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A better way to buy a car - Hyundai Shopper Assurance


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Hyundai Shopper Assurance is making the car buying experience better. With transparent pricing, paperwork you can do online, test drives that come to you…

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Ingenius Innovations

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Automotive Digital Marketing Member Pricing For Internet Sales 20 Group 11


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Automotive Digital Marketing Member Pricing For Internet Sales 20 Group #11 in Miami June 11-13, 2018.

'On Air' - Tier 4 Marketing in Auto Retail Marketing with Ralph Paglia


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'On Air' - Tier 4 Marketing in Auto Retail Marketing with Ralph Paglia

Ralph Paglia's Automotive Digital Marketing Photos

Ralph Paglia on AutoConverse

by Ralph Paglia Ralph Paglia on AutoConverse

Henry Ford on Advertising

by Ralph Paglia Henry Ford on Advertising

Types of Intelligence

by Ralph Paglia Types of Intelligence

Google SEO Success Factors Ranked

by Ralph Paglia Google SEO Success Factors Ranked

Effective Content Marketing Strategies

by Ralph Paglia Effective Content Marketing Strategies

SERP - Why Google Ranking Matters

by Ralph Paglia SERP - Why Google Ranking Matters

Featured Moderator: Ralph Paglia

by Ralph Paglia Featured Moderator: Ralph Paglia

Car Buying Ownership Cycle

by Ralph Paglia Car Buying Ownership Cycle

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by Ralph Paglia https://www.eventbrite.com/e/internet-sales-20-group-11-miami-fl-tickets-39972925095?discount=ADM18

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Scot Eisenfelder's blog post was featured

Scot Eisenfelder's blog post was featured

The Link Between Electronic MPIs and Unsold Service

On average, dealers capture just half of the necessary service work that needs to be performed on vehicles that come into their service lanes. This is a big leakage point that has a direct impact on service revenue. It also offers tremendous untapped potential. In addition to acquiring new service customers, it’s important to focus on maximizing service potential from the ones you have. To be clear, I don’t recommend trying to upsell every customer or sell unnecessary repairs. If that’s your strategy, all you’re doing is compounding the problem. Addressing this leakage point requires knowing why it happens in the first place. In my experience, most customers decline service for the following reasons, in this order: Trust: I’m not sure if I really need this repair or not, and I don’t know if I can trust you.Timing: I wasn’t planning to leave my car here today/more than one day, and I need my car.Affordability: I only budgeted $300 for this repair, and now you’re asking me to pay $750. I don’t have the money right now or I’m not emotionally ready to pay for it. It’s important to distinguish affordability and budget from price. Most customers coming into your service department know that you’re not the cheapest option in town. When a customer buys into your dealership value proposition, there’s a good chance they won’t go home and shop around to save $50 or even $100. Think about it. You have a customer who bought into your initial value proposition. They brought their vehicle to your store. They were willing to buy some services from you, but not others. They have a need, even if they don’t realize it. You are prepared to fill this need. All the ingredients are there for you to capture that business. So, what’s the best way to stop the 50 percent of unsold service repairs from leaving your service department on a daily basis? Communication.Start with electronic multi-point inspections (MPIs).  A perennial problem most dealers have with the MPI process is that advisors and techs are compensated only for the work they do, not for doing the inspection. It needs to be ingrained that if they do the inspection, they are paying themselves. An effective MPI process has five parts to it:Identify all the work that needs to be done.Have a quality conversation in a timely way with the customer about the recommended services.If the customer declines, identify the reason. Is it trust, timing or affordability?Offer a solution for the reason. If it’s trust, show visual proof of the repair with photos or videos, if at all possible. If it’s timing, offer a free loaner car. If it’s affordability, offer a payment solution.Continue the conversation for the 50 percent of the time when the customer says no. It seems pretty simple, but communication is not something that registers as a high priority for many service staff. Conveying or relaying information, sure. Communication as in conversations that help to build relationships, not so much. If you want to continue the conversation with your customers, it’s critical to have a tablet that helps your staff perform the MPI in an effective manner. A tablet can help to identify the work that needs to be done and it can be used to sell the recommendation, preferably with menu options. The tablet also needs to be integrated with your CRM. I’m guessing that about one-third of dealerships right now use tablets for the MPI process. Yet in most dealerships, those tablets aren’t integrated with the communications system. One of the most important reasons to capture the data in the tool is so you can use that data effectively downstream. It’s the data that helps you continue the conversation with the customer, which is necessary in order for you to re-capture that 50 percent of unsold service. This is where most dealers fall down in the MPI process. Lack of continued conversations with customers. With an integrated tool, your CRM will prompt you to email, text or call the customer to remind them to come back in for service. In your follow up communications, don’t just try to sell your customers. Offer solutions to their objections. Educate them on the importance of having the repair done, whether it’s a safety issue or because it will help to prevent bigger, more expensive problems down the road. Tablets are more than just tools for capturing data. Their biggest benefit is that they can help your staff communicate, build relationships and overcome objections, so that you can turn unsold service into revenue.See More

