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A better way to buy a car - Hyundai Shopper Assurance


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Hyundai Shopper Assurance is making the car buying experience better. With transparent pricing, paperwork you can do online, test drives that come to you…

Ingenius Innovations


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Ingenius Innovations

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automotive digital marketing spread the word automotive digital marketing professional community

Automotive Digital Marketing Member Pricing For Internet Sales 20 Group 11


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Automotive Digital Marketing Member Pricing For Internet Sales 20 Group #11 in Miami June 11-13, 2018.

'On Air' - Tier 4 Marketing in Auto Retail Marketing with Ralph Paglia


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'On Air' - Tier 4 Marketing in Auto Retail Marketing with Ralph Paglia

Ralph Paglia's Automotive Digital Marketing Photos

ODO Club - Reward Your Best Customers 2

by Ralph Paglia ODO Club - Reward Your Best Customers 2 http://odoclub.com/public/dealerships/join

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ODOclub Its Easy

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ODOclub Reward Your Best Customers

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ODOClub My Account

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It Pays to Drive™ OdoClub® www odoclub com

by Ralph Paglia It Pays to Drive™ OdoClub® www odoclub com http://odoclub.com/public/dealerships/join

ODOclub Dealer GM

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Erric Ravi posted a blog post

Erric Ravi posted a blog post

2 Reasons Why Auto Wrecking is a Common Solution for Those Looking for Car Parts

Instead, they are recycling the auto parts already existing to ensure that people can meet their need for new automotive parts and yet our planet does not have to bear the burden of the same. Since more and more Australians are aware of this phenomenon, they also contribute towards fostering a better, cleaner, and healthier environment around us by opting for auto wreckers. Read Full Article hereSee More

Brooke Chaplan posted a blog post

Brooke Chaplan posted a blog post

What to Look for in a Vehicle Repair Service before Pricing

The cost of vehicle repairs can be overwhelming in some cases, so it makes sense for drivers to compare prices when selecting an auto repair center. While service costs are critical to your overall repair experience, there are several other factors that should receive your attention as well before deciding which auto service center to use. As you search for an auto repair shop to take your vehicle to soon for any type of service, pay attention to these points as well.The Right Types of ServicesMany auto repair shops specialize in specific types of services, and they may immediately tell you that they cannot make the repairs that your vehicle needs today. Other repair shops may still try to repair your vehicle even if they do not have expertise with the service that is needed. For example, some may not provide electrical repairs or trailer repairs, but they may attempt to do the work in order to get more business in the door. To ensure quality results, the service center should have considerable and relevant experience.A Great ReputationBad experiences with vehicle repair centers are unfortunately common. Many drivers have experienced shoddy workmanship, extensive delays and more at various service centers. While some events are random, others have been repeated numerous times with many customers over the years. Reading online reviews is an excellent way to determine what type of experience you may have with a specific service center. Look for trends among multiple reviews rather than a couple of bad reviews amidst many positive reviews. You may also talk to friends and neighbors to get their feedback about local auto service centers.Minimal Consumer ComplaintsWhile online reviews can alert you to minor and irritating issues that other drivers have had, consumer complaints to the Better Business Bureau indicate more serious issues. A final step to take before taking your car to a specific service center is to check ratings with the BBB. In many cases, you can quickly complete this step online. Look for an A rating or higher, and you also should look at the dates of complaints and if the matters were resolved.You understandably want to get a great deal on vehicle repairs, but it is more important to get quality repairs done. After all, it may cost you more time and money overall if you choose a disreputable service center initially. These screening steps only take a few extra minutes, and they can potentially reduce your risk of having a stressful experience with an ill-reputed service center.See More

