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A better way to buy a car - Hyundai Shopper Assurance


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Hyundai Shopper Assurance is making the car buying experience better. With transparent pricing, paperwork you can do online, test drives that come to you…

Ingenius Innovations


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Ingenius Innovations

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automotive digital marketing spread the word automotive digital marketing professional community

Automotive Digital Marketing Member Pricing For Internet Sales 20 Group 11


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Automotive Digital Marketing Member Pricing For Internet Sales 20 Group #11 in Miami June 11-13, 2018.

'On Air' - Tier 4 Marketing in Auto Retail Marketing with Ralph Paglia


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'On Air' - Tier 4 Marketing in Auto Retail Marketing with Ralph Paglia

Ralph Paglia's Automotive Digital Marketing Photos

ODO Club - Reward Your Best Customers 2

by Ralph Paglia ODO Club - Reward Your Best Customers 2 http://odoclub.com/public/dealerships/join

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ODOclub Its Easy

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ODOclub Reward Your Best Customers

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by Ralph Paglia ODOclub-mobile-sports-group-automotive-case-study-001 http://odoclub.com/public/dealerships/join

Odoclub Flyer Honda

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ODOClub My Account

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It Pays to Drive™ OdoClub® www odoclub com

by Ralph Paglia It Pays to Drive™ OdoClub® www odoclub com http://odoclub.com/public/dealerships/join

ODOclub Dealer GM

by Ralph Paglia ODOclub Dealer GM http://odoclub.com/public/dealerships/join

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Brooke Chaplan posted a blog post

Brooke Chaplan posted a blog post

Safe Travels: 3 Preventable Car Problems that Ruin Vacations

Part of the fun of vacations is getting to enjoy all the beautiful and unusual sights along the way. The key to all this sightseeing, though, is that your car operates flawlessly for the duration of your trip. If something major breaks, you could end up with a big headache instead of the incredible memories you were expecting. Fortunately, many of the car problems that can sideline your vacation plans are preventable, so long as you take a few steps to properly care for your vehicle. Here are three problems to check for before hitting the road.Flat TireVery few sounds can turn your stomach faster than the thumping sound of a flat tire, especially when you’re on a much-anticipated vacation. While flat tires that are caused by road debris are fairly difficult to prevent, you can still take some steps to lessen your risk of flat tires that occur for other reasons. Before you leave, ensure that all your tires are inflated to the proper PSI. This measurement should be in your owner’s manual and on the tires themselves. Additionally, it’s important to have your tires regularly rotated and balanced so they wear evenly, helping to prevent premature failure of one or more tires.No Air ConditioningIf you’re vacationing in the summer, you won’t get far if you don’t have a properly functioning air conditioning. To be sure, your vehicle can still operate without air conditioning, but covering hundreds or thousands of miles in the summer heat without air conditioning can certainly make for a miserable trip. To prevent this, it’s a good idea to have a mechanic take a look at your system to ensure the refrigerant is at the proper level. Plus, if you’re experiencing issues with your system, your mechanic can check to ensure there are no leaks that may indicate an impending failure.Dead BatteryPicture this: your trip is going great when you stop to get some gas. Everyone takes a restroom break, you grab some snacks, and everyone gets back in the car. You turn the key, only to hear... Nothing. A dead battery can cost you a lot of time as you attempt to hunt down a replacement, putting your vacation timetable in jeopardy. Especially if you break down in a small town with no auto parts store, you could be in for a long delay. That’s why it’s important to have your battery tested before you head out on vacation to ensure it’s still healthy and able to hold a full charge. If not, have it replaced before you pack up and head out.Take It as It ComesOf course, unexpected problems can occur with your vehicle just about any time. If a problem does occur while you’re on vacation, it’s important to take it as it comes. Sure, waiting for your vehicle to be repaired isn’t the most ideal way to spend your time away, but you can work to still make it a memory that ends up being good. Play a game, do some exploring, or whatever you need to do to help pass the time until you can hit the road again. After all, the best part of a vacation is getting to spend extra time with those you care about.See More

Dane Saville posted a blog post

Dane Saville posted a blog post

Learnings from an Analysis of 10,000,000 Car Shopper Search Queries

Your keywords, of course, are vital to your digital strategy. That's why you need to select and prioritize keywords from local car shopper searches. Any smart marketing agency will use its own network of dealerships to determine the most effective way to net new traffic and leads.So, we sampled our network's Search Console data to review organic searches: 10 million total queries. We looked at two qualities:Number of words in queriesIf the dealership's geographic location was in their name (such as Boston Ford)Out of those queries:3.2 million did not source (Google privacy rules)3.9 million for dealerships with GEO in their name2.9 million for dealerships without GEO in their nameSo, What Did We Learn?Dealerships with GEO: 95% of queries were 1-5 words in length.Dealerships without GEO: 95% of queries were 1-4 words in length.Short-tail (fewer words) queries cleaned up on the impressions. That wasn't far enough. We wanted to understand their intent and saw a common theme among qualifiers in these searches:"for sale""near me" "2018"Car shoppers used short queries with modifiers that show intent, not long queries that indicate a general question or inquiry to learn more about a brand or model.Are Long Queries Useless?No. You want to prioritize those short-tail searches because they have stronger indicators that the person intends to buy. Once you've built your purpose pages that get the low-hanging fruit, you can use long-tail queries (6-10 words) to generate interest and capture more shoppers at the beginning of their journey.Here's what you really need to do next: know the volume of keywords and queries in your market, including exactly how shoppers type those searches into the engines.Some Next Steps for YouYou need to look at your own data. Log into your Google Analytics account. In the sidebar, you'll see Acquisition. Within that option, find Search Console -- and then select Queries.You'll see the queries people are using for which you're showing up in the search results. You'll see the impressions and clicks, as well as your rank in the search results pages. You want clicksYou want impressionsYou want ranks 1-5How do your results look?You may need to talk to your marketing vendor or marketing department if the clicks, impression share, and rank aren't where you want them to be. See More