Edward Boyd posted a blog post

Edward Boyd posted a blog post

My detailed review of SameDayEssay.com

Whether you are in college and you suffer from many sleepless nights because of your assignments, or you struggle with high school essays, all problems can be solved with the magical help of the Internet.There are plenty of sites that can supply what you desperately need, a good night’s sleep. No, they don’t sell sleeping pills or anything of the sort, instead, they offer writing services. Such is the case of SameDayEssay.com, a site that provides academic writing service since 2010 (according to what they say).My review of SameDayEssay is based purely on what I found online, basically by looking on their site and at what its users had to say about their service. Enough, let’s talk about Same Day Essay.ServicesFirstly, let’s see what they’ve got to offer. Although it is based solely on academic writing, Same Day Essay manages to provide a variety of products despite the scarcity that might be observed from the outside.I am talking about essays, book reports, research papers, presentations or even dissertations. Also, you may stumble upon homework assistance products such as problem sets for math, physics or computer science and even personal statements.But wait, there’s more. A nice perk that is offered on SameDayEssay.com is the fact that its writers come with Master’s or Ph.D., which may put your mind to rest when it comes to the quality.PricingWhen you are considering a new product, then you will have to take the prices into account, of course. Sadly, I found that SameDayEssay.com offers products that may be above the average price in the industry.If I were to talk about the actual money, then you’d know that the basic essay costs $11.20 per page, while a paper at the doctoral level can run as high as $44.95 a page. As you can see, the price depends on the level of your desired product and how soon you might want it.New customers will be happy to stumble upon the promo code that will allow them to reduce their costs by 15%. When it comes to discounts, I found that you won’t need coupon codes for them as they work via a bonus system.Basically, for each placed order, you will receive a 10% bonus (based on what you ordered) that you can apply to future orders.Customer ReviewsHere’s where things get a little bit complicated. Apparently, the feedback isn’t as good as you might think. Among the customer reviews, you can find testimonials that don’t really praise the company, to say the least.From stating that the name isn’t correct, as SameDayEssay.com doesn’t put its money where its mouth is, to ignoring guidelines and asking additional fees, the bottom line is that you should be careful.Of course, there are accidents happening everywhere, but there’s a limit and from what I read, this company crossed it in some cases and this factor affected their rating.Customer SupportSame Day Essay boasts with the fact that they can be reached 24/7. You are able to contact them by using your phone, email or you can even chat with them live.Apparently, they don’t fail in responding to customer calls and they prove to be pretty helpful, being able to reply to basic questions. However, there is one customer who had problems with getting a solution, having to wait until the next day for a reply.These types of things happen in marketing and while they are not desired, sometimes they are unavoidable. You might think that I was hard on them or you might think that I pulled a few punches; in the end, it is entirely your choice.See More