Kevin Winter posted a blog post

Kevin Winter posted a blog post

Secrets to a Successful Conquest Campaign

As dealers face mounting pressure to exceed sales and service quotas for the year, the ability to find new customers is key to reaching goals. But conquesting is never easy, primarily because you have to rely on third-party data instead of the first-party customer data in your DMS. Partnering with the right marketing vendor is the first step. First, your vendor should ask what your dealership’s particular challenge is, then find opportunities in the market that can help solve that challenge. If your vendor uses a cookie cutter approach in their conquest campaigns, consider it a red flag. Let’s look at an example. You are a Honda or Toyota dealer, and you want to sell more Accords or Camrys. That’s your challenge. What are your opportunities? One pretty large opportunity was created earlier this year by Ford. Back in April, Ford announced that by 2020, it would discontinue production of most of its sedans, including the Fusion, Taurus and Focus. Currently there are millions of Ford sedan owners. If they’re sedan loyalists, the next time they’re in the market for a car they will be forced to switch brands. If your challenge is to sell Accords and Camrys, this is a golden opportunity. But how do you find and convince these Ford owners to purchase from you? Let’s examine the three elements of a successful conquest campaign: the right data, the right channel strategy and creative. The Right DataMany companies sell data. The difficult part is knowing which data to buy. With 250 million consumers and 175+ targeting options for each consumer, what’s worth paying for? Demographics on individuals range from gender, age and household income to lifestyle and business or personal affiliations. All these choices can seem overwhelming. Depending on your particular challenge and opportunity, the data set for each campaign might be different. In the above referenced example, if your goal is to conquest Ford Fusion owners, I would focus on three categories: life events, in-market shoppers and lease expirations. Life events include marriages, graduations, babies, buying a house, divorces, etc. When my wife and I had our first child, we both drove small sedans. Within a few months, we were shopping for a SUV. Lease expirations are an obvious target as well. Currently there are close to four million leases getting close to expiration. That’s not a high number, but these are surefire prospects who will be in the market soon so they’re worth pursuing. Other potential in-market shoppers can be identified from a combination of sources including demographic information, service history, purchase history, insurance data, extended warranty data, financial data, etc. Currently there are nearly 24 million U.S. consumers with profiles that fit the model for in-market vehicle shoppers. As a dealer, you want to make sure you stay in front of all in-market consumers in your primary market area (PMA) through the buying process. In the two or three months prior to purchase, most consumers are considering four or five brands. Within 30 days of purchase, the average shopper narrows that down to two brands. Channel StrategyOnce you know who you’re going to target and you’ve got the right data, it’s time to come up with a channel strategy. Traditionally, most dealers have relied on direct mail and email for conquest campaigns. Direct mail is fine, but it can be expensive. When measuring marketing ROI, it’s generally accepted that a $300 cost-per-sale is reasonable. Direct mail can easily drive your CPS above that amount. It’s much more cost effective to use a multi-channel strategy that includes email, display ads and social media; specifically, Facebook and Instagram. These channels can be effectively used for both sales and service conquest campaigns, allowing you to not only broaden your reach but to increase the frequency of your messaging without breaking the bank. CreativeThe creative aspect of conquest campaigns is often under-appreciated. A stunning visual image combined with the right offer can absolutely make a difference as to whether a consumer decides to click, or not. As a dealer, it’s important to emphasize what you can offer that differentiates your store from the competition. Whether it’s free loaner cars, experienced staff or a streamlined process, give local customers a reason to buy or service with you. Additionally, your marketing partner must be able to follow OEM brand guidelines, so your dealership conveys a consistent and professional brand image. This helps to create recognition and build trust with consumers. I am also a fan of the “less is more” approach. In today’s world you have a very limited time to get your message across. Don’t cram multiple messages into a single ad and don’t use a lot of adjectives. The same rule applies to images. Keep photos and messages simple and clean. Even though sales are flattening, there are still plenty of consumers shopping for new vehicles. Conquest campaigns are a great way to elevate your brand and attract new local customers. The secret to success lies in your data, channel strategy and creative.See More

Russ Beckenstein posted a video

Russ Beckenstein posted a video

How do you Ensure the Trade-In isn't a Deal Breaker?

