard case, a local website usually uses the national top-level domain (like co.uk, .ca or .de). Based on this specific criterion there are 109,314,260 websites in the US. This is the number of domains registered by US registrars as of November 2017 according to Registrar Owl.Here is how the TLD distribution per country looks on a world map: Source: RegistrarOwl; Data from November 2017. How many websites are in English?Currently, there are more than 7000 living languages around the world. Amongst them, less than 200 have a digital existence as of today.According to W3Techs currently 51.5% of all websites on the internet are in English followed by:Russian 6.7%German 5.7%Japanese 5.1%Spanish 5.1%French 4.1%Others 21.8%However, because the Internet is a super dynamic ever-changing place these proportions keep changing too.More than that, this constant change happens almost in real time. And not in favor of English part of the web.The proportion of websites in English is declining.Between 1998 and 2005, the total share of websites in English dropped from 75 percent to 45 percent.Nevertheless, this is not that much surprising. The number of multilingual websites has been on the rise during the last decades. More and more websites introduce the second and third language versions along with the main English version to reach the new audiences. Even more, most of the big and medium size websites go beyond this and add fourth, fifth and more languages to reach even larger audience.Accordingly, this downwards trend will most likely remain for English-only websites for the coming years. How many websites are built on WordPress?Tons of them.Look:17 posts are published every second on WordPress!Every. Single. Second.According to BuiltWith, 53% of all websites on the entire internet use WordPress as their content management system. However, this figure goes down when we lift up the criterion and consider:top million websites – 50%;top 100k websites – 42%;and top 10k websites – 38% websites.Nevertheless, the trend is evident.  Wordpress is used relatively less among the world’s top websites compared to smaller websites. However, even 38% share still looks pretty impressive. Did you know that...BBC AmericaCNNMercedes-BenzTimeTEDPlayStationReutersSonyXeroxFortune.comTIME.comTechCrunch ...and many others all use WordPress?Overall, WordPress is the fastest growing CMS in the world. Thus, approximately 1200+ new websites are built daily on WordPress amongst the top 10 million websites on the web (compared to Squarespace’s 256 and Wix’s 211).Source: https://www.millforbusiness.com/how-many-websites-are-there/See More

sara callahan's blog post was featured

sara callahan's blog post was featured

Content Doesn’t Have to Be Scary!

Great content comes in several forms. However, many people think of content as just the written word, such as blogs and articles. For those who aren’t writers, or don’t have the time to write, this can seem like a daunting task.It’s tough coming up with ideas and, even when you do, explaining your idea in writing, rather than speaking about it in person, can be difficult. Well, I have great news for those of you that feel that way. One of the most popular forms of content today is also the easiest to produce. It can also be the best way to get your message to your audience in your own words –and that is video. Video content plays well across all publishing points. Your website, YouTube and other social media channels see increased engagement and studies show that these days audiences prefer video content. As a result, publishing platforms give video content increased reach. Here are a few pointers that can help with developing video blogs: Appearance – Many would tell you to follow the adage, “Dress for Success.” In this case, however, it’s more important to be yourself. To be at your best, you should feel comfortable when presenting. If you normally wear suits, that’s fine, but if you’re a t-shirt and blue jeans person, there’s nothing wrong with that. Dress in whatever way you usually present yourself to your customers. Setting – One of the most important things to consider, but which tends to get overlooked the most, is the background. Everything in the video tells a story about you including the background. Ensure that the background is visually appealing but that it does not have so much going on that it is distracting. For example, a blank white wall behind the speaker versus a visually pleasant background such as an outside setting does make a difference in the impression the video makes on your audience. Be sure to do a test and see how things look. If you are at your desk is it clean or are there piles of paper lying around? Or, does that plant in the background look likes it’s growing out of your head? Lighting – Be sure to have appropriate lighting while filming. This doesn’t mean you have to invest in studio lights, but simply that you’re well lit. If you have light coming from behind you, it is likely that that you will appear dark, or simply a silhouette to your audience. Light coming straight from the front could make you appear washed out. Side lighting (depending on the setting) is usually best. Of course, nothing beats nature. On a nice day with a good background, natural lighting can really make you shine on camera. Sound – Last, but not least, ensure that the sound quality is good on the video. This can be achieved with an inexpensive lapel microphone that plugs into your smartphone (if you’re filming using one), a desktop microphone, or, if you have the budget, more expensive wireless lapel microphones. There are many options to choose from, regardless of what equipment you choose to film with. Simply ensure that your audience can hear you clearly and that you are not muffled, do not sound distant or have an echo. Don’t let content scare you. There are many ways to produce educational, thought leadership content both written and with video. Of course, something else to consider is utilizing a mixture of both. This is the best way to increase the chance of your content being devoured by your audience. Whichever medium you choose, content can be the simplest, most effective and least expensive way to get you and your company in front of your audience on a regular basis.See More

