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This is The Future


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Introducing the Fortellis Automotive Commerce Exchange. We're paving a way to the future. Learn more at www.fortellis.io.

Richie Bello Training 631-578-9018


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https://richiebellowest.com/ondemand/ You will notice some dealers down the street are usually flooded with ups, while on the other hand; your guys are…

April Ancira Surprised by Positive Consumer Response to Social Media Engagement


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April Ancira of the Ancira Auto Group in San Antonio, Texas talks about how Surprised she was by overwhelmingly positive Consumer Response to their social media outreach and Engagement…

April Ancira Explains the Role of Enthusiasm and Confidence


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April Ancira of the Ancira Auto Group talks about the role both enthusiasm and confidence played in their selection of a Social Marketing Service Provider…

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CPI Results Complimentary Report - Leaderboard

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Ralph Paglia posted a blog post

Ralph Paglia posted a blog post

Internet Sales 20 Group 11 in Miami June 11-13

The Internet Sales 20 Group is a 3-day Workshop specifically designed for Automotive Sales professionals to experience the latest, most advanced techniques, strategies, and best practices.It's also the place to see cutting edge vendor services and software. Expect to find GM's, Dealer Principals, Internet Directors in attendance. If YOU are an Automotive professional, you will definitely find the experience invigorating, empowering and an extremely fresh outlook on the future of Automotive Internet Sales.https://internetsales20group.com/The following will help attendees maximize the IS20G11 experience:SET clear and defined goalsEnsure you can MEASURE your own progress.Determine what it will take to make your goal ATTAINABLE.Avoid anything that is not RELEVANT to your goal.Associate a TIME frame so you can hold yourself accountable.The GOAL is to address REAL problems and provide measurable and attainable RESULTS.REGISTRATION INCLUDES:Breakfast for all 3 daysLunch for all 3 daysDinner on the first nightVIP Networking eventCocktail hour on the beach night 2Participant guide (serious workbook)Internet Sales 20 Group compositeIndividual and custom exit strategy and implementation planFree Personalized strategy Session from Program sponsor Dealer SynergyClick here to SEE WHOS SPEAKINGClick here to SEE SPONSORS AND EXHIBITORS11 AMAZING REASONS TO ATTEND INTERNET SALES 20 GROUP 111. Curriculum: IS20G is designed after a traditional 20 Group with one clear track and relevant, current topics.2. Strict Rules: There are no sales pitches from speakers for a stress and judgment-free environment.3. Franklin Covey: Learn the 7 Habits of Highly Effective People from the only certified FranklinCovey trainers in the industry.4. Intimate: With a small group setting, you'll be inspired to share ideas, ask questions and collaborate.5. Composite: The first 20 registered dealerships are included in a benchmark composite - a $3,000 value, FREE!6. VIP Event: Party like a rock star and network at the luxurious hotel. Guest performances, dancing, dinner, drinks and more!7. Interaction: Compare and share information with dealers, sales professionals, and industry experts.8. Action Plans: Each member leaves with a customized plan to help implement the information gained.9. Resources: Resources are available for all members - blog posts, tutorials, presentations, videos and more.10. Elite Speakers: Only the most sought-after subject matter experts are invited to present at IS20G.11. Event Follow Up: Members are contacted by moderators and accountability partners after the event to ensure success.There are no refunds for this event but if you do need to cancel you can use 100% of your credit towards another Internet Sales 20 Group Event.For more information call 856-546-2440 EXT 24 or Visit www.internetsales20group.comRyan AlfordChief Marketing Officer of DOM360Essential Marketing Tools of the Modern DealershipJeremy AnspachPureCarsChairman & FounderBrian BarlowCEO of Pineapple Society"Marketing Like Garth Brooks 101"Karen BradleyCEO, Dealer SynergyStop Putting Second Things FirstJeff ClarkVice President of SalesActivEngageSean V. Bradley, CSPFounder & President, Dealer Synergy"The 11 Habits to Knock Out the Competition"Jonathan DawsonSellchologyAutomotive Sales Trainer, Consultant, Coach, and AuthorTodd DearbornInternet BrandsVice President of SalesShaka DysonFounder and CEODealer F&I UniversityToni Anne FardetteBusiness Development Director, Atlantic Auto Group"Is the People Problem You?" Mindset vs. SkillsetScott PechsteinVice President of Sales, AutowebPhone and Internet: Still the New Showroom!Ken PotterPresident, Build A BrandPersonal Branding - What is it, and Why is it Important to Your Dealership?Jason PricePresident, CovideoDrive More Showroom Traffic With Video – Best Practices for Implementing a Successful Video Strategy at Your DealershipAli RedaSales, Les Stanford Chevrolet2018 Guinness Book of World Records Holder for the #1 Car Salesman in the World with 1,580 Units Delivered in 2017Adam RouffCOO, DigiSphere MarketingSEO - Back to BasicsMatt WeinbergDrive MotorsSVP of Consumer ExperienceLA WilliamsDealer SynergyDirector of TrainingKerri WiseTrueCarVice President of Dealer TrainingTO SEE THE REST OF THE IS20G11 SPEAKERS CLICK THE LINK BELOWhttps://internetsales20group.com/speakers/See More