AutoLoop VP, Front End Solutions Russ Beckenstein shares advice on how dealerships can avoid a customer's trade-in becoming a deal breaker.

Andy Church posted a video

Andy Church posted a video

Profit By Action Quick Tip: Used Vehicle Inventory Management

Andy Church explains why used vehicle inventory management is vital to dealership profitability in this Quick Tip.

Kevin Lewis posted a discussion

Kevin Lewis posted a discussion

How Can Dealers Effectively Reach Today’s Automotive Shoppers?

Why should you be focusing more on your digital marketing?Let’s start answering this question by looking at the automotive shopper’s persona from Google’s perspective. Who else but the world’s number one search engine can provide the most profound insight into how people shop for something today?The automotive shopper is now different than beforeIt may be stating the obvious, but buying a car is no longer something that people need to visit a dealership for. In addition, more and more people are viewing the car buying experience the same as how they bought a washer and dryer online last week. That’s the kind of experience that customers are now expecting from the automotive industry. Your customers are assuming that you will live up to these new demands, as it has become an industry standard.Modern-day automotive shoppers expect to be able to ask any questions they have and get their answers almost immediately. Today’s consumers are more:CuriousSearches related to “the best vehicle for pets” is up by 80%, just from last year alone. Gone are the days when people performed their searches based on Make, Model and Year. The process that used to be fairly straightforward is now more comprehensive. So car dealers should be aware of this, and therefore they can be more prepared for it.DemandingRead the full version of an article hereSee More

Rahul Paul posted a blog post

Rahul Paul posted a blog post

With what do we inflate our tires?

We say it many times because it is vital to have it always present for our safety when driving: tires are the only element of our car in contact with the ground, and that is why it is so important that the tires are suitable for our car, for the use that we are going to give it and for the weather conditions, that they are in good condition and without damage, that they are not too worn out and that the inflation pressure is correct. All these things should be considered when we use car tire pump. The inflation pressure of the tires decreases inexorably over time, sometimes it may be that the pressure loss is slow and other times faster, but they will always lose it. Unfortunately it is something that we tend to neglect, because we do not usually remember when we check the pressure for the last time, or because reviewing the air seems a nuisance and makes us lazy. We usually go with the low pressure The exact figures may vary slightly from one statistic to another, but the results tend to show that about 60 to 80% of the cars that are checked in campaigns have tires with less than adequate pressure, even for little bit. The percentage of cars with tires with a pressure much lower than the appropriate one, 0.5 bars, is lower, in the order of 15 to 20%, but it is worrisome. Of the order of 4 to 5% they carry an excessively low and dangerous pressure. Keep in mind that driving with inadequate pressure affects our safety and increases the car's fuel consumption. The grip of the tire on the asphalt, the behavior in curve and the distance of braking, both on dry ground and on wet ground, worsen if the pressure is not correct. With a low pressure, although it may seem lie, there is more risk of a tire burst when driving. With a tire with lower pressure this deforms more, there is more contact surface with the ground, and it heats up more, that's why our car will also consume more. The wear of the tire is also more pronounced, or it occurs unevenly, which is not advisable, due to incorrect pressures. The tire will last us less. It has been quantified that the mileage that can last us the tire can be reduced up to 30% by usually carrying a low pressure. Do not spend more than 30 days without checking the pressure We should check the tire pressure of our car every 30 days at the most. The pressure should be checked with cold tires, which generally implies having circulated very little, one or two kilometers at most. If this is not the case, it would be necessary to wait at least an hour, or to make a solution and add 0.3 bars to the pressure. In general, we can say that taking a couple of tenths above or below the appropriate pressure does not cause problems, but greater deviations do, and the greater the deviation. It would be advisable to check the pressure every 15 days. The tires must be inflated to the pressure recommended by the manufacturer for the type of tire and model of our car. The pressure of the front tires is usually different from the pressure of the rear tires, do not forget either. To remember it all cars usually carry a sticker somewhere with a table of pressures for the front and rear wheels, for different circumstances: normally empty car, loaded car and loaded car and high speed (highway traffic). The table can sometimes bring the data for several measurements of tires or for several different engines: we must look at the corresponding one.How to use mini air compressor for tires? A: First step is to place the appliance in the spout of the wheel. No need to force, after all, when using the correct nozzle the connection occurs in an easy way. B: Then plug the power plug into the cigarette lighter of the car. If your vehicle does not have this button it is necessary to fit the mini air compressor into the socket. C: Ready, the tire begins to fill up gradually without any effort on the part of the users. If I have questions about how to use this product correctly, just follow the video instructions on the link below (or leave a comment on this post): Tires can stick in the most unexpected moments of life. For this reason it is necessary to be prepared and with all kinds of useful products at hand, from mini air compressor to sprays for punctured tires. Focus on security issues It is worth mentioning that there are some indispensable safety standards for the use of the mini air compressor for cars. One of the most important is to never use this equipment for longer than 10 minutes without first resting for 30 minutes.See More