Bill Wittenmyer posted a blog post

Bill Wittenmyer posted a blog post

Multi-Tasking is a Myth

What’s the definition of multi-tasking? It's doing a lot of things at once, and most often, that means doing them poorly. In fact, research proves that multi-tasking is largely a myth; our brains are not wired to focus on multiple things at once. Studies show that multi-tasking ruins productivity, causes mistakes and dampens creative thought. Yet, many people keep trying, simply because they have too much to do and too little time to do it in. The solution is simple: get your priorities straight and accept the fact that you won’t be able to do everything, because everything can’t be a priority. Whether you’re in sales or service at a dealership, your CRM can help you manage activities and complete tasks. But it can also overwhelm you if you’re not prioritizing correctly. If you log in every morning and see 100 tasks marked as “high priority,” you know you’ve got a problem. On the other hand, if your to-do list isn’t long enough you’ve got a problem as well. Most people have a longer list than they can get through. If you can breeze through your daily tasks with time to spare, you don’t have enough to do. To help prioritize what’s really important, take a step backward and focus on the big picture. The Pareto principle states that 80 percent of your results come from 20 percent of your work. The hard part is determining which 20 percent produces the results you want. Is your top priority to sell more cars, or is it to take care of customers’ needs? Taking care of your customers will always lead to more sales, but if you’re focusing on the sale you might not be taking care of the customer, giving them a poor experience with your business. It doesn’t matter what business you’re in; taking care of your customer is always your No. 1 priority, so they don’t give their business elsewhere. Knowing this, create workflows and processes that focus on taking care of customers, and always flag these items in your CRM as your highest priority. When I have a list of phone calls to make, I always call customers back first. It might be more difficult to prioritize one customer over another. Are unsold showroom customers a higher priority than sold? Are customer-pay service customers a higher priority than warranty? What may seem obvious on the surface isn’t always; this is where you can use your CRM to run revenue reports that will shed light on who your current and potential VIP customers are. Yes, ideally you would take care of all customers equally. But it’s more crucial to take care of your loyal and repeat customers, ensuring that they get the red-carpet treatment every visit. For most people, the second priority is going to be their team. Your co-workers need information, approvals or advice in order to accomplish what they need to do. Almost every workflow in your store involves more than one person, which is why, after customers, your co-workers should be next on your list of tasks or callbacks. After your customers and co-workers are taken care of, then you can focus on priorities that will create new customers, such as filling your pipeline. If you’re in sales, this may seem counter-intuitive. Shouldn’t you always be prospecting? The reality is, if you prioritize and take care of your current and sold customers, you’ll get more referrals and sales than you would by chasing random leads.  Many productivity experts recommend having your priorities and task list for the next day all set before you go home at night. That way, first thing in the morning you can get to work instead of wasting time figuring out what to do first. I always recommend “eating the big frog first,” that is, tackling the most difficult and most important priorities first. Get that 20 percent of work that produces 80 percent of results out of the way. For this reason, try to avoid scheduling meetings and phone calls in the morning (unless they are part of the 20 percent). It’s important to establish priorities up front and verbalize them to staff, so everyone is working on the same page. Trying to prioritize tasks “on the fly” is not a good idea as it’s too easy to be swayed by outside influences. For example, when your boss says he or she needs a report on his desk ASAP, you might be tempted to immediately drop everything to do it, leaving a VIP customer’s need unmet. Also, revisit your priorities on a regular basis; at least annually if not quarterly. This is because your store’s priorities might change. If you’re trying to increase sales gross, you might decide to focus on CPO; if you want to increase customer-pay ROs, you might concentrate on fine-tuning digital marketing strategies. There is only so much time in a day, and you will never have more time than you do right now. Everything can’t be a priority, so allocate your time carefully and focus on what gets results.See More