Brooke Chaplan posted a blog post

Brooke Chaplan posted a blog post

Lead Foot? 3 Legal Ways to Get Your Going-Fast Fix

If you love the thrill of high speed but want to avoid a traffic ticket, then look for other ways to feed the excitement of fast-paced energy release through legal and safe means. You can enjoy an adrenaline rush with one of the following activities whenever you feel the need to slam your foot on the accelerator. Go Kart RacingSpeed away in a kart of your choosing on a designated track or in an open format race. Easy to maneuver and affordable to rent or buy, a go-kart lets you give free rein to your racing impulses whether solo or racing competitively. Take to the open air and give your speed demon full throttle. Many fans love this sport for the opportunity to drive with few restraints, sharing their passion with other go-kart drivers to maximize the unleashed driving experience. From renting occasionally to buying a kart and kart equipment, racing is accessible to almost anyone. Amusement Park RidesAmusement parks around the country offer numerous thrill-seeker rides that provide a near-death defying experience. Some take you to unprecedented heights while others continually set new speed records, all the while spinning you through steep twists and turns. Anyone can work off stress and excess energy by taking a couple of specialty rides like these. Get an all-day pass and ride over and over to optimize the escape-style experience. Scream your head off during the ride for total body release. You might not need to deal with another speed rush for several weeks afterward. Competitive SportsSome enthusiastic sports fans wear off their cortisol by just cheering for their favorite teams. Others want to get in the game and work off physical steam, as well. You can join a local community team to actually practice and play the sport of your choice, often accompanied by yelling and cheering. Or you can become a volunteer coach for a local team and help train the players. Even being a referee will actively engage you in the sport and let you work off the innate high-energy drive for excitement and movement. Get together with friends to multiply the fun. Don’t be tempted to hit the metal pedal in your vehicle and risk a traffic accident or a speeding ticket. Expend your adrenaline safely in fun ways to experience the release of pent-up tensions to ensure you remain a safe and steady road driver.See More

Steve White's blog post was featured

Steve White's blog post was featured

The Future of Marketing could be Voice

In the old days, if consumers wanted to buy a product or find specials, they turned to the Sunday paper, the radio, or simply visited their local store. Then, the Internet appeared, and everything changed. It became incredibly easy for consumers to find information and, at the same time, gave marketers more ways to push their messages to consumers. But now it seems as if we may be amid a new trend – voice search. The two leaders in voice assistants are Amazon, with its Echo line, and Google, with its Home devices. A recent article in Forbes solidifies this upward trend in consumer use, focusing mostly on Amazon’s Echo, and how consumers are using it. In a study of 39,000 Amazon Echo users, it was found that Echo owners spend more per year than non-Echo owners and purchase items more often. In fact, once consumers purchase an Amazon Echo their spending on Amazon jumps 29 percent. Not too shabby! While this is great for Amazon, other retailers are more guarded in their participation, since Amazon typically only pushes Amazon products. Google, on the other hand, is a completely different story. Google Home may not have been first, but it’s catching up. And it is more attractive to retailers since, well, Google isn’t a retailer. According to the Forbes article, Google recently surpassed Amazon’s Echo in quarterly sales for the first time ever. While consumers can still do searches on Amazon’s Echo, Google’s knowledge-base is far larger; and their technology is designed to help consumers find what they want, when they want it, whether that be information or retail products. Why does any of this matter to car dealers? Well, voice assistants aren’t going away. In fact, manufacturers recently began integrating Amazon Echo and Google technology into vehicles. And then Google recently partnered with one dealership, Paragon Honda, to develop technology that makes it easier for consumers to communicate with the dealership.  Consumers will eventually be able to schedule service appointments and pick-up and delivery through Google Home, without ever having to call the dealership. In January, I wrote a blog about the future of marketing and autonomous vehicles that discusses the opportunities for marketers to get their messages in front of consumers who aren’t doing anything but riding in a vehicle. If voice assistants continue to grow in popularity, it’s inevitable that Google will figure out how to integrate marketing messages into their voice assistants – and, of course, create additional revenue. It is even possible that, rather than using computers for a simple Google search, consumers will shift towards using voice assistants instead. This, of course, could put a dent in PPC revenue for Google that can only be recovered through integrating marketing into Google Home. Amazon created two products that could be perfect at this – Amazon Echo Show and Amazon Echo Spot. Like the Echo itself, both are effective as voice assistants. And, they also recognize when a person is walking by and display messaging on their screens. Currently, these messages are about news, trending videos, weather, etc. But, that doesn’t mean they couldn’t easily become advertisements. AND, if a customer chooses to watch news via their Amazon device, advertisements could easily be included. Then that “click” that was once done with a computer, suddenly becomes a voice prompt from the customer. In our technology-filled world, as a marketer you must keep on top of new technologies and think about all future possibilities, so you can capitalize on them once they appear. We can already write a book purely using voice dictation software. Is it an impossible thought that voice assistants will eventually create marketing opportunities?See More