John Sternal posted a blog post

John Sternal posted a blog post

Lease Credit Approval Rates Improve Slightly to 70.9% in October

Lease Approval Ratings Rise Slightly Following -3.9% Dip in Month of September Swapalease.com, the nation’s largest car lease marketplace, reports car lease credit applicants registered a 70.9% approval rate in October, a slight rise from the September rate of 69.8%. The number of lease approvals is significantly higher than the same time last year, as just 55.6% of lease applicants were approved in October 2017. Another 61.5% were approved in October of 2016. The modest increase comes as no surprise, as it follows the consumer credit announcement last week where it was reported that consumer credit increased at a seasonally adjusted rate of just 3.3% in September, down from the 7.0% increase in August.  Nonrevolving credit, which includes auto loans, decreased  significantly at an annual rate of 0.4%, following a 5.3% increase in August.  Lease approvals have been slowly increasing since January, with a slight dip in approvals for the month of May, and now again in September. The approval rate was up again in October, and sits just below the highest approval rating of the year which was in August at 72.6%. Swapalease.com is benefitting from more car shoppers seeking alternate channels for lease deals, as incentives on leases have decreased at the dealership. “Our lease approval rate continues to hover near market-healthy levels, especially as the continued strong economy helps with lease approvals,” said Scot Hall, Executive Vice President at Swapalease.com. “We’re continuing to see an influx of applicants who are looking to change vehicles but take advantage of yesterday’s lease deals by taking over an existing contract as opposed to the higher payments they’re being offered at dealerships today.” Swapalease.com matches a person wanting out of their existing vehicle lease contract with a car shopper looking to take over a short-term vehicle lease. The marketplace has several thousands of cars and trucks available for transfer to anywhere in the continental U.S. About Swapalease.com:Headquartered in Cincinnati, Ohio, Swapalease.com is the world’s largest automotive lease marketplace and the pioneer in facilitating lease transfers online. More specifically Swapalease.com matches individuals who want to get out of their lease with people who are looking for short-term lease agreements. Prospective buyers can search the listings for the exact vehicle they want, and then register for a nominal fee, allowing them to use Swapalease.com’s safe online system to contact the prospective seller and close the deal. For more information about Swapalease.com or how to exit your lease early, call 866-SWAPNOW or visit www.swapalease.com.See More