Scot Eisenfelder posted a blog post

Scot Eisenfelder posted a blog post

3 Myths About Loaner Programs

From a consumer perspective, access to loaner vehicles is a major factor in service location choice—both in terms of franchised dealer versus independent repair facility, and among franchised dealer locations. Loaner vehicles help to overcome the inconvenience of having to drive further for service, and from having to wait at the dealership or make alternative transportation arrangements. From a dealer’s perspective, placing consumers in loaner vehicles takes tremendous pressure off service throughout.  A “waiter” is much more sensitive to service delays than a consumer returned to their daily routine in a loaner vehicle. In addition, a consumer with a loaner is more likely to approve an additional service request, because the unexpected additional time without their vehicles won’t affect their schedule. Sounds like a win-win situation. Yet many dealers have not embraced loaner programs, and often limit them to the minimum requirements of the manufacturer. Rather than view loaner vehicles as a strategic asset that improves the customer experience and gives them a competitive edge, dealers focus on the expense, difficulty of managing the fleet and on the occasional customer who misuses the service. Here we’ll address these three common myths about loaner programs. 1. Loaner programs are too expensive The real issue here is that the expense is immediate and easily recognized, while the benefits are more subtle and long-term. For this reason, dealers have a hard time determining the right investment. In addition, most dealers fail to build processes that optimize the return that can be gained from loaner vehicles. For example, loaners should be an explicit closing tool to convert additional service needs. When confronted with “no,” try offering loaners instead of discounts, particularly to waiters. Also, loaners can be used on an ad hoc basis to relieve waiting room pressure when operations fall behind, rescuing dissatisfied customers. Scheduling multiple shifts and expanded weekend hours also streamlines loaner utilization, reducing the cost per RO. Instead of viewing loaner vehicles as an expense that needs to be managed, view them as tools that can help maximize service revenue and improve the customer experience.Calculate the incremental cost of each loaner vehicle and estimate whether you generate sufficient incremental ROs or RO dollars to cover the cost. If not, think about trade-offs that hold as much value as possible; e.g. expand coverage to your best customers only or in key situations, such as the last visit before warranty end. 2. Managing a fleet requires too many resourcesMost dealers are not skilled in managing fleets, which is why many still outsource this function to Enterprise. Poor fleet management and infrastructure contribute to unnecessary expense and result in an unsatisfactory customer experience. A fundamental shift in mindset is necessary. At most dealerships fleets are managed by controlling the overall budget, not by viewing what form of alternative transportation best meets the need for customers and helps to maximize long-term dealer profitability. To those of us who rent vehicles nearly weekly or have used Zip Cars, it’s difficult to understand the antiquated sign-out and sign-in procedures at dealerships. It’s time to look into new technologies that facilitate a convenient process. Use technology to drive higher appointment rates and better understand when loaner access limits appointments, so that you can reduce the bottleneck. Besides, when subscriptions become a meaningful part of the industry, dealers will have to become experts in fleet management, so you might as well start practicing with loaner fleets. 3. Customer abuse is rampant While some consumers do abuse the service, most drive the car respectfully, pay their tolls and return the vehicle in a timely fashion. Habitual abusers should be removed from the program. Fortunately, these are the exceptions. To help reduce abuse, it’s important to convey a clear, positive message to your customers up front. Ask them to respect guidelines so that the vehicle can be made available for others. This is better accomplished online than in person and separated from the formal contract. People are more likely to read and acknowledge simple guidelines on their computers than on paper when buried in paragraphs of legalize, when they are anxious to go on their way. The most frequent abuse is not returning the vehicle in a timely fashion.  Again, we should start with clear expectations and then look internally. Is it reasonable to expect the customer to return the vehicle before 6pm when we notify them at 5pm? The better we keep consumers informed about the actual completion time, the better they can plan their redelivery. Second, we need to look at alternatives, such as Uber vouchers or pick-up services to handle situations such as airport runs or when a customer brings a vehicle home because the dealership missed their promise time. Loaner cars are a strategic asset that give dealers a competitive edge. With proper management, technology and processes in place, they don’t have to be a resource drain. Loaner vehicles improve the customer experience and can help boost long-term, incremental service revenue.See More

Kate Westall posted a blog post

Kate Westall posted a blog post

How to Proceed with a Radiator Repair?