Bill Wittenmyer's blog post was featured

Bill Wittenmyer's blog post was featured

How to Maximize Your CPO Investment

Are the headaches associated with bringing vehicles up to certified pre-owned (CPO) program standards worth it? For dealers, there’s certainly more work, money and time involved with finding, reconditioning and certifying vehicles for CPO programs. On the surface, it may seem like the higher margins don’t really justify the higher cost of reconditioning and manufacturer fees involved. But the financial equation isn’t that simple. The fact is, CPO programs attract a certain type of customer that is willing to pay a bit more for a used vehicle in good condition, along with a warranty, roadside service and other perks. This is exactly the type of customer you want in your database, and you have to look at the long-term value of that customer. Additionally, CPO vehicles are typically sold with 12-month to 24-month warranties, which means you will have several opportunities to cultivate a service relationship with a new customer. What is that opportunity worth? The key to making a CPO program successful is deciding that it’s going to be successful. Like any investment, the secret to maximizing ROI lies in your ability to streamline operations and create process efficiencies. This includes sourcing, reconditioning and marketing your CPO vehicles.   Don’t Rely on Auctions To maximize CPO gross margins, it’s important that you don’t pay too much for a vehicle to begin with. Sometimes you can find a good deal at an auction, but many times you can’t. Your used car manager should know how to spot a good deal and when to pass. If he doesn’t know, help him create a formula. The best source of vehicles for a CPO program are the cars you have already sold. Do regular database searches to find vehicles that fit your manufacturer’s criteria. With the addition of an equity mining tool, it’s easy to identify former customers who are in a position to trade-in their vehicle. Additionally, set up a vehicle exchange program in your service lane. Creating a process to approach and make offers to service customers will net a steady supply of vehicles for your CPO program. Improve Your Recon Process If you’re serious about maximizing the profitability of your CPO program, an efficient reconditioning process is an absolute must. The ability to track vehicle progress, set alerts at every stage and hold personnel accountable for deadlines is necessary. One of the biggest benefits of a CPO program is that the vehicles sell quickly and deliver higher grosses. But you can’t sell a car that’s sitting in your shop. Every day it sits, you lose gross. In the event of a service backlog, you’re probably better off paying techs overtime so you can get your CPO vehicles turned in a timely manner. Do the math. Promote Your CPO Program Think of your CPO program as an investment. You have created an efficient process to source vehicles at a good price and push them through recon. You’ve paid the manufacturer fees, and you have a supply of excellent CPO vehicles on your lot ready to be sold. The last piece needed to maximize your ROI is marketing. There’s demand for your product, but people can’t buy something they don’t know exists. Many dealers are afraid to promote their CPO program, believing that some of their customers will buy a CPO instead of a new vehicle. You know what? They’re right. At some point during the purchase process, some new car shoppers will decide that a CPO is a better option for them. That decision will be made by your customer based on their financial situation, not on anything your salesperson did or didn’t do. When a customer comes to this conclusion, your best salesperson will not be able to dissuade them, nor should they even try. I’ve talked a lot about how the role of the salesperson is changing in the auto industry. We should not be selling; we should be helping the customer make a decision that’s best for them. If your salesperson tries to push a new vehicle that a customer doesn’t want, there’s a good chance that customer will leave and buy a CPO from your competitor. Wouldn’t you rather get the CPO sale instead of no sale at all? First, the margins are higher on CPOs so you’re netting more profit overall. Second, only a certain percentage of new car buyers will decide to buy a CPO, and you’re not losing them. You’re still selling a car and gaining a potential service customer. CPO sales should be celebrated, not treated like red-headed stepchildren. Third, promoting your CPO program with marketing campaigns is going to create more new opportunities than it will ever cause you to lose. Think about consumers in your area and/or in your database who are still driving 2008, 2009 or 2010 vehicles. They are probably ready to upgrade soon. Chances are they won’t be buying a new vehicle, but they may be very excited about the opportunity to purchase a CPO. To them, a 2015 vehicle is new. Finally, establishing your dealership as a trustworthy source for CPO vehicles is an extremely appealing value proposition for many consumers. Don’t be afraid to invest in your CPO program. If you stay committed and create efficient processes, the gross profits returned will add substantially to your bottom line.See More