Anica Oaks posted a blog post

Anica Oaks posted a blog post

Automotive Technicians: 5 Tools to Help You be Successful in Your Job

Being an automotive technician can be a rewarding career. However, there are also a lot of pitfalls that you want to avoid that come along with the territory. It is vital that you have the right tools as an automotive tech. Otherwise you could risk time, injury, and poor job performance. So here are five tools that will help you be more successful in your job. Pro LightingA mechanic is only as good as his ability to actually see what he is working on. After all, how else will you align parts, take off caps, and refill liquids? Luckily, a commercial grade work light allows you to have full vision even when your overhead sources are weak or you have to get deeper into the vehicle to make a repair. Torque WrenchYou can really do a number on you hands if you try to unscrew everything manually. In addition, there are just certain components that won’t come loose with a standard wrench. A torque wrench on the other hand will let you save massive amounts of time and access parts that were impossible to get to before. While they can be pricey, the value they bring to the table is more than worth it. Vehicle LiftSpending hours on your knees and back takes a toll on your health. It also zaps your energy pretty quickly. By investing in a commercial vehicle lift, you can get into better position and save your energy for the actual complicated work you need to finish. Label MachineA great technician stays organized. Far too many techs have workshops that look like junk yards. When you label items and put them back in the right place, you make it easier for everyone, including yourself, to do their jobs swiftly. Safety GearSafety is often overlooked in favor of convenience. But OSHA has particular laws that could get you into trouble if you violate them. In addition to that, helmets, eye googles, and gloves exist to keep you from getting career ending injuries so take advantage of them. When it comes to different careers, there are just a few that have more job security than being a mechanic. If you can fix cars, you can go anywhere in the world and have a job. However, that doesn’t mean it will be easy. Unless you have the right tools at hand, you won’t be able to save time, health, and money as much as possible. So take advantage of the advice above so you can truly enjoy your career.See More

Emma Sturgis posted a blog post

Emma Sturgis posted a blog post

Car Wreck? How to Heal and Recover from a Traumatic Experience

Being involved in a car accident can leave you physical injured as well as rattled about getting back in a car. You have to take steps that will allow you to heal and recover from the experience. Here are some of the techniques that you can use that will allow you to recover from your ordeal.Get EvaluatedThe first place to start is to be evaluated by a medical professional for the severity of your injuries. The unfortunate part with some car accidents is that it may take several days for all of your injuries to manifest. This can leave you feeling as though you’ll never recover. Start the process with your insurance company so that you can continue to receive medical treatment and other supportive services until you feel back to a more normal state.Seek Medical AssistanceOne solution that may prove helpful in your recovery process is to visit a chiropractor. Loosening up tight muscles and readjusting your skeletal structure could help to alleviate some of the aches and pains that you’re experiencing after an accident. A good chiropractor, like those at Atlanta Personal Injury Clinics, will determine the extent of your injuries before they decide to proscribe a course of treatment. They don’t want you to develop further injuries as a result of their ministrations.Deal with Emotional FalloutYou’ll also likely experience an emotional component to your recovery process. Posttraumatic stress disorder is common after a car accident because your brain will keep replaying the incident and things that you could have done differently. You may need to speak to a professional in order to cope with your feelings and to work through them. Another solution is to surround yourself with a support structure so that you can express your emotions in a constructive manner.Take Precautionary MeasuresIt can be difficult to get back into a car after an accident. You can take precautionary measures to protect yourself from future incidents. This could include brushing up on your defensive driving techniques by enrolling in a class or purchasing a car with additional safety features. Taking these steps won’t completely prevent an accident from occurring in the future, but it could help you to work through the recovery process.Healing and the recovery process can be the hardest part of getting through any type of car accident. It will take time so that you can recover and get on with the rest of your life following your traumatic experience.See More

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JoeClark posted discussions
Nov 4, 2017
JoeClark posted a discussion

Meta Desc. for Product Pages

Hey guys, So I have my first ecommerce client, and none of their product pages have a meta description....we're talking almost 1K pages. That's a lot of descriptions to write! However, they have done a good job of writing product descriptions on the page. Anyone have see any issue with using the first few lines of the product description for the Meta? Or should I bite the bullet and try to get 1K unique / optimized meta descriptions written? What would you do?I didn't find the right solution…See More
Oct 16, 2017
JoeClark posted a discussion

Skoda Rapid Monte Carlo Edition Launched?

hii,     India-spec Rapid Monte Carlo to get special paint combination and unique equipment.It will come with a red exterior shade and an all-black interior. Additionally, it will also get an all-black grille and wing mirrors, along with 16-inch alloy wheels and a tailgate spoiler, both in black shade.Thanks!I didn't find the right solution from the Internet.References:  …See More
Oct 10, 2017

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How much longer will clash royale support IOS7?