What are Radiators?Radiators are an integral part of an engine's cooling system. They are basically heated exchangers that help regulate the temperatures of internal combustion engines. Radiator malfunctions in automobiles are common and it is advisable to turn off the engine right away when the problem occurs, as it is extremely unsafe to drive despite a faulty radiator. Here are some tips to prepare you for a radiator repair.Starting Off with Radiator Repair:Park the car safely as soon as possible and switch off the power supplies. Wait for at least an hour so that the engine may cool off before you can touch to dislodge and inspect it. Attempting a displacement while the system still hasn’t cooled off properly causes hot coolant fluids to squirt out, which is a potential hazard.Raise the vehicle so that you may be able to work by sliding beneath; use sturdy jack stands.See if you have a vertical flow or a cross type flow radiator. Determine the material – plastic or metal? Are the core components like fins, tubes, made up of aluminium, brass, or metal?Check for drips, fountains or bubbles oozing out from predictable areas like the centre of the core, reservoir of the radiator, solder seams, hoses, clamps, thermostat gasket, radiator cap, stress joints and water pump.If you fail to identify the exact problem, contact a mechanic, else clean up the affected area(s) thoroughly, dry and buff with sandpaper.Let all the coolant flow out through the opened petcock and then close it. For a thorough cleanse, re-fill the radiator with water and turn up the engine for not more than 2 minutes, three to four times.Pour a water + coolant solution into the reservoir as per the ratio suggested by the vehicle manual (pre-mixed versions can be bought as well), till the quantity exceeds the ‘full' marking and fire up the engine again. With heat, the thermostat will open, facilitating coolant inflow. As the coolant levels sink, keep pouring more of the water + coolant mixture until it reaches the ‘full' mark again.If a bleeder valve option is available, unlatch it and let the engine stay on till fifteen minutes to enable all the trapped air to evaporate.Performing the Radiator Repair:A corroded reservoir cap can only be replaced with a new one.A quick fix during an emergency can be achieved through paraphernalia such as a radiator stop leak, hose splice fittings, epoxy, rubber cement, and hose clamps. Have a manual handy while working with these components and remember to rush to a mechanic despite the temporary fixes.If it is a copper or brass radiator, heat up the affected portion and scrub clean the seam, then solder it anew.Cold repair is also possible by means of sucking in cold weld epoxy into the strained section through generating a vacuum by displacing the distributor cap and make some attempts at revving up the car engine. This shall successfully create sufficient suction to suck the epoxy in.Radiator fillers can be discharged inside and allowed to flow over the inside walls of the radiator which shall block minor holes.Other hiccups like a busted hose, failing water pump and fan require replacement of respective parts.It is imperative that one remembers, broken/cracked radiators require a whole unit replacement in the long run. This is performed by letting out all residual coolant fluid from the radiator, ensuring all bolts, panels, and pipes into and out from it and securing them back into position after the new unit has been fitted into place.Never ever compromise with radiator repairs and related issues as most of these can turn into powerful threats to road safety. Get regular check-ups done now so that you may not be caught off guard later. Play safe, play smart.See More

Hannah Whittenly's blog post was featured

Hannah Whittenly's blog post was featured

Top Considerations Before You Drive a Used Vehicle off a Dealership Lot

You don’t want to be stuck with a lemon when buying a used car. If you’re purchasing from a dealership, there are some factors that you should be aware of before agreeing to the sale. Here are four considerations to make before driving a used vehicle off the lot.Any Hidden DamageVehicle damage isn’t always so easy to spot. Quick fixes and cosmetic repairs that don’t really address the problems can often be performed to make a vehicle look like it’s in better condition.You should look underneath the seats and floor mats to see if there are any damages that are being concealed. A new paintjob on a vehicle could indicate the presence of rust spots that the dealership is trying to hide. It’s also advisable to check inside the trunk.The Results of a Pre-Purchase InspectionWhether you’re thinking of buying from a Subaru dealership or another seller in your area, you should be allowed to have the vehicle inspected by a mechanic prior to purchasing. It’s best to take the vehicle to a third-party mechanic who can perform an honest inspection and give you an unbiased opinion.During the inspection, the mechanic will be able to check the conditions of the brakes, engine and other important vehicle components. Problems that aren’t always easy to spot and could become bigger issues in the future may also be discovered.The History of the VehicleCertain online services allow you to review the history of any used vehicle that you’re thinking of purchasing. You can request a comprehensive report that specifies details about the vehicle that the dealership may not even know. Simply enter the vehicle’s license plate and vehicle identification number (VIN) on a particular site to request a report.According to Edmunds.com, these reports can show whether a vehicle’s odometer has been rolled back illegally. A report can also tell you if a vehicle has a salvage title.All the Paperwork Is in OrderIf you’ve made the decision to purchase a particular vehicle, you should make sure that all the necessary paperwork is in order. Simply agreeing to the sale and shaking hands with the seller won’t be enough to close the transaction properly.Before the sale is complete, the vehicle’s title and any warranties should be presented to you. Make sure that you sign any required documents so that they’re valid. It’s best to check your state’s laws to see if there are any other forms that are legally required for the sale to be completed.Purchasing a used vehicle can be a less risky endeavor if you do the proper footwork ahead of time. Knowing what to look for before agreeing to the sale can end up saving you a lot of time, money and frustration.See More

Joe Webb's blog post was featured

Joe Webb's blog post was featured

A Sale is Not a Sprint or a Marathon... it's a Relay Race!