Chris Miller posted a blog post

Chris Miller posted a blog post

One Small Step Is a Good Start to a Long Journey

It’s a sad fact that current recall repair compliance rates are so abysmal. Most dealers know it., the Feds know it, state governments know it, and the manufacturers know it. Resolving this recall crisis starts with a notification.  But, people simply don’t read recall notices, they discard them as junk mail. For those that do read them, a second problem presents itself: getting to the dealership to have the recall repaired. Time is short, and consumers are busy. While vehicle owners may intend to get the recall fixed, the task slowly works its way onto the back burner and, inevitably, out of their minds, leaving the recall unrepaired. For the remaining few that are concerned and proactive, they often find themselves stuck in a quagmire of lack of parts and long waits, ending up frustrated. One state, however, has implemented a recall repair notification process that may just help increase awareness of recall repairs among its vehicle owners: Maryland. A recent article on WTOP outlines a plan supported by a $220,000 grant that includes outstanding recall repairs on resident’s vehicle registration renewals. The edge that the State of Maryland has is obvious: it knows every registered vehicle and owner’s contact information. Maryland’s vehicle owners are unlikely to trash their registration renewal and, therefore, will also become aware of the recalls associated with those vehicles. Vehicles are an essential part of everyday life for most consumers. We need our vehicle to get to work, shuttle kids to school and soccer practice, etc. Think about your last registration renewal. Did it say you were required to get your vehicle inspected? Yeah, everyone hates that. Why? Because it means you must find the time to go to an inspection station and complete that task. But you do it, right? And you do it because you know that if you don’t, you can’t renew your registration, which could result in a ticket. And nobody wants that. While Maryland is these taking these steps to its notify citizens about vehicle recalls – which should prove to be successful since almost everyone reads their registration renewal invoices, follows the instructions and pays them – it stops one step short of alleviating and reducing the number of unsafe cars on the roads in Maryland. The whole point of a vehicle inspection is to ensure the vehicle is safe to operate. Inspections look at several areas -- even small things such as if the license plate light or blinkers are operational. If Maryland (or any other state) wants to truly make an impact on recall repair compliance rates, they should consider making recall repairs mandatory during a vehicle inspection. Of course, there are some obstacles to overcome, such as notification period versus registration payment due dates, but that can be overcome by simply notifying citizens earlier and giving them ample time to have the repairs completed. The only entities that currently have both the data (vehicle and owner information) and the ability (through legislation on the State level) to truly make an impact on recall repair compliance rates is individual states themselves. There are already plenty of conversations happening about this very subject as I write this. But, to date, no states have yet taken this to the next level and made it mandatory. And, based on the compliance rates, it’s about time they did.See More

John Sternal's blog post was featured

John Sternal's blog post was featured

Equifax and Oplogic Stop Synthetic Identity Fraud at Michigan Dealership

CRM driver’s license scan and advanced analytics reduce unwanted threats, even before the test driveCriminals are becoming more creative in their approach to commit synthetic ID fraud. According to the Federal Trade Commission, 1.7 percent of identity fraud complaints indicated that auto loans or leases had been generated fraudulently1, up from 0.8 percent in 2015. Equifax Inc. (NYSE:  EFX), a global information solutions company, is working with Oplogic, a company that manages and processes customer information with a simple ID scan, to help reduce unwanted threats stemming from synthetic ID fraud. Synthetic ID fraud occurs when a criminal combines real (usually stolen) and fake information to create a new identity. The two companies’ solutions recently helped stop an auto crime at a Michigan dealership.  Driver’s Synthetic Identity Verification from Oplogic, powered with Equifax identity validation tools, is helping auto dealers reduce unwanted threats. In the attempted fraud scam, a woman visited a dealership with the intent to purchase a vehicle. When she presented her Texas driver’s license, the dealership concluded that the license was synthetic after running a license scan in the patented Oplogic Deal Operator CRM system. When the same person made a similar attempt shortly thereafter at a different dealership that uses Oplogic Deal Operator CRM, authorities made an arrest. “The Oplogic Deal Operator CRM combined with Equifax fraud detection and identity validation tools is helping dealerships stop criminals in their showrooms before the crime occurs,” said John Parent, President of Oplogic. “This adds a much-needed level of protection for dealers and lenders.”  Using this system, dealers can identify fraudulent credentials early in the sales process and before the test drive occurs. The process involves the dealership scanning the potential buyer’s driver’s license using Oplogic CRM software. During the scan, the license is verified against Equifax data and fraud tools to confirm identity.  “Fraudulent activity has become more complex over the years, and it continues to cost billions in lost revenue for dealers and lenders,” said Ken Allen, SVP, Identity and Fraud, Equifax. “Our data analytics platforms have also become much more sophisticated, and in partnering with leading solution providers such as Oplogic we are making great strides in reducing the number of fraudsters who attempt to create synthetic identities inside the showroom.”  Equifax has expanded its set of offerings that help mitigate synthetic ID fraud with the addition of FraudIQ® Synthetic ID Alerts – which are based on patent-pending algorithms that analyze attributes such as authorized user velocity and identity discrepancies to help determine if the identity presented could be synthetic.  About OplogicOplogic (formerly Wilson Technologies) was established in 2000, with its headquarters in Metro Detroit Michigan. Oplogic has evolved to be one of the leading automotive solutions for simplifying dealer operations and enhancing customer experience by providing an intuitive “Deal Operator” solution which includes: CRM, Internet Lead Management, Telephony, BDC, Inventory, Desking, F&I, Compliance, Equity and Training Services. These tools standardize and streamline processes which enhance efficiency while building revenue and increasing profits for some of the largest dealer groups in the country. www.oplogic.com About Equifax Equifax is a global information solutions company that uses unique data, innovative analytics, technology and industry expertise to power organizations and individuals around the world by transforming knowledge into insights that help make more informed business and personal decisions.Headquartered in Atlanta, Ga., Equifax operates or has investments in 24 countries in North America, Central and South America, Europe and the Asia Pacific region. It is a member of Standard & Poor's (S&P) 500® Index, and its common stock is traded on the New York Stock Exchange (NYSE) under the symbol EFX. Equifax employs 10,400 employees worldwide. 1: “The Faces of Fraud”; September 11, 2017; Automotive NewsSee More