Scot Eisenfelder's blog post was featured

Scot Eisenfelder's blog post was featured

Plugging Holes in the Service Bucket

We are in a new era; one in which dealers make most of their money on the service side and not in new vehicle sales.Yet, as an industry we still spend far more money marketing the sales side of the business, and on conquest marketing, than we do on service marketing and customer retention. Some dealers justify this by saying that sales drives service business. I would argue that equally, service drives sales business. When customers service with you, they are two-and-a-half times more likely to buy their next vehicle from you. Yet, service is where most customer defection occurs. If you can plug the holes in your service bucket, you won’t have to pour as much water in the top. Here are a few strategies that will help. Invest in the RelationshipWe all know the goal is to develop a relationship with every customer, but what does that mean? Your relationship with your customers is not defined by how you treat them. At the heart of every relationship is communication. How well are you communicating? Even more important, how well are you listening? Effective communication is a two-way street. As dealers, we send out communications all the time. But, how much communication do you receive from your customers? Do you ask their opinions? Do you pay attention to which offers they respond to? Do you track how and when they are consuming your messages? In any relationship, you must learn how to communicate. I believe in Omni-channel, using all available channels to relay messages. Studies in advertising have shown that it can take four or five impressions before the message sinks in and the person responds. The same thing happens with personal communications, too, right? Your spouse may ask you to do something once, but you don’t do it. After hearing it several times, however, it begins to sink in that this may be important and you should probably do it.   Perhaps more important than the means of delivery, is the message itself. When you do communicate with your customers, don’t always try to sell them something. A relationship is not all about you! Customers want information and they want to feel appreciated.Keep your customers informed about their vehicle and their service needs. Educational messages will generally be better received than a 10 percent off coupon. Tell your customers how to reset their clocks, how to use the features in their vehicle, how to pre-set their seats. Also, be sure to thank them for their business. Some luxury dealers do a great job at this; I know one BMW dealer that sends their customers movie tickets as a thank you for service. If a customer brings their car in twice a year and you are not showing your appreciation in some way, that customer is vulnerable to defection. These are not difficult things to do; not that time consuming or expensive. Invest in your relationships by investing in communications. Improve the Customer ExperienceA good experience is a smooth, efficient experience. When a person shows up in the service lane, be prepared. If you have a scheduling system, you have the opportunity to know what your customers’ needs are before they show up. The check-in process should take no more than two to three minutes, and it should be entirely focused on the customers’ needs. As a dealer, you have the opportunity to create an experience that’s better than an independent chain. You have a more comfortable waiting room, better amenities and loaner cars. Don’t think of loaner cars as an expense; think of them as a strategic asset. Loaner cars are not expensive, what’s expensive is not getting the service. Focus on value over price. Somehow, in your communications and during the in-store experience, you must find a way to sell value over price. Your dealership may be a little more expensive but your technicians are trained. Your manufacturer parts will last X months longer than a non-OEM part. Better parts and service lower the average cost of ownership, over time. Only Sell What Your Customers NeedWhen I was at AutoNation, we estimated that we only captured half of the average customer’s service needs. There is enough work to be captured and done on vehicles without selling gimmicks. By gimmicks, I mean things like radiator flushes and nitrogen to fill tires. Customers don’t need that. They need tires, brakes and windshield wipers. I realize these jobs don’t produce a lot of revenue. But it’s not all about today. Keep the big picture in mind. Earn your customers’ trust and when they do need engine and transmission work, they will bring their vehicle to you. It really comes down to getting to know each customer and showing them respect. Do your service advisors view each customer as a welcome friend, or as a means to get their monthly bonus check? Focusing on monthly revenue goals can hurt long-term revenue potential. These strategies can help plug the holes in your service bucket and prevent customer defection. You’ll find that by investing more in your current customers, you won’t have to spend quite so much trying to attract new ones.See More

Ralph Paglia posted a blog post

Ralph Paglia posted a blog post

How Many Websites are There Around the World?