Started by JoeClark Nov 4, 2017.

MORPHLING GOING FORWARD

Started by JoeClark Nov 4, 2017.

Meta Desc. for Product Pages

Started by JoeClark Oct 16, 2017.

Skoda Rapid Monte Carlo Edition Launched?

Started by JoeClark Oct 10, 2017.

Honda City or Maruti Ciaz. Which would you buy?

Started by JoeClark Oct 4, 2017.

Why Mercedes S class wins Against competition ?

Started by JoeClark Oct 4, 2017.

why are CrossOvers Becoming popular ?

Started by JoeClark Oct 4, 2017.

Software Change in ŠKODA Rapid?

Started by JoeClark Oct 4, 2017.

Want to buy secondary car used or new?

Started by JoeClark Oct 4, 2017.

How can you compare new cars?

Started by JoeClark Oct 4, 2017.

Regarding International Selling - Good or bad?

Started by JoeClark Oct 3, 2017.

What did you learn this week?

Started by JoeClark Oct 3, 2017.

How do you store your clothing?

Started by JoeClark Oct 3, 2017.

Where Do You Sell?

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How were February sales for you?

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Encyclopaedia Britannica Set, eBay or Amazon?

Started by JoeClark Oct 3, 2017.

How is your hoarded/unlisted stuff doing?

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How was your Q4?

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How Can Dealers Effectively Reach Today’s Automotive Shoppers?

Why should you be focusing more on your digital marketing?

Let’s start answering this question by looking at the automotive shopper’s persona from Google’s perspective. Who else but the world’s number one search engine can provide the most profound insight into how people shop for something today?

The automotive shopper is now different than before

It may be stating the obvious, but buying a car is no longer something that people need to visit a…

Which e-commerce platform should I join?

Hi. I'm a newbie in e-commerce. I want to try to open an online store, but I don't know what to begin. I search and find out some platforms. Big ones are  Shopify, WooCommerce, and BigCommerce. Which should I choose to start? Is there anyone selling on these platforms? Please help!

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List vehicles to multiple websites with one click

Automatically list and delist your inventory to other online marketplaces including OVE, Adesa, Smart Auction, ebay, 7 Day Auto, etc. 

Still spending time manually posting and removing your vehicles? Still spending money paying separate fees on every website?

You can have your inventory posted to multiple marketplaces with one click using…

Grammarly Content Writing Tool for ADM Members

Michael from Grammarly writes:
"I came across your article on automotivedigitalmarketing.com and I was excited to see that you mentioned Grammarly as a helpful writing tool.…

Is Disciplined Asset Management Part of Your Culture?

Several months ago, a long term client-dealer admitted to me that he was finally ready to drink the water from the horse trough that I’d been continually leading him to for the last 25 years. This dealer has always had a lot of financial resources, both business and personal. Because of these extensive resources, he never felt the need to become properly trained to truly understand his balance sheet or its importance. His was one of the balance sheets that I referred to in one of my earlier…

Go Online, reinvest the money and move on

Online auction channels work much better than physical auctions when you need to wholesale aged and “as-is” units. Also it allows you to offer vehicles for sale without the expense and time required to transport the vehicles to physical lanes. 

To run an auction successfully, and get more eyeballs on your online lot, you need a reliable auto auction software.…

Is Selling a Junk Car to the Wreckers still the fastest way?

Open for debate!

Is it selling an unwanted vehicle to auto wreckers the fastest and hassle-free way or there are some government programs that are offering better benefits?

Selling a car to the wreckers in Perth, WA is still the most preferred option for the people, even if they are aware of the government recycling programs.