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faelan stevie is now a member of Automotive Internet Sales Management Professionals
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JoeClark posted discussions
Nov 4, 2017
JoeClark posted a discussion

Meta Desc. for Product Pages

Hey guys, So I have my first ecommerce client, and none of their product pages have a meta description....we're talking almost 1K pages. That's a lot of descriptions to write! However, they have done a good job of writing product descriptions on the page. Anyone have see any issue with using the first few lines of the product description for the Meta? Or should I bite the bullet and try to get 1K unique / optimized meta descriptions written? What would you do?I didn't find the right solution…See More
Oct 16, 2017
JoeClark posted a discussion

Skoda Rapid Monte Carlo Edition Launched?

hii,     India-spec Rapid Monte Carlo to get special paint combination and unique equipment.It will come with a red exterior shade and an all-black interior. Additionally, it will also get an all-black grille and wing mirrors, along with 16-inch alloy wheels and a tailgate spoiler, both in black shade.Thanks!I didn't find the right solution from the Internet.References:  …See More
Oct 10, 2017
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Meta Desc. for Product Pages

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Want to buy secondary car used or new?

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Regarding International Selling - Good or bad?

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How do you store your clothing?

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Where Do You Sell?

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Encyclopaedia Britannica Set, eBay or Amazon?

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How is your hoarded/unlisted stuff doing?

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How was your Q4?

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Posted by Melvin Mann on July 8, 2017 at 8:09pm

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Junk carscan be bought in the state of Georgia with or without Titles by a licensed used car dealer. We service the Metro Atlanta area and beyond in a 50 mile radius. Car Crushers Cash For Junk Cars w/o Titles offers free towing when…

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Posted by Melvin Mann on July 8, 2017 at 8:04pm

Car Crushers Cash For Junk Cars w/o Titles 404-399-3474

JUNK CARS: CAR CRUSHERS CASH FOR JUNK CARS W/O TITLES

Junk cars can be bought in the state of Georgia with or without Titles by a licensed used car dealer. We service the Metro Atlanta area and beyond in a 50 mile radius. Car Crushers Cash For Junk Cars w/o Titles offers free towing when we buy junk cars. Sell your car to the crusher and get the most…

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Posted by Melvin Mann on July 7, 2017 at 7:16pm

SEO 101: What attorneys need to know

As marketers, we’re responsible for staying on top of the latest online marketing trends.  The most important information you need to know is how to drive targeted traffic to your law firm’s website. This is where search engine optimisation (SEO) comes in. If you don’t know the first thing about SEO, have never heard of a meta description and wouldn’t know a targeted keyword if it fell through your office ceiling and hit you on the head, have no fear: today’s post was written just for…

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Posted by Roland Baker on June 12, 2017 at 1:47am

Charles Duhigg on the Power of Setting Smart Goals

As any inbound certified member of our community knows, setting SMART goals (that's Specific, Measurable, Achievable, Realistic, Time-bound) is the keystone managing (and measuring) highly productive sales and marketing teams.

Aligning these goals is what keeps marketing and sales teams in lock-step.

For example,…

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Posted by Roland Baker on June 12, 2017 at 1:46am

Forum Home Page at Automotive Digital Marketing

How Do You Define Management Competency?