How many websites are there? You may have wondered just how many websites are there on the internet today. While the exact number keeps growing every second, there are well over 1 billion sites on the world wide web (1,805,260,010 according to Netcraft’s January 2018 Web Server Survey).The milestone of 1 billion websites was reached in September 2014 and this number continues to move upwards as you read this article.The number of websites has been confirmed by NetCraft and was published in its September 2014 Web Server Survey.However, it should be noted that websites are added and subtracted on a regular basis. So, for a time the number fluctuated above and below the 1 billion mark.For example, in August 2012 a full 40 million hostnames were removed from only 242 IP addresses. This considerably reduced the number of websites for a period of time.By March 2016, the number of websites no longer went below a billion.It is amazing to consider the sheer growth of the internet which started with 1 website in 1991 to over a billion today. Websites are now actively used by businesses, organizations, and individuals all around the world. How many websites are active?Websites, as considered by the official count, are those that have unique hostnames.In other words, they have a specific IP address, use a name server, and have a unique name (domain name) which can be accessed with a browser and found through a search on the web.However, it should also be noted that a full 75% of websites today are not active. Instead, most of them are parked domains or have a similar function.This means that only one-quarter of all the websites are active and being used in some fashion.Also, consider that a big portion of the websites is not updated in a timely manner. This means that the actual number of active, working sites may be a much smaller fraction. The reasons for the growthAll things considered, the growth of websites has been quite remarkable thanks in large part to a decision on April 30th, 1993 by CERN.This decision made the world wide web available on a basis that was free of royalties.In essence, it became a public domain which allowed people around the world to create their own websites.It is interesting to note that the growth of the internet started in the 1970s and continued on a limited basis until the early 1990s.However, the world wide web itself is credited to Tim Berners-Lee, who began it in March 1989 and introduced the first server, browser, and editor along with HTTP and HTMLSir Tim Berners-Lee invented the WWW in 1989 © CERN While the growth of the web has been explosive, one of the biggest jumps occurred in 2013 when the number of websites grew by almost a third.Today, Apache together with nginx currently hosts just over half the websites that exist. However, Microsoft is closing fast and they are expected to get a bigger market share soon.It is also expected that the number of websites will continue to grow for the foreseeable future.So, the answer to the question “How many websites are there?” soon will be even more impressive. How big is the Internet today?The size, scope, and amount of information on the Internet keep growing all the time. Accordingly, any data on this available today will most likely expire already tomorrow.The internet is huge in terms of its size. It contains a massive amount of constantly growing information in different formats (text, images, video, audio etc.).Millions of people contribute to the size of internet every single day.Ongoing user interaction (comments, forum posts, social media publications etc.);New content publication (blogs, news websites);Images and video uploads (YouTube, Instagram etc.);and other forms of activity happen 24/7 on the Internet.As of the latest available statistics, the internet has roughly 3.58 billion users.This represents about 51% of the total population of the earth! The continent with the most internet users is Asia. It accounts for just over 50% of all internet users in the world.China has more internet users than any other nation. It is currently estimated at over 1 billion. Just over 25% of all people using the internet.That number is more than triple the entire population of the United States!Here is the wider list of internet users per country as of 2017 (in millions):https://www.millforbusiness.com/wp-content/uploads/2016/09/Number-of-internet-users-2017-248x300.png 248w" sizes="(max-width: 596px) 100vw, 596px" width="596" height="721" /> Source: StatistaImagine all these folks non-stop making the internet even bigger.Every single second.However, the Internet does not seem to be that big in physical size.The physical size of the internet was calculated in 2015. University of Leicester (UK) students estimated that printing out the entire web on paper would take about 2% of the Amazon rainforest.This number might not be too much impressive. But the Internet has grown considerably since then. How much Information is on the Internet?The total amount of information on the Internet is not easy to accurately assess.It grows every second. Moreover, it depends on how you measure the information.It is estimated that by 2019, given the current rate of growth, the global traffic on the internet will reach 2 zettabytes or 2 billion-billion bytes for the year.To put in layman’s terms, a single zettabyte can hold 36,000 hours of HD video.There is little doubt that the internet will continue to grow in terms of its size, scope, and information. This is thanks to the world’s growing dependence on the web for communication, business, and entertainment. What website was the first one?This one:The first website of the Internet went live on August 6, 1991. It was about the World Wide Web project itself.As you can see from the screenshot, the contents of the website contained:some general information;instructions on hypertext;and some guidelines on creating a web page.The first website of the Internet was hosted at CERN on Berners-Lee’s NeXT computer (this computer is still at CERN).Today we exactly know what the very first website was and how it did look. In 2013 CERN restored the world’s first website on its original address.As a result, the first website of the internet is still available today at the following URL: http://info.cern.ch/hypertext/WWW/TheProject.htmlOn 30 April 1993 CERN put the World Wide Web software in the public domain. This allowed the web to develop and flourish at an unbelievable pace.This is what made the Internet to look like we know it today. How many types of websites are there?Websites can be classified in types or categories based on several criteria, including but not limited to their technical nature, theme or topic.However, regardless of the chosen criterion, there is hardly an exhaustive list of website types or categories as such.Nevertheless, if we consider the essence of the website as an online platform providing some sort of content, we can refer to the neat classification put together by Method & Class that we would like to share in this article.So, according to M&G typically, a website falls under one of the following broad categories:Static website (also referred as non-editable brochure website);Editable brochure website that gets updated;Editable, dynamic website, with user engagement (login areas etc);E-commerce site;Website based on some sort of web application.The Internet is the endless universe of websites.However, every single one among 1 billion+ existing websites most likely falls under one of the five categories mentioned above. How many websites are there in Google?Generally, search engines (including Google) focus more on individual webpages and not on websites.The aim of a search engine is to provide the user with the information that matches his intent as closely as possible. This usually results in individual pages being shown on search engine results pages instead of websites. Therefore, there is no reliable data on the number of websites in Google index.As for the webpages, according to World Wide Web Size Project, the number of webpages indexed in Google is at least 4.45 billion.Expectedly, this number is more than the total number of the existing websites (around 1.3 billion). As you may know, a single website can include hundreds or even thousands of individual webpages. How many websites are mobile friendly?Mobile has become a big deal lately. With each coming year more and more things start to happen on mobile:website visits;conversions;content consumption;and so on.The whole Internet firmly moves towards mobile. In these conditions, shifting towards mobile-friendly design is already a necessity.We suppose that currently:either the majority of existing websites are already mobile friendly;or they are in the process of becoming so.Particularly, taking into account the availability of responsive design.However, currently there are no reliable fresh stats on the exact number of mobile-friendly websites on the Internet.The most up-to-date information on this matter is provided by Impact with reference to mobiForge. The data states that 82% of Alexa Top 100 sites were mobile friendly as of March 2017.Nevertheless, this data does not necessarily reflect on the whole Internet. Alexa Top 100 predominantly consists of major websites. These websites possess the necessary resources (both human and technology) to make a quick move to mobile.However, this is not the case when it comes to the rest of the Internet.Therefore, we would humbly estimate that the mobile friendliness of