This might the be cause because they don't get any compensation for their vehicle removal

How is it on your side of the world?

Do you…

BDC Process for handling credit applications...

Just wonder how some of the high performing BDCs handle credit applications? Do you run the credit and give the prospect your opinion on if need cash down, co-signer, payment? Or do you work toward getting them to meet w. a credit specialist? If so, please share word tracks used to respond to "Can I just get pre-approved b/c Iive 30miles way?" or "I just want to get pre approved, email me back?"

Thank you

Seafood Restaurant Dubai – Best Seafood Restaurants in Dubai

When it comes to choose the food according to taste people never compromise for taste. They always need yummilicious food that varies from person to person. When it especially comes to Dubai you never take it for granted to find all top-class cuisines that are cooked with the best of tastes and flavors. It may include Italian, Chinese, Indo-Pak spices or even Japanese, the city present give an endless list of appetite for its best. For seafood darlings, it is no less than heaven as there is…

Blogs Posted at Automotive Digital Marketing

2 Reasons Why Auto Wrecking is a Common Solution for Those Looking for Car Parts

Instead, they are recycling the auto parts already existing to ensure that people can meet their need for new automotive parts and yet our planet does not have to bear the burden of the same. Since more and more Australians are aware of this phenomenon, they also contribute towards fostering a better, cleaner, and healthier environment around us by opting for…

What to Look for in a Vehicle Repair Service before Pricing

The cost of vehicle repairs can be overwhelming in some cases, so it makes sense for drivers to compare prices when selecting an auto repair center. While service costs are critical to your overall repair experience, there are several other factors that should receive your attention as well before deciding which auto service center to use. As you search for an auto repair shop…

Secrets to a Successful Conquest Campaign

As dealers face mounting pressure to exceed sales and service quotas for the year, the ability to find new customers is key to reaching goals. But conquesting is never easy, primarily because you have to rely on third-party data instead of the first-party customer data in your DMS.

 

Partnering with the right marketing vendor is the first step.…

With what do we inflate our tires?

We say it many times because it is vital to have it always present for our safety when driving: tires are the only element of our car in contact with the ground, and that is why it is so important that the tires are suitable for our car, for the use that we are going to give it and for the weather conditions, that they are in good condition and without damage, that they are not too worn out and that the inflation pressure is correct. All these things should be considered when we use…

Lease Credit Approval Rates Improve Slightly to 70.9% in October

Lease Approval Ratings Rise Slightly Following -3.9% Dip in Month of September

 

Swapalease.com, the nation’s largest car lease marketplace, reports car lease credit applicants registered a 70.9% approval rate in October, a slight rise from the September rate of 69.8%.

 

The number of lease approvals is significantly higher than the same time last year, as just 55.6% of lease applicants were approved in October 2017. Another 61.5% were approved in October…

Automotive Technicians: 5 Tools to Help You be Successful in Your Job

Being an automotive technician can be a rewarding career. However, there are also a lot of pitfalls that you want to avoid that come along with the territory. It is vital that you have the right tools as an automotive tech. Otherwise you could risk time, injury, and poor job performance. So here are five tools that will help you be more successful in your job.

 …

Car Wreck? How to Heal and Recover from a Traumatic Experience

Being involved in a car accident can leave you physical injured as well as rattled about getting back in a car. You have to take steps that will allow you to heal and recover from the experience. Here are some of the techniques that you can use that will allow you to recover from your ordeal.

Get Evaluated

The first place to start is to…

AutoLoop Wins 2018 Tampa Bay Tech Award for Best Workplace Culture

Besides producing industry-leading automotive software, the company has also created a unique workplace that recognizes and incorporates the value of play

 

CLEARWATER, FL – November 14, 2018 – AutoLoop LLC, the leading provider of auto industry marketing, sales, and service solutions, announced today that the company has received the 2018 “Workplace Culture Program of the Year” award from Tampa Bay Tech, Florida’s largest…

Do you have “Only Person in the World” Disease?