Ralph Paglia's blog post was featured

Ralph Paglia's blog post was featured

Social Media Marketing for Car Dealers; Inhouse, Outsource or Hybrid?

The argument for social media as a highly effective automotive marketing tool is not new and I'm certain we don't need to waste energy or bandwidth defending it. The prediction that Facebook will be the most dominant online property of 2018 - even more pervasive than Google - should tip you over the edge if you're still pessimistic. The discussion you should be having is who should manage it...Should you attempt to do it in-house at the dealership level?Should your dealership's advertising agency drive it?Your OEM's PR agency?The OEM recommended digital/social marketing services provider?Your 19-year-old nephew and entrepreneur?Social media and integrated programs that have a large social component became a key focus for the team I built and launched in 2010, ADP Social Media Reputation Management. The focus was so acute that we refined our structure and costing systems to accommodate the future waves of automotive social media marketing and reputation management innovation... Which has since proven to be a successful strategy for the car business. Social media programs do not command the same budget allocations as larger advertising programs, but they have high value for automotive marketers. In response to this, we created new jobs for Social Media specialists that understand social platforms, PR and each dealer client's brands and marketing objectives. Our social media team managed all social-media channels for our clients that included constant monitoring, copywriting and specific online daily practices. Social media also demands fast, inexpensive - and authentic - content different to traditional marketing communications. Production values are not as refined. The point of view has moved from corporate to sociable. It happens in real time and is ongoing. In many cases, this work doesn't require a creative brief or the scrutiny of a creative director. Social media content also requires the ongoing production of cost-effective video and audio that is then syndicated across multiple channels and may have a short lifespan. Social media strategies require writers comfortable with generating lots of content in a short time - unlike the traditional copywriter who is strong on concept, headlines, and short punchy copy. Video and audio producers who can record, shoot and edit independently with a minimum amount of creative and administrative support are also vital suppliers. In addition, many dealer groups and car companies still require the input from a creative director, strategist, and strong OEM agency account people that provide smart strategic direction based on brand values and automotive consumer insights. The challenge with new digital strategies is maintaining your OEM and dealership brand values. You're mistaken if you think you can apply everything you know about branding to social media. So much information about your brand and the behavior of your target communities is visible online…and it's never static. Being brand focused means providing the right space, information, and experiences - aligned with both your brand values and your target audience communities. And then be vigilant in observing what happens next. The courageous automotive social media marketer will engage and interact with authenticity and a massive focus on speed. Important tips to remember when planning an automotive social media strategy and implementation:Be clear about your objectivesBe clear about your measurablesSelect the right suppliers and partners who understand your dealership's regional brand, can generate fresh content and are comfortable in the social media environmentStrive to include a mobile component remembering that Facebook has over 100 million mobile usersRemain dealership focused while letting go and enabling the community to take a life of its ownBe actively involved and respond in real time all the time.When selecting a marketing services provider to lead your social marketing program, be sure they have a good understanding of the methods, technology, and that they are devoted brand ambassadors with an in-depth understanding of your overall marketing and communications plan. Best is an agency that integrates PR, media planning, and online marketing as they will be well equipped to handle all social media activities and empowered to act with authenticity and immediacy.See More

John Sternal's blog post was featured

John Sternal's blog post was featured

Jumpstart Automotive Media Path To Purchase Insights: Consumer Interest Across Trucks, Utilities and Cars, with Emphasis on Refreshes and Launches