the whole World Wide Web is currently at a significantly lower rate compared to the data provided above.We also would expect these things to change at a lightning speed during the coming years. How many web pages are there?As you already know, the webpage is something different from a website. Web pages are compound parts of websites. Sites usually consist of one or more webpages.Currently, there is no absolute number of all existing web pages on the Internet. But, there is an estimation.According to the research project (updated on a daily basis) by Tilburg University (The Netherlands) Indexed Web contains at least 4.26 billion pages.However, this number keeps changing in real time. Just like everything associated with websites.While part of web pages get deleted from the Internet on a daily basis, the new portion is being created instead.However, the trend is that the number of newly created webpages surpasses those that get removed. How many websites are created every day?In the absence of any reliable data on this, the best thing we can do here is to come up with the rough estimation.For the purposes of this section, we have measured the change in the total number of websites worldwide per minute. We found out that every minute the total number of the websites grew approximately by 380.This means that every 24 hours we get 547200 increase in the total number of websites worldwide! How many websites are created every minute?As per our calculations, approximately 380 new websites are created every minute! However, the actual number of new websites being created every day is probably a little more.As we know from the previous paragraph, every day some part of web pages vanish from the Internet. Obviously, this applies to websites as well.Respectively, the number provided above does not include those new websites that compensate the deleted ones. These websites, therefore, are not reflected in the total growth.For that reason, the most accurate answer to this question would probably be that every day slightly more than 547200 new websites are created globally. How many Domain Names are there?A domain name is the URL (Uniform Resource Locator). Or simply the address of a website.All those millions of individuals, businesses, and organizations own domain names to provide the general public an easy access to their web resources.There is no precise number of all registered domain names out there. This figure is ever increasing.However, we know that approximately 332.4 million registrations of domain names have been made as of the Q4 2017.No doubt the number has increased since then, but it is 3.1 million (or 0.9 percent) more than in the previous year and 1.7 million (or 0.5 percent) more than Q3 2017.Most of the growth occurs in the .com and .net top-level domains – approximately 146.4 million domain name registrations. What is a Top-Level Domain?You may have noticed that the last segment of the domain name consists of a period and two to three letters.This section of the domain name is called the domain extension. Or more commonly the top-level domain (TLD).A domain name is usually composed of a top-level (TLD) and a second-level domain (SLD). For example, in the URL www.millforbusiness.com TLD is .com and SLD is millforbusiness.TLD is the part of the domain that is right from the dot. SLD is the other part of it that is left from the dot.There are two main types of TLDs. One that is generic while the other refers to the country.Typical generic TLDs include .com, .biz, .org, .net, and so on.A country-specific domain name is usually two letters that refer to a specific country such as .au for Australia. Alternatively, it can be made of two parts like co.uk for the United Kingdom. There are currently 1,544 TLDs (not associated with a country) in existence today.Most of them only have a small number of domain name registrants.However, this total might change on a daily basis. Some TLDs are regularly added while others are retired.It’s no surprise that most domain names have .com at the end of their registration. The .com dominates domain names with others such as .net and .org ranking well behind. While other TLDs such as .xyz, for example, are making headway, it is .com which is far and away the most popular.The latest available numbers for the entire TLD market shows that .com represents nearly 131.9 million. The next closest TLD is .cn (China) at just over 21 million.In descending order, the remaining TLDs consist of the following;.tk (Tokelau) – 19.9 million.de (Germany) – 16.3 million.net – 14.5 million.uk (United Kingdom) – 12.1 million.org – 10.3 million.info – 6.4 million.ru (Russia) – 6.2 million.nl (Netherlands) – 5.8 millionSource: The Verisign Domain Name Industry Brief Q4 2017 What is the most visited website in the world?Google is currently the most visited website in the world according to Alexa Top 500 Global Sites Rating.Here is how the Internet map looks based on websites’ relative popularity:Source: The Internet MapGoogle is indisputably number one in many parts of the globe. But not everywhere.In some countries, this is not the case.For example, Baidu is the most popular website in China. VK is the number one in Russia.For better perspective here is the world map with the most popular website in every country: Source: Oxford Internet InstituteAs it is seen from the map, Google is not the most popular website everywhere in the world. However, on average it is still the number one on a global scale. How many websites are there in the US?It is hard to answer this question. It is hard to do in a straightforward way.Most of all, because it is not quite clear what we exactly mean when we say “website in the US”.Depending on the circumstances this can equally be a website:Hosted in the US;Physically managed from the US;Engaged in business in the US;Any combination of all three.So, no clear definition here.A website is something that can be located in different places. Accordingly, the location might change depending on specific perspective/criterion.For instance, is a website hosted in the US, managed from Singapore and exclusively involved in EU market is the website located in the US?On the other hand, is the website hosted in EU and doing business/being managed in the US is an American website?Depends.If the criterion is hosting then:a website is an American in the first scenario;and European in the second.Alternatively, if the criterion is the place of business/management then:the website is Singaporean/European in the first case;and American in the second.So, yes, basically this depends.As an additional information, we can note that the number of hosts in the US was 505,000,000 in 2012.Today, in 2018 this number is probably a way higher.In parallel, when we say that a particular website is located somewhere we might also mean the domain name associated with that country.In a standard case, a local website usually uses the national top-level domain (like co.uk, .ca or .de). Based on this specific criterion there are 109,314,260 websites in the US. This is the number of domains registered by US registrars as of November 2017 according to Registrar Owl.Here is how the TLD distribution per country looks on a world map: Source: RegistrarOwl; Data from November 2017. How many websites are in English?Currently, there are more than 7000 living languages around the world. Amongst them, less than 200 have a digital existence as of today.According to W3Techs currently 51.5% of all websites on the internet are in English followed by:Russian 6.7%German 5.7%Japanese 5.1%Spanish 5.1%French 4.1%Others 21.8%However, because the Internet is a super dynamic ever-changing place these proportions keep changing too.More than that, this constant change happens almost in real time. And not in favor of English part of the web.The proportion of websites in English is declining.Between 1998 and 2005, the total share of websites in English dropped from 75 percent to 45 percent.Nevertheless, this is not that much surprising. The number of multilingual websites has been on the rise during the last decades. More and more websites introduce the second and third language versions along with the main English version to reach the new audiences. Even more, most of the big and medium size websites go beyond this and add fourth, fifth and more languages to reach even larger audience.Accordingly, this downwards trend will most likely remain for English-only websites for the coming years. How many websites are built on WordPress?Tons of them.Look:17 posts are published every second on WordPress!Every. Single. Second.According to BuiltWith, 53% of all websites on the entire internet use WordPress as their content management system. However, this figure goes down when we lift up the criterion and consider:top million websites – 50%;top 100k websites – 42%;and top 10k websites – 38% websites.Nevertheless, the trend is evident.  Wordpress is used relatively less among the world’s top websites compared to smaller websites. However, even 38% share still looks pretty impressive. Did you know that...BBC AmericaCNNMercedes-BenzTimeTEDPlayStationReutersSonyXeroxFortune.comTIME.comTechCrunch ...and many others all use WordPress?Overall, WordPress is the fastest growing CMS in the world. Thus, approximately 1200+ new websites are built daily on WordPress amongst the top 10 million websites on the web (compared to Squarespace’s 256 and Wix’s 211).Source: https://www.millforbusiness.com/how-many-websites-are-there/See More