Successful dealerships strive to recruit, hire, and retain the best-available management talent. Once that talent is on board, effective performance management processes must be in place to provide these yet-unproven (to us) managers with feedback on their work results and to ensure that they are receiving the tools and support to become high achievers. So I always ask my potential client-dealers to describe their method of evaluating the overall competence of the…

Las Vegas Casino Workers’ Union: Visitors Should Not Sexually Harass Workers

Las Vegas casino workers’ union is calling on conference visitors to not sexually harass workers

Las Vegas, NV - In a survey conducted by UNITE HERE’s Culinary and Bartender Unions of over 10,000 Las Vegas casino workers: 59% of cocktail servers and 27% of…

5 SEO Tips for Auto Dealers Selling Auto Parts Online

For any dealers that sell OEM parts, tires or wheels online, you may already know the auto parts SEO process is much different than for the front of the house.

Here are some tips to use on your own website.

Tip #1: Understand the Road to Purchase for auto parts SEO

The Road to Purchase for car parts can vary a…

WordStream Sold To Publisher Gannett For $130 Million Cash

Search Icon and Marketer Tool of Choice WordStream Sold To Publisher Gannett, Owner of Cars.com for $130 Million Cash Deal…

Are You Looking at This the Right Way?

When I was teaching the Sonic Dealer Academy from 2001 through 2008, my co-instructor, Steve Hallock, became famous for asking each class, “Why do you think we spend so much time talking about the Service Department? It’s because, at a 75% gross profit margin on labor sales, this department offers, by far, the greatest incentive to increase sales. That was then, and many dealership owners and managers looked at service gross potential that way.

These days, however, I’m coaching my…

Vehicle Subscriptions: How Many Consumers Are Yet Aware?

Netflix for Cars?
Most Consumers Unaware of Subscriptions…

Newsletter: 'Ralph Recommends...'

Dealers Do Not Need To Buy All New Technology To Go High-Tech, Just Make a Few Tweaks!

Vehicles have advanced by leaps and bounds. 

New vehicles have smartphone integration with Apple CarPlay and Android Auto, available Wi-Fi…

"Ralph Recommends..." Newsletter Announcement

Having been the Editor-In-Chief and managed the ADM Professional Community for over ten years now, it seems that every technology development, software and application being sold to car dealers, along with various service provider programs and just about anything…

Blogs Posted at Automotive Digital Marketing

One Small Step Is a Good Start to a Long Journey

It’s a sad fact that current recall repair compliance rates are so abysmal.
Most dealers know it., the Feds know it, state governments know it, and the manufacturers know it. Resolving this recall crisis starts with a notification.  But, people simply don’t read recall…

Are you Ignoring Your Most Valuable Point of Customer Contact?

These days, customer experience is a vital part of the car buying process. And, the first part of that experience is your dealership’s appearance in the eyes of your customers, both on and offline. Sadly, I see far too many lots that are poorly presented – they look terrible. I’m sure you have seen them and know what I…

How Psychometric tests are helpful in determining a candidate’s role and performance

What are psychometric tests?

Every company goes through a lengthy process to hire their employees. Recruitment process consists of various rounds of interviews, group discussions, tests, and other methods of assessing employee’s overall skills and abilities.

One of the methods of testing is psychometric test which is a test measuring your mental ability. It is scientific and standardized way of assessing various aspects of your behavior, mental capacity, and…

The Future of Marketing could be Voice

In the old days, if consumers wanted to buy a product or find specials, they turned to the Sunday paper, the radio, or simply visited their local store. Then, the Internet appeared, and everything changed. It became incredibly easy for consumers to find information and, at the same time, gave marketers more ways to push their messages to…

Equifax Reveals Additional Auto Consumer Credit Insights

Customized searches, understanding buying power & pre-approvals can move the sales needle

Pre-approvals and credit checks remain a critical component of the automotive shopping process. Equifax Inc. (NYSE:  EFX), a global information solutions company, unveiled…

The Link Between Electronic MPIs and Unsold Service

On average, dealers capture just half of the necessary service work that needs to be performed on vehicles that come into their service lanes. This is a big leakage point that has a direct impact on service revenue. It also offers tremendous untapped potential.