“When you get the customer in, you’ve got to slow them down.” This is a very common saying that is meant to allow the salesperson control of a customer in the store. People feel by slowing a shopper down, they are able to make them go through the organization's road to a sale. That is bad advice. I do not remember a single time I’ve walked into a store and said “I really hope I could speak to someone who would make my path to purchase longer.” Online shopping has given customers ADHD when it comes to the actual transaction. By all means, they research more than ever before, but once their mind is made up, they only seek someone to validate their research, present the product, answer questions, and complete the paperwork. Only four steps necessary to take the customer from greeting to sale. The problem lies in the fact that sales professionals think those four steps are best to be completed by them and them alone. So they treat the process as a sprint. “How quickly can I rush the customer through this and bypass as many obstacles or objections as possible?” they challenge themselves. When you make the four steps to a sale a sprint, it does not work to your advantage. Haste makes waste. Corners get cut, relationships aren’t given time to blossom, and value isn’t built. Other times, customers feel hurried and feel that something is amiss because of the speed of the transaction. They feel their time is being valued, but not their opinion. No one likes being rushed to spend money. (I've written before that the Road to the Sale is dead.) On the other side of the coin, some salespeople take the antiquated statement of “slowing them down” to heart, and drag out the process, spending countless hours dotting every “I” and crossing every “t”. Consumers get bored, are given far too much time to rethink their decision, or feel as if these long delays show their time is not a priority. The salesperson again tries to address all four process tasks by themselves, adding in even more time-consuming steps. This causes delays to the sale, wasting far too much of the customer (and salesperson’s time) to complete just one transaction. Instead, a sale should be a relay race. I’ll still use the word race, because a level of urgency and purpose in the process is important. There is still, indeed, a finish line that you are working toward. But the beauty of a relay race is that it is a team effort. The baton can be handed from one person to the next. Multiple people in different positions participate in the interaction with the customer. Specialists in different aspects to the steps become involved allowing others to focus on the administrative work necessary to move the transaction forward (without the customer waiting on them to be present throughout the more mundane tasks). Sales management needs to be actively involved early and often in the in-store customer’s experience. Nothing requires finance management to be an end-of-the-line individual, with only customer contact at the tail end of their visit. From accessories specialists, delivery coordinators, and more, selling should be a team-related activity, like a seamless race where the customer’s time is valued, all steps are completed thoroughly, questions are answered immediately, and all elements to the transaction that are not customer focused can be done simultaneously. You don't need to dizzy them with multiple, customer-facing interactions by different personnel, as some players can be completing tasks behind the scene that speed up the process without costing a customer time. Find the star sales athletes on your team and work to perfect the best relay race process for your store. You’ll be surprised how fast and effective your sales can become when working as a team. See More

John Wingle's blog post was featured

John Wingle's blog post was featured

Information: A Key Component to Increasing Sales & CSI

These days, the most competitive dealerships win the game by being transparent and finding ways to quickly provide customers with the information they request. In the not too distant past, prior to the Internet, dealerships had all the information and consumers had little or none. However, today’s consumers have access to a wealth of information which, at some dealerships, is more than the salespeople. This can pose a significant problem and can make or break a sale, possibly ending up in a bad review, negative word-of-mouth, or both. Correctly handling customers by providing the information they request can be the way into their hearts and a good way to gain their business. Case in point: Audi recently won top honors in an annual dealership study involving 3,466 mystery shoppers that evaluates brands based on how effective salespeople are at handling consumers and closing deals. They did it through the simple task of fact-finding and providing information. By so doing, Audi increased their score by eight points that year and became the most improved brand, rising to first place form last year’s seventh, according to Automotive News. The article states that Audi won because their salespeople were forthcoming with information that consumers wanted. Their salespeople acted as consultants and the customers found them to be helpful. Those customers included in the survey felt Audi salespeople helped them choose the right vehicle (if they didn’t know exactly what they wanted); or provided information and helped them with the details of the transaction that mattered to them (if they did know what they wanted). Reducing friction in the car buying process by providing information when and where it is needed was a key ingredient in Audi’s sales process, vaulting them to number one over other brands. According to the survey results, if the customer is comfortable with the information they’ve received while at the dealership; AND it matches the information that they already have; they are more comfortable and trusting of the salesperson and the dealership. This can only lead to more sales and better customer satisfaction. No dealership wants a customer to leave if there’s a shot at getting a sale. Those dealers that provide information, fact-find and give the customer a good experience tend to find customers are not only willing to; but want to buy a car from them. And that’s a great way to increase your sales.See More

Doug Van Sach's blog post was featured

Doug Van Sach's blog post was featured

Open Rates by Weekday: The Best Days to Launch Campaigns

Does the day of the week an email campaign is launched affect whether that email is opened? It does! And boosting your open rates ultimately increases response rates – meaning more ROI for your store. In a recent study, we identified how dealers could drive ROI by analyzing on-demand email campaign launch dates. In our research, we were able to pinpoint the best days of the week as related to email open rates. Read on to learn how to improve your campaign engagement by optimizing your launch days. What We DiscoveredWe analyzed all on-demand email campaigns launched through our system between January 2015 and September 2017. And in our analysis, we found that the beginning and middle of the week showed higher volume and open rates. While the weekend showed lower volume, the open rates were significantly higher than during the week – a strong indicator of customer engagement.How to Maximize Your ResultsFor non-premium brands, target the first half of the week, Monday through Wednesday, as your prime days to drive engagement. For premium brands, the ideal campaign launch days are Tuesday and Thursday. Although the weekend shows lower volume, all brands should consider trying a Saturday or Sunday campaign launch to find out how it performs for your store.See More

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faelan stevie is now a member of Automotive Internet Sales Management Professionals
Feb 20
JoeClark posted discussions
Nov 4, 2017
JoeClark posted a discussion

Meta Desc. for Product Pages

Hey guys, So I have my first ecommerce client, and none of their product pages have a meta description....we're talking almost 1K pages. That's a lot of descriptions to write! However, they have done a good job of writing product descriptions on the page. Anyone have see any issue with using the first few lines of the product description for the Meta? Or should I bite the bullet and try to get 1K unique / optimized meta descriptions written? What would you do?I didn't find the right solution…See More
Oct 16, 2017
JoeClark posted a discussion