Ben Jansen posted a blog post

Ben Jansen posted a blog post

What the X3 Has to Offer BMW Lovers and Those Who Might not Love Them Just Yet!

Last year, BMW announced that they would be ready to debut a car that was completely electric and as good as its gas-guzzling counterpart by the year 2025. In 2020, they will be making the first iX3, which is an electric sports utility vehicle. This will make BMW will be the first luxury car manufacturer to export something from China.BMW’s current X3 design is considered so high-tech that the company is going to consider making all of its luxury car models in China, switching over in the next several years. Beyond luxury and cutting edge innovation, the vehicle will offer consumers some other fantastic features.Competitive valueComing in around $55,000, the X3 is an easily affordable luxury vehicle. Anyone who invests in the X3 crossover will not be disappointed. The luxury on the inside and with the tough exterior is definitely worth every penny...and then some. One of the most practical yet luxurious cars in the market, the X3 comes in at a great price--one that many in the market for a new vehicle can easily consider financing.When you compare the X3 to other similar crossovers in the market like the Lamborghini and the Porsche, the price is incredible. Not to mention that at a base price of $200,000 for a Lamborghini, you get nothing but bare-bones minimum. With the BMW, the base price gets you all the upgrades you have to pay extra for with any other luxury manufacturer for a fraction of what the other manufacturers charge.Amazing exteriorThe exterior of the X3 has full LED headlights that are perfect for off-roading. They’re also fully adaptive and are your eyes to the wide-open world when you’re behind the wheel. The 20-inch wheels might not seem like a big deal, but if you ever put the Winnipeg BMW to the test, they quickly become one.Even better, the aesthetics of the chrome accents turn the attractiveness meter up a notch and give the BMW’s X3 a sleek and stunning look.Impressive engineWhile having an attractive car is nice, what goes on under the hood is most important. A 355-horsepower, 3.0-liter turbocharged engine is nothing to ignore. Being able to get out of tough spots and take the road less traveled makes the X3 a sports car with a luxury feel--the best of both worlds.This impressive engine can really do some work. The car can go from zero to sixty miles per hour in 4.6 seconds, which might not be the fastest time out there, but is good enough for everything but racing.Spacious interiorOne of the biggest allures that the crossover has to offer is the excellent interior space and practical features. It is bigger than the X1 and X2, but not quite as large as the X4, 5 and 6.Being in the midrange means the legroom in the X3 is great for comfortable riding, and the headroom doesn’t make you feel cramped. A great addition is a sunroof that is expansive and opens up into the backseat so that everyone can enjoy some extra rays.Unlike the car version of the BMW, there is enough cargo room to carry just about everything from a full set of golf bags to your furry friends dog cage. No real-life modification was spared to make the BMW an everyday convenience ride. It offers practicality wrapped in luxury.From the USB outlets located for everyone to use to hooks to hang your jacket during a long ride, there is nothing that the engineers didn’t think of to make your life easier in this vehicle.State-of-the-art entertainmentTo make sure that you always know where you are going, built into the amazing dash is a navigation system that is continually updated. If you’re not excited about using the built-in system, you can stream your Apple or Android phone with ease. Even a heated steering wheel is available. Again, nothing is forgotten about with the X3.LuxuryFor the person looking for a luxury crossover that can handle the rougher roads, provides a smooth and elegant ride and is still affordable, the X3 might be the winner.The X3 is something that you can both live with and live out of. BMW made all the right changes to make the X3 the right car for you. Check one out and see for yourself.See More