Recently I was waiting in line at an airport, along with hundreds of other travelers. A couple appeared out of nowhere, shoving their way to the front of the line and complaining loudly, as if they were the only people affected by the long wait. When another traveler told them to get in line, the pair acted shocked, as if they had never seen all of us standing…

Affinitiv Participating in the General Motors Dealer Digital Solution Digital Advertising Program

Chicago, IL- November 14, 2018- Affinitiv announced today it has completed all requirements to participate in the Digital Advertising Program under the GM Dealer Digital Solution. 

 

This allows dealers the opportunity to leverage in-Market Retail (iMR) funds to reimburse themselves for the cost of their Digital Advertising services.  Please refer to the iMR Dealer Program guidelines located at www.gmlam.com for…

Maintaining Your Motorcycle

Riding a motorcycle is a lot of fun, but owning a motorcycle comes with its share of responsibilities. If you're going to have the safest, most high-performing bike possible then you should familiarize yourself with your motorcycle maintenance responsibilities. You'll need to know how to get a reliable mechanic, and you'll need to know when to pay that mechanic a visit. It also wouldn't hurt you to know the basic bits of motorcycle maintenance that you can do yourself. But never fear:…

Here’s How You Can Bid For a Private Plate At a DVLA Auction

Private registration number plates or cherished number plates are the DVLA number plates that are attached to the vehicles. People purchase customized number plates for various reasons like covering the motor car’s age, the owner wanted to portray own name on the car, the owner’s profession is shown, famous club’s name, etc.

The prices of the…

Full-Size Cars and SUVs Dropped the Most

Welcome to this week's edition of Black Book Market Insights, with in-depth analysis of used car and truck valuation trends and insights straight from the auction lanes. Click here to download the full…

Facebook Marketplace: A Dealership Primer – Part 2: Effective Communication is Key

In the first part of this series, I shared why Facebook Marketplace can help dealers sell more cars, the ways in which they can get started, and the questions they should be asking their vendors when getting this set…

As Safety Value Increases, So Do Repairs

Technology that helps safeguard…

Revolutionize Your Marketing Techniques with Digital Signage

You can revolutionize your business with digital signage. If properly applied, it can make a lot of difference between a successful marketing technique and an unsuccessful one. In this write-up, you will learn about how display boards UK can be used to transform your marketing strategy.

Reduce perceived wait time

You can add digital…

Academic writing genres

Any time learning you must study different types of scrolls: college textbooks, reference point works, scholarly and well-known posts as well as documents, seminar paperwork, official studies and also these.

Keep in mind various types
Put simply, the texts an individual read fit in with distinct makes. Being conscious of types will help to…

4 Stunning Convertibles that you Can’t Afford to Miss at Online Auto Auctions

Convertibles have a large fan base because of their sleek design, exceptional ride quality, and advanced technology features. Riding this beauty not only turns the eyes of the onlookers, it also lets you feel powerful. To own this amazingly designed car, you have to shell out a big amount, which might not be practical in a few cases. The other way to purchase a convertible is to check out…

Using Facebook to generate more Automotive Leads

You don’t waste your time when you use Facebook for your business,your using it to build your business - Facebook is here to stay.If you arean auto dealership, you need to learn how to use these platforms to generate more auto leads. The best part is that it’s not very difficult to use, however, it requires proper social media strategy to meet the goal.

One of the most amazing aspects of using Facebook for your auto dealership is that you can easily study your competitors by watching…

The Surprising B2B Marketing Channel Your Competitors Aren’t Using

As a marketer or decision maker in your company, you’d love to find a lucky break. Something your competitors aren’t taking advantage of. So what if there were a platform hiding in plain sight, broadly overlooked within your industry? Here’s the thing: there is.


guy on laptop

To examine this situation, let’s meet Jeff. Jeff is a B2B marketer at Hypothetical Business Corporation of America (HBCA). Like nearly two out of three marketers these days,…

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