Skoda Rapid Monte Carlo Edition Launched?

hii,     India-spec Rapid Monte Carlo to get special paint combination and unique equipment.It will come with a red exterior shade and an all-black interior. Additionally, it will also get an all-black grille and wing mirrors, along with 16-inch alloy wheels and a tailgate spoiler, both in black shade.Thanks!I didn't find the right solution from the Internet.References:  …See More
Oct 10, 2017
JoeClark posted discussions
Oct 4, 2017
JoeClark posted discussions
Oct 3, 2017
JoeClark posted discussions
Sep 29, 2017
JoeClark posted discussions
Sep 28, 2017

Forum

How much longer will clash royale support IOS7?

Started by JoeClark Nov 4, 2017.

MORPHLING GOING FORWARD

Started by JoeClark Nov 4, 2017.

Meta Desc. for Product Pages

Started by JoeClark Oct 16, 2017.

Skoda Rapid Monte Carlo Edition Launched?

Started by JoeClark Oct 10, 2017.

Honda City or Maruti Ciaz. Which would you buy?

Started by JoeClark Oct 4, 2017.

Why Mercedes S class wins Against competition ?

Started by JoeClark Oct 4, 2017.

why are CrossOvers Becoming popular ?

Started by JoeClark Oct 4, 2017.

Software Change in ŠKODA Rapid?

Started by JoeClark Oct 4, 2017.

Want to buy secondary car used or new?

Started by JoeClark Oct 4, 2017.

How can you compare new cars?

Started by JoeClark Oct 4, 2017.

Regarding International Selling - Good or bad?

Started by JoeClark Oct 3, 2017.

What did you learn this week?

Started by JoeClark Oct 3, 2017.

How do you store your clothing?

Started by JoeClark Oct 3, 2017.

Where Do You Sell?

Started by JoeClark Oct 3, 2017.

How were February sales for you?

Started by JoeClark Oct 3, 2017.

Encyclopaedia Britannica Set, eBay or Amazon?

Started by JoeClark Oct 3, 2017.

How is your hoarded/unlisted stuff doing?

Started by JoeClark Oct 3, 2017.

How was your Q4?

Started by JoeClark Oct 3, 2017.

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Some useful info about whether or not should dealers use Twitter to promote their inventory. …

How Do You Define Management Competency?

Successful dealerships strive to recruit, hire, and retain the best-available management talent. Once that talent is on board, effective performance management processes must be in place to provide these yet-unproven (to us) managers with feedback on their work results and to ensure that they are receiving the tools and support to become high achievers. So I always ask my potential client-dealers to describe their method of evaluating the overall competence of the…

Las Vegas Casino Workers’ Union: Visitors Should Not Sexually Harass Workers

Las Vegas casino workers’ union is calling on conference visitors to not sexually harass workers

Las Vegas, NV - In a survey conducted by UNITE HERE’s Culinary and Bartender Unions of over 10,000 Las Vegas casino workers: 59% of cocktail servers and 27% of…

5 SEO Tips for Auto Dealers Selling Auto Parts Online

For any dealers that sell OEM parts, tires or wheels online, you may already know the auto parts SEO process is much different than for the front of the house.

Here are some tips to use on your own website.

Tip #1: Understand the Road to Purchase for auto parts SEO

The Road to Purchase for car parts can vary a…

WordStream Sold To Publisher Gannett For $130 Million Cash

Search Icon and Marketer Tool of Choice WordStream Sold To Publisher Gannett, Owner of Cars.com for $130 Million Cash Deal…

Are You Looking at This the Right Way?

When I was teaching the Sonic Dealer Academy from 2001 through 2008, my co-instructor, Steve Hallock, became famous for asking each class, “Why do you think we spend so much time talking about the Service Department? It’s because, at a 75% gross profit margin on labor sales, this department offers, by far, the greatest incentive to increase sales. That was then, and many dealership owners and managers looked at service gross potential that way.

These days, however, I’m coaching my…

Vehicle Subscriptions: How Many Consumers Are Yet Aware?

Netflix for Cars?
Most Consumers Unaware of Subscriptions…

Newsletter: 'Ralph Recommends...'

Blog Posts

Car Crushers Cash for Junk Cars w/o Titles

JUNK CARS: CAR CRUSHERS CASH FOR JUNK CARS W/O TITLES

Junk carscan be bought in the state of Georgia with or without Titles by a licensed used car dealer. We service the Metro Atlanta area and beyond in a 50 mile radius. Car Crushers Cash For Junk Cars w/o Titles offers free towing when we buy junk cars. Sell your car to the crusher and get…

Continue

Posted by Melvin Mann on July 8, 2017 at 8:09pm

Car Crushers Cash for junk Cars w/o Titles

JUNK CARS: CAR CRUSHERS CASH FOR JUNK CARS W/O TITLES

Junk carscan be bought in the state of Georgia with or without Titles by a licensed used car dealer. We service the Metro Atlanta area and beyond in a 50 mile radius. Car Crushers Cash For Junk Cars w/o Titles offers free towing when…