Rahul Paul posted a blog post

Rahul Paul posted a blog post

Tips to Consider for Mazda service and Maintenance

Purchasing a car is not a luxury anymore. It is more of a need than a status of luxury and superiority over anyone. However, purchasing a luxury car is required lot of investments and you need to maintain the same with regular Mazda services. Mazda is a well-known automobile brand and many people prefer to drive the Mazda luxury car. So, if you have one then you need to go for the regular maintenances prescribed by the manufacturing company. Why Would You Go for The Mazda Service? Maintenance of luxury cars is as equally important as maintenance of any other because, naturally, they are all made of machines and all machines need to be checked upon regularly so that they can work efficiently. No luxury car can work as effectively as it claims to do so if they are just kept under the garage without undergoing any services or checks.Mazda, a very renowned brand of automobiles, provides the types of luxury cars which fulfil the needs of your daily life and catch up in the status symbol among your friends and family. You can call them for maintaining your car and they have huge experience in this field. They can service your car, replace the damaged spare parts with genuine car parts and they can also provide you limited warranty on their services.When in the need of Mazda service, one should take their vehicles to their authorised company’s service centres only. Also, they tend to provide warranties and other deals along with maintenance services which make it more tempting to get your car services done there. The professionals there are specially trained and equipped to look after your Mazda and solve your problems with minimum hassle.Your Mazda is a very delicate, intricate and a highly-sophisticated machine that allows you to enjoy driving. This well-balanced piece of machinery on four wheels needs to be checked upon regularly as it is constantly influenced by various external factors which might bring down its potential capacity and not allow it function as well as it should. Thus, it is important to be aware of what kind of Mazda service tips you might require at any point in time.To ensure that your car does not break down way before its lifespan ends, you can consider the following Mazda service maintenance tips to ensure their functionality and need of the hour:It is important to check the pressure of tires regularly. Life-saving Mazda service tips which should be considered seriously. Such checks will help in ensuring the balance of the car. The car owners should be aware of the safety pressure range of the tires and assure the pressure is neither to low nor too high.Just by reducing the speed by few kilometres, you can save a lot of trips for you Mazda service round the clock. This is because; you cut down on the consumption of excess fuel and reduce the chance of wear and tear of essential components of the engine.It is advisable to avoid jump starts and sudden stops while driving your car. This is another life-saving Mazda service tip which one should not ignore. Slowing down such starts and stops improves safety, avoids risk on emergency situations and also, reduces the breakdown of essential components of the engine. You can maintain the above safety tips to keep your car safe, but it is suggested to hire the trained professionals on regular interval to maintain your car with all possible ways. In this case, you can search the Mazda service online and book an appointment today for your car servicing.See More

sara callahan posted a blog post

sara callahan posted a blog post

Content Doesn’t Have to Be Scary!

Great content comes in several forms. However, many people think of content as just the written word, such as blogs and articles. For those who aren’t writers, or don’t have the time to write, this can seem like a daunting task.It’s tough coming up with ideas and, even when you do, explaining your idea in writing, rather than speaking about it in person, can be difficult. Well, I have great news for those of you that feel that way. One of the most popular forms of content today is also the easiest to produce. It can also be the best way to get your message to your audience in your own words –and that is video. Video content plays well across all publishing points. Your website, YouTube and other social media channels see increased engagement and studies show that these days audiences prefer video content. As a result, publishing platforms give video content increased reach. Here are a few pointers that can help with developing video blogs: Appearance – Many would tell you to follow the adage, “Dress for Success.” In this case, however, it’s more important to be yourself. To be at your best, you should feel comfortable when presenting. If you normally wear suits, that’s fine, but if you’re a t-shirt and blue jeans person, there’s nothing wrong with that. Dress in whatever way you usually present yourself to your customers. Setting – One of the most important things to consider, but which tends to get overlooked the most, is the background. Everything in the video tells a story about you including the background. Ensure that the background is visually appealing but that it does not have so much going on that it is distracting. For example, a blank white wall behind the speaker versus a visually pleasant background such as an outside setting does make a difference in the impression the video makes on your audience. Be sure to do a test and see how things look. If you are at your desk is it clean or are there piles of paper lying around? Or, does that plant in the background look likes it’s growing out of your head? Lighting – Be sure to have appropriate lighting while filming. This doesn’t mean you have to invest in studio lights, but simply that you’re well lit. If you have light coming from behind you, it is likely that that you will appear dark, or simply a silhouette to your audience. Light coming straight from the front could make you appear washed out. Side lighting (depending on the setting) is usually best. Of course, nothing beats nature. On a nice day with a good background, natural lighting can really make you shine on camera. Sound – Last, but not least, ensure that the sound quality is good on the video. This can be achieved with an inexpensive lapel microphone that plugs into your smartphone (if you’re filming using one), a desktop microphone, or, if you have the budget, more expensive wireless lapel microphones. There are many options to choose from, regardless of what equipment you choose to film with. Simply ensure that your audience can hear you clearly and that you are not muffled, do not sound distant or have an echo. Don’t let content scare you. There are many ways to produce educational, thought leadership content both written and with video. Of course, something else to consider is utilizing a mixture of both. This is the best way to increase the chance of your content being devoured by your audience. Whichever medium you choose, content can be the simplest, most effective and least expensive way to get you and your company in front of your audience on a regular basis.See More

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faelan stevie is now a member of Automotive Internet Sales Management Professionals
Feb 20
JoeClark posted discussions
Nov 4, 2017
JoeClark posted a discussion

Meta Desc. for Product Pages

Hey guys, So I have my first ecommerce client, and none of their product pages have a meta description....we're talking almost 1K pages. That's a lot of descriptions to write! However, they have done a good job of writing product descriptions on the page. Anyone have see any issue with using the first few lines of the product description for the Meta? Or should I bite the bullet and try to get 1K unique / optimized meta descriptions written? What would you do?I didn't find the right solution…See More
Oct 16, 2017
JoeClark posted a discussion

Skoda Rapid Monte Carlo Edition Launched?

hii,     India-spec Rapid Monte Carlo to get special paint combination and unique equipment.It will come with a red exterior shade and an all-black interior. Additionally, it will also get an all-black grille and wing mirrors, along with 16-inch alloy wheels and a tailgate spoiler, both in black shade.Thanks!I didn't find the right solution from the Internet.References:  …See More
Oct 10, 2017
JoeClark posted discussions
Oct 4, 2017
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Oct 3, 2017
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Sep 29, 2017
JoeClark posted discussions
Sep 28, 2017

Forum

How much longer will clash royale support IOS7?