 

In addition to acquiring new…

Tests: A Backbone of Recruitment Procedure

In this present time, many companies have started introducing the concepts that they have never adopted in their entire business history. More and more firms are getting much influenced by the pre-employment tests. They are making sure that they get the best filtered talent in their business, which is not a wrong thought. When you know that your employees are going to be your pillars in the future, you should not take any type of chance there.

If there is a job…

WAYS TO BEAT STRESS

Most college students know how interesting and at the same time demanding it is to be a student. From making new friends, keeping up with social life to learning new topics on different subjects, completing a lot of assignment within a short time frame, working and schooling, etc.  Due to so many educational, social, and mental activities, it is common for students to be stressed out. Take a look at few ways which you can use to overcome stress at school.

  • Work on one thing at a…

Top Performing Segments During May Based on Shopper Interest

 Luxury Performance SUV/CUV: +34%

**Led the way in growth in May 2018 and interest was 10% higher than May 2017

Compact Performance: +18%

Luxury Coupe: +15%

Luxury Performance: +15%

Luxury Performance Sedan: +14%

 

Share of Interest percentage increases compared with previous month

 

Reasons Why Interest in Luxury Sports Cars is Falling Compared with Luxury Utilities

  • Back in 2016,…

Lead Foot? 3 Legal Ways to Get Your Going-Fast Fix

If you love the thrill of high speed but want to avoid a traffic ticket, then look for other ways to feed the excitement of fast-paced energy release through legal and safe means. You can enjoy an adrenaline rush with one of the following activities whenever you feel the need to slam your foot on the…

Be ‘in the Know’ About Your Women Buyers & Marketshare

Women buy from dealers they trust, and what better way to build trust than to be an invaluable resource for everything women want to know about buying and owning cars?

Women-Drivers.com is the thought-leader in the auto industry, using evidence-based data from women’s behaviors and experiences. The company analyzes this information and produces action steps that create positive changes at…

How to Maximize Your CPO Investment

Are the headaches associated with bringing vehicles up to certified pre-owned (CPO) program standards worth it? For dealers, there’s certainly more work, money and time involved with finding, reconditioning and certifying vehicles for CPO programs.

 

On the surface, it may seem like the higher margins don’t really justify the higher…

Bad credit loans: a brief introduction

This mode of loan is one of the fastest and easiest way available for taking a loan. Bad credit loans are intended for people who have bad credit and who need a short loan before the payday.

The bad credit loans are also called unsecured personal loans, cash advance loans, etc. These loans are meant for borrowing small amounts, and these loans are not available in all the states. It is recommended that you should not go…

Highest Declines in 16 Weeks

Welcome to this week's edition of Black Book Market Insights, with in-depth analysis of used car and truck valuation trends and insights straight from the auction lanes. Click here to download the full…

Equifax and Oplogic Stop Synthetic Identity Fraud at Michigan Dealership

CRM driver’s license scan and advanced analytics
reduce unwanted threats,
even before the test…

Main Features of Fuel Testing and Analysis

Fuel laboratories are highly-specialised facilities that test a diverse range of fuels for quality and consistency, including the RDE fuels used in vehicle testing. Testing and analyzing fuels is important for adhering to regulatory standards and to check for any signs of contamination…

Dealership Marketing Audit: Homepage to SRP Click-through Rate

Car shoppers should have a simple path to your website's SRPs. Your homepage should offer that streamlined process.

Is there a way I can tell if my homepage is driving people to my…

Auto/Mate Announces DMS Integration with Vitu, Helping Dealers Streamline Tax, Title and Registration Processes

Albany, NY – June 18, 2018​ – Auto/Mate Dealership Systems has integrated its dealership management system (DMS) with Vitu, Motor Vehicle Software Corporation’s (MVSC) market-leading national electronic tax, title and registration platform for automotive dealerships (known as “DMVdesk” in California). Through its integration program, Open/Mate, Auto/Mate customers who use the Vitu platform can now perform processes in real-time – such as pull…

When Batman Decides a Recall Isn’t Enough

In 2014, due to safety concerns, Toyota issued a recall notice for a power inverter on its popular Toyota Prius. Nothing abnormal. But for the fact that, even after the recall was fixed, customers continued coming in with issues – hundreds of them – and that’s when Roger Hogan’s dealership decided…

Drive Sold-to-Service Converts

Almost half of a dealership’s sales customers never return for their first service appointment – that’s a hefty chunk of a dealer’s lifetime service potential!
What causes this pattern in car buyers, and how can you channel more of them from your showroom to your service lane? AutoLoop…

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