Continue

Posted by Melvin Mann on July 8, 2017 at 8:04pm

Car Crushers Cash For Junk Cars w/o Titles 404-399-3474

JUNK CARS: CAR CRUSHERS CASH FOR JUNK CARS W/O TITLES

Junk cars can be bought in the state of Georgia with or without Titles by a licensed used car dealer. We service the Metro Atlanta area and beyond in a 50 mile radius. Car Crushers Cash For Junk Cars w/o Titles offers free towing when we buy junk cars. Sell your car to the crusher and get the most…

Continue

Posted by Melvin Mann on July 7, 2017 at 7:16pm

SEO 101: What attorneys need to know

As marketers, we’re responsible for staying on top of the latest online marketing trends.  The most important information you need to know is how to drive targeted traffic to your law firm’s website. This is where search engine optimisation (SEO) comes in. If you don’t know the first thing about SEO, have never heard of a meta description and wouldn’t know a targeted keyword if it fell through your office ceiling and hit you on the head, have no fear: today’s post was written just for…

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Posted by Roland Baker on June 12, 2017 at 1:47am

Charles Duhigg on the Power of Setting Smart Goals

As any inbound certified member of our community knows, setting SMART goals (that's Specific, Measurable, Achievable, Realistic, Time-bound) is the keystone managing (and measuring) highly productive sales and marketing teams.

Aligning these goals is what keeps marketing and sales teams in lock-step.

For example,…

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Posted by Roland Baker on June 12, 2017 at 1:46am

Forum Home Page at Automotive Digital Marketing

Getting more buyers to your dealership!

If this is what you need and do not want to spend a arm and a leg and do not like contracts, get in touch with me, we have the best platform out there, and MANY dealer referrals to back that up, not ones just written out, on their letter heads! We are 100% performance based!

Twitter For Car Dealers

Hello all!

Some useful info about whether or not should dealers use Twitter to promote their inventory. …

How Do You Define Management Competency?

Successful dealerships strive to recruit, hire, and retain the best-available management talent. Once that talent is on board, effective performance management processes must be in place to provide these yet-unproven (to us) managers with feedback on their work results and to ensure that they are receiving the tools and support to become high achievers. So I always ask my potential client-dealers to describe their method of evaluating the overall competence of the…

Las Vegas Casino Workers’ Union: Visitors Should Not Sexually Harass Workers

Las Vegas casino workers’ union is calling on conference visitors to not sexually harass workers

Las Vegas, NV - In a survey conducted by UNITE HERE’s Culinary and Bartender Unions of over 10,000 Las Vegas casino workers: 59% of cocktail servers and 27% of…

5 SEO Tips for Auto Dealers Selling Auto Parts Online

For any dealers that sell OEM parts, tires or wheels online, you may already know the auto parts SEO process is much different than for the front of the house.

Here are some tips to use on your own website.

Tip #1: Understand the Road to Purchase for auto parts SEO

The Road to Purchase for car parts can vary a…

WordStream Sold To Publisher Gannett For $130 Million Cash

Search Icon and Marketer Tool of Choice WordStream Sold To Publisher Gannett, Owner of Cars.com for $130 Million Cash Deal…

Are You Looking at This the Right Way?

When I was teaching the Sonic Dealer Academy from 2001 through 2008, my co-instructor, Steve Hallock, became famous for asking each class, “Why do you think we spend so much time talking about the Service Department? It’s because, at a 75% gross profit margin on labor sales, this department offers, by far, the greatest incentive to increase sales. That was then, and many dealership owners and managers looked at service gross potential that way.

These days, however, I’m coaching my…

Vehicle Subscriptions: How Many Consumers Are Yet Aware?

Netflix for Cars?
Most Consumers Unaware of Subscriptions…

Newsletter: 'Ralph Recommends...'

Blogs Posted at Automotive Digital Marketing

Learnings from an Analysis of 10,000,000 Car Shopper Search Queries

Your keywords, of course, are vital to your digital strategy. That's why you need to select and prioritize keywords from local car shopper searches. Any smart marketing agency will use its own network of dealerships to determine the most effective way to net new traffic and…

Multi-Tasking is a Myth

What’s the definition of multi-tasking? It's doing a lot of things at once, and most often, that means doing them poorly. In fact, research proves that multi-tasking is largely a myth; our brains are not wired to focus on multiple things at once. Studies show that multi-tasking ruins productivity, causes mistakes and dampens creative thought.

 

Yet, many people keep trying, simply because they have too much to do and too little time to do it in. The solution is simple: get your…

3 Myths About Loaner Programs

From a consumer perspective, access to loaner vehicles is a major factor in service location choice—both in terms of franchised dealer versus independent repair facility, and among franchised dealer locations. Loaner vehicles help to overcome the inconvenience of having to drive further for service, and…

How to Proceed with a Radiator Repair?

What are Radiators?