Started by JoeClark Nov 4, 2017.

MORPHLING GOING FORWARD

Started by JoeClark Nov 4, 2017.

Meta Desc. for Product Pages

Started by JoeClark Oct 16, 2017.

Skoda Rapid Monte Carlo Edition Launched?

Started by JoeClark Oct 10, 2017.

Honda City or Maruti Ciaz. Which would you buy?

Started by JoeClark Oct 4, 2017.

Why Mercedes S class wins Against competition ?

Started by JoeClark Oct 4, 2017.

why are CrossOvers Becoming popular ?

Started by JoeClark Oct 4, 2017.

Software Change in ŠKODA Rapid?

Started by JoeClark Oct 4, 2017.

Want to buy secondary car used or new?

Started by JoeClark Oct 4, 2017.

How can you compare new cars?

Started by JoeClark Oct 4, 2017.

Regarding International Selling - Good or bad?

Started by JoeClark Oct 3, 2017.

What did you learn this week?

Started by JoeClark Oct 3, 2017.

How do you store your clothing?

Started by JoeClark Oct 3, 2017.

Where Do You Sell?

Started by JoeClark Oct 3, 2017.

How were February sales for you?

Started by JoeClark Oct 3, 2017.

Encyclopaedia Britannica Set, eBay or Amazon?

Started by JoeClark Oct 3, 2017.

How is your hoarded/unlisted stuff doing?

Started by JoeClark Oct 3, 2017.

How was your Q4?

Started by JoeClark Oct 3, 2017.

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As marketers, we’re responsible for staying on top of the latest online marketing trends.  The most important information you need to know is how to drive targeted traffic to your law firm’s website. This is where search engine optimisation (SEO) comes in. If you don’t know the first thing about SEO, have never heard of a meta description and wouldn’t know a targeted keyword if it fell through your office ceiling and hit you on the head, have no fear: today’s post was written just for…

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Posted by Roland Baker on June 12, 2017 at 1:47am

Charles Duhigg on the Power of Setting Smart Goals

As any inbound certified member of our community knows, setting SMART goals (that's Specific, Measurable, Achievable, Realistic, Time-bound) is the keystone managing (and measuring) highly productive sales and marketing teams.

Aligning these goals is what keeps marketing and sales teams in lock-step.

For example,…

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Posted by Roland Baker on June 12, 2017 at 1:46am

Forum Home Page at Automotive Digital Marketing

5 SEO Tips for Auto Dealers Selling Auto Parts Online

For any dealers that sell OEM parts, tires or wheels online, you may already know the automotive parts SEO process is much different than for the front of the house.

Here are some tips to use on your own website.

Tip #1: Understand the Road to Purchase for auto parts SEO…

WordStream Sold To Publisher Gannett For $130 Million Cash

Search Icon and Marketer Tool of Choice WordStream Sold To Publisher Gannett, Owner of Cars.com for $130 Million Cash Deal…

Are You Looking at This the Right Way?

When I was teaching the Sonic Dealer Academy from 2001 through 2008, my co-instructor, Steve Hallock, became famous for asking each class, “Why do you think we spend so much time talking about the Service Department? It’s because, at a 75% gross profit margin on labor sales, this department offers, by far, the greatest incentive to increase sales. That was then, and many dealership owners and managers looked at service gross potential that way.

These days, however, I’m coaching my…

Vehicle Subscriptions: How Many Consumers Are Yet Aware?

Netflix for Cars?
Most Consumers Unaware of Subscriptions…

Newsletter: 'Ralph Recommends...'

Dealers Do Not Need To Buy All New Technology To Go High-Tech, Just Make a Few Tweaks!

Vehicles have advanced by leaps and bounds. 

New vehicles have smartphone integration with Apple CarPlay and Android Auto, available Wi-Fi…

"Ralph Recommends..." Newsletter Announcement

Having been the Editor-In-Chief and managed the ADM Professional Community for over ten years now, it seems that every technology development, software and application being sold to car dealers, along with various service provider programs and just about anything…

NADA Booth 3529C: MarketPrice+ From JD Power Enables More Used Car Profits

NADA tidbit for attendees:
The only formula you need to maximize your used vehicle profits...


It may seem crazy to some, but JD Power thinks using actual retail sales performance from your market (MarketPrice+) helps car dealers make…

How Do You Reach Your Targeted Audience on Facebook?

➡️ Reach the right audience on Facebook…


Blogs Posted at Automotive Digital Marketing

How Many Websites are There Around the World?

What the X3 Has to Offer BMW Lovers and Those Who Might not Love Them Just Yet!

Last year, BMW announced that they would be ready to debut a car that was completely electric and as good as its gas-guzzling counterpart by the year 2025. In 2020, they will be making the first iX3, which is an electric sports utility vehicle. This will make BMW will be the first luxury car manufacturer to export something from China.