Jumpstart Automotive Media, a leading media, insights, and marketing solutions company, today released its monthly shopper interest data... The results showing increased shopper interest in key vehicle refreshes and upcoming launches, as well as pickups, utility vehicles and certain car segments during the month of March.   All three segments of pickup trucks (3/4 & 1-ton, full-size, and midsize) saw year-over-year increases in shopper interest ranging from 28% to 66% when comparing March 2018 to March 2017. GMC Sierra 1500 led all full-size pickups, with month-over-month growth of 108% in share of full-size truck shopper interest, and 79% growth over the same period last year. Also, although RAM 1500 saw a month-over-month decline of 23%, its shopper interest is still ahead by 73% compared to the same period last year.   Crossovers and SUVs also showed strength in shopper interest during the month, with two segments in particular stealing the spotlight. The subcompact (non-luxury) SUV/CUV segment was up 15% from March of last year, mostly attributed to new entries in the category (Toyota C-HR, Hyundai Kona, and Nissan Kicks). Furthermore, the compact luxury SUV/CUV segment was up 14% from February, and up 19% compared to March of last year. Most of the growth is attributed to two vehicles (out of 14 in the segment): Acura RDX and a new entry, the Cadillac XT4. The Acura RDX saw growth of 29% from February and 36% from March of last year; In its first month of reveal, XT4 grabbed 7% of shopper interest in the competitive set, and already jumped to rank 6th in the segment.   A handful of car segments continued to see increases in shopper interest, a trend that began around the beginning of 2018. In the midsize sedan segment (up 9% from March of last year), the more significant gains came from the Nissan Altima and Mazda 6, both which are in model-year refreshes (+73% and +23% year-over-year). Both the midsize and full-size luxury sedan segments also saw some modest growth year-over-year; Vehicles contributing to the lift in the segments are: Kia K900, Lincoln Continental, Mercedes-Benz C-Class, and Audi A6 in the midsize luxury segment; Cadillac CT6 and Audi A8 in the full-size luxury sedan segment.  For more background on the trucks, utility vehicles and cars/sedans showing the most shopper interest, please see Jumpstart’s most recent Insights Book.“March illustrated a handful of interesting shopper interest trends displayed by consumers, as the month included a sprinkling of interest among trucks, utility vehicles, cars and sedans,” said Libby Murad-Patel, vice president marketing and strategic insights at Jumpstart. “The interest in trucks and utility vehicles is well-documented as a new mainstay of American interest, but it will be interesting to see if consumers continue to show rising interest in select cars given the still-moderate price of gas today.”Jumpstart’s Path to Purchase Reports Jumpstart analyzes share of shopper interest regularly to gain insight into what consumers are considering when researching their next vehicle purchase, as well as how long it takes them to make a decision and how media influences their shopping process. These insights are based on the shopping patterns of more than 20 million in-market auto shoppers who are researching vehicles across the company’s portfolio of automotive publishers.    About JumpstartJumpstart Automotive Media, a division of Hearst Autos, offers high-impact and performance-driven marketing and advertising solutions that achieve optimum results. An industry thought-leader known for its in-depth shopping reports, Jumpstart connects automotive marketers with the largest, high-performing audience of car shoppers and enthusiasts through partnerships with: Car and Driver, U.S. News Best Cars, J.D. Power Cars, NADAguides, Autoweek.com, Autobytel, Autolist.com, Daily News Autos, LeftLaneNews.com, CarSoup, CarBuzz, CarStory, and VehicleHistory.com. JumpstartAuto.com, @JumpstartAutoSee More

Steve White's blog post was featured

Steve White's blog post was featured

4 Steps to Advertising that Converts

Nowadays, the competition for consumer attention is fierce. Many dealers focus on attempting to do a better job than their competition when it comes to ads. But, the truth is, you aren’t only competing with other dealerships, but with every retail business which does digital marketing. Think about it. Those consumers you send your messages to aren’t in an exclusive automotive targeted group. No, the fact is consumers all have varying interests; from their hobbies, to their online and offline purchasing habits, to any other activities that interest them; and these interests place them straight in the crosshairs of a boatload of retailers. So, realizing that those consumers you are attempting to deliver your message to are also being targeted by every other retail sector, how do you increase the likelihood that they will notice your digital ad AND act on it? Here are four factors to consider when creating an ad that should help increase engagement and conversion:1. Be Relevant – Start by knowing who will view your digital ad. “Spray and pray” techniques no longer cut it. Ensure your message is relevant to those who see it. Don’t try to make one cookie-cutter ad that appeals to your whole audience. It won’t work.2. Know Your Audience – Sometimes the group you think is your audience really isn’t. A