Radiators are an integral part of an engine's cooling system. They are basically heated exchangers that help regulate the temperatures of internal combustion engines. Radiator malfunctions in automobiles are common and it is advisable to turn off the engine right away when the problem occurs, as it is extremely unsafe to drive despite a faulty radiator. Here are…

Top Considerations Before You Drive a Used Vehicle off a Dealership Lot

You don’t want to be stuck with a lemon when buying a used car. If you’re purchasing from a dealership, there are some factors that you should be aware of before agreeing to the sale. Here are four considerations to make before driving a used vehicle off the lot.

Any Hidden Damage

Vehicle…

Why are roadside barriers so important now?

Road traffic barriers increase road safety at all times, but now is the time to understand just how important they are

 

Motorists have a responsibility to be as safe, sensible and patient as possible at all times on the road, but winter can lead to hazardous conditions which are out of drivers’ control. Factors such reduced visibility, icy weather and longer nights can make driving a real challenge for motorists, and make external…

A Sale is Not a Sprint or a Marathon... it's a Relay Race!

“When you get the customer in, you’ve got to slow them down.”
This is a very common saying that is meant to allow the salesperson control of a customer in the store. People feel by slowing a shopper down, they are able to make them go through the organization's road…

Light Truck Depreciation Higher Than Cars

Welcome to this week's edition of Black Book Market Insights, with in-depth analysis of used car and truck valuation trends and insights straight from the auction lanes. Click here to download the full…

Information: A Key Component to Increasing Sales & CSI

These days, the most competitive dealerships win the game by being transparent and finding ways to quickly provide customers with the information they request.

 

In the not too distant past, prior to the Internet, dealerships had all the information and consumers had little or none. However,…

How to monitor customer service

Have you ever noticed that a single interaction between your customer service representatives and customers could make or break the relationship? At the time when your customers can jump over to your closest competitor, it is critical to identify these moments and try to avert…

Dealership texting platforms: options and recommendations

Staying connected with your dealership’s customers is strongly desirable. If you can communicate everything, things get done – fast. Especially today when time is money and customers are often impatient to get everything completed as soon as possible and as expected – or else they…

JULY AUTO LEASE PRICES DROP ON SEVERAL TRUCKS AND SUV’S

Several Brands Continue to Offer Discounts on New Truck and SUV Leases Following July 4th Holiday Weekend

Wantalease.com, the nation’s first online car lease marketplace for new lease deals, reports the latest update on new lease offerings for the month of July.  Several automotive brands offered discounts on trucks and SUV’s entering into the month of July, while many small to mid-size vehicles either increased or retained their current…

How to get out of a speeding ticket?

Before I delve into how to get out of a speeding ticket know that speeding is against the law can get you in trouble.  While I don’t condone speeding most of us sometime in our life will end up knowingly or unknowingly exceeding the speed limit. If you end up in this situation and get a ticket as a result, then this article is for you. In this article, we will outline six ways to get out of a speeding ticket.…

BLACK BOOK BECOMES VALUATION PARTNER FOR MYEV.COM

Provides Vehicle Valuations for New Marketplace Catering to EV Vehicles

Black Book, a division of Hearst that provides industry-leading used vehicle valuation and residual value forecast solutions, announced today the integration of its vehicle valuation data with Motorsport Network’s MYEV.com, the first-to-market car shopping platform dedicated exclusively to the buying and selling of electric vehicles (EVs).

MYEV.com offers intuitive tools…

Automotive Broadcasting Network Named to Jacksonville 2018 Fast 50

Leading innovator in automotive retail digital signage has experienced 65% year-over-year revenue growth by helping auto retailers improve the in-dealership experience

Jacksonville, FL – July 16, 2018 – Automotive Broadcasting Network (ABN), the leading innovator and provider of digital signage solutions for automotive dealerships, has been named to the…

Casino

With more people opening up to the option of online casinos, it has become necessary to think about what it is that you stand to gain from these options. After all, you wouldn’t want to jump on the bandwagon simply because everyone is doing so. Unless you are more familiar with your options and knowwhat it is that you do stand to gain, you would want to stand back and be sure that you are not going to lose money from being involved with this form of…

Open Rates by Weekday: The Best Days to Launch Campaigns

Does the day of the week an email campaign is launched affect whether that email is opened? It does! And boosting your open rates ultimately increases response rates – meaning more ROI for your store.

 

In a recent study, we identified how dealers could drive ROI by analyzing on-demand email campaign…

Service BDC Agent Staffing, Do it Right

Many a Service BDC has taken a wrong turn by just putting a warm body in a seat.  Don’t make this mistake, your BDC agents touch more customers than anyone in your business.  Here are a few pointers to keep in mind when…

Automotive Website SEO: Free Webinar July 25, 2018

ADM members are invited to attend an exclusive webinar presentation on technical search engine optimization (SEO), designed specifically for automotive websites. Hedges & Company will be presenting the free webinar on Wednesday, July 25, 2018 from 2:00pm to 3:00pm EDT.

The focus of the webinar, Part One of a two-part series, will be on technical SEO.

We wanted to start with technical issues because…

Develop Your Managers to Maximize Your Bottom Line!

Department Managers have an enormous impact on your Dealerships Profitability. That impact can either be positive, or negative. The choice is really up to you. We would never let the coach on the field without a playbook and a strategy, yet as an industry we let our managers “play” every day…

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