BMW’s current X3 design is considered so high-tech that the company is…

Tips to Consider for Mazda service and Maintenance

Purchasing a car is not a luxury anymore. It is more of a need than a status of luxury and superiority over anyone. However, purchasing a luxury car is required lot of investments and you need to maintain the same with regular Mazda services. Mazda is a well-known automobile brand and many people prefer to drive the Mazda luxury car. So, if you have one then you need to go for the regular maintenances prescribed by the manufacturing company. …

Content Doesn’t Have to Be Scary!

Great content comes in several forms.
However, many people think of content as just the written word, such as blogs and articles. For those who aren’t writers, or don’t have the time to write, this can seem like a daunting task.

It’s tough coming up with ideas and, even when…

Jumpstart Automotive Media Insights: 34% Are Shopping Luxury Brands, And They’re Not Always Who We Think They Are

Jumpstart Automotive Media, a leading media, insights, and marketing solutions company, today released additional data from its eighth annual Insights Book that illustrates key demographic shopping trends among luxury and non-luxury shoppers. This collection of consumer shopping patterns spans Jumpstart’s portfolio of automotive websites representing 20 million in-market shoppers. Click…

Plugging Holes in the Service Bucket

We are in a new era; one in which dealers make most of their money on the service side and not in new vehicle sales.

Yet, as an industry we still spend far more money marketing the sales side of the business, and on conquest marketing, than we do on service marketing and customer…

Do Car Shoppers Really Want to Buy Cars Online?

Manufacturers, dealerships and vendors are all rolling out digital retailing initiatives to sell vehicles online. But some dealers remain skeptical and believe that their customers don’t really want to buy cars online, or aren’t ready for that step yet.

 

Car shoppers already use the Internet to research brands and models, buy insurance and look for dealers. How many consumers would start the purchase process online, if the option were…

Truck Values Stable Last Week

Welcome to this week's edition of Black Book Market Insights, with in-depth analysis of used car and truck valuation trends and insights straight from the auction lanes. Click here to download the full…

MAY AUTO LEASE PRICES DROP ON COMPACT AND MID-SIZE VEHICLES, INCREASE ON MANY LUXURY BRANDS

Several Brands Offer Discounts to New Leases in Time for Memorial Day, While Many Luxury Brands Retain or Increase Monthly Payments

 Wantalease.com, the nation’s first online car lease marketplace for new lease deals, reports the latest update on new lease offerings for the month of May.  Several brands offered discounts on cars & mid-size vehicles, while many luxury brands either increased or retained their current lease prices- encouraging Memorial Day weekend car…

Swapalease.com Unveils Quarterly Auto Lease Trends Report for Q1 2018

SWAPALEASE.COM UNVEILS QUARTERLY AUTO LEASE TRENDS REPORT FOR Q1 2018

Report Shows Fewer Dealer Incentives on New Leases Driving More Shoppers to Secondary Market

Swapalease.com, the nation’s largest online car lease marketplace, today released…

Roadside Assistance: 5 Steps to Take in an Auto Breakdown

Over 30 million people have their cars break down while driving them in the United States annually. While it can be very frustrating, it can also be extremely dangerous if you do not take the right steps after your car breaks down. Here are five steps that you will want…

Historical Impact of 2018 Spring on Car Values

Spring is typically viewed as a strong season for dealers, since many people receive their tax rebate checks and immediately use them to purchase a used car or truck. This past spring season, which takes place between February 1 - May 1, four mainstream car segments increased on average by 3.0%:

 

Sub-Compact Car

+2.6%

Compact Car…

What Can We Learn From A $1000 Toilet Seat?

In my recent travels I went to Tokyo and Kyoto in Japan. A few things struck me: just how space efficient and clean everything was.

 

I visited the famous Tsukuji wholesale fish market. To my surprise, there was no smell of fish. The…

Facebook Journeys: What Makes Customer Journey Data Valuable?

At the recent 2018 F8 Developers Conference, Facebook introduced Facebook Journeys, a new enhancement to their Analytics, which will reportedly give businesses an omni-channel view…

The VARK Questionnaire

How Do I Learn Best?


VARK Questionnaire version 7.1

Choose the answer which best explains your preference and click the box next to it. Please click more than one if a single answer does not match your perception. Leave blank any…

How To Ensure Your Email Marketing Gets Through

As you know, email is a vital part of your marketing. But if your specially-crafted email campaigns don’t make it to your customers’ inboxes, your ROI will fall short.

Following email deliver-ability best practices is more than making sure your customers receive your…

Outsourcing Customer Communications - Should the Service Department Worry?

There are few things sales managers find more painful than looking into their CRM and finding unanswered sales leads -- whether those leads sat for hours or sometimes, days, each is a missed opportunity.

That’s why there are so many outsourced BDC services…

How to Maintain the Gearbox and Driveline in Your Family Car

You may not give much thought to your car until it starts to have problems. Repairs can be costly and troublesome. Here are some of the ways that you can maintain the gearbox and driveline in your car.

Practice Safe Driving

Depending on the type of vehicle…

Are there too Many Chefs in Your Content Kitchen?

One of the best ways to get your name out to your audience is through a consistent regimen of relevant educational content of interest to your audience. This helps position key people in your dealership or organization as industry thought leaders and gains indirect brand exposure.

 

Doing this…

To Text or Not to Text?

Texting Strategy for Women Buyers

Is texting part of your dealership’s communication strategy with women customers? Used properly, texting as a business practice is a direct and efficient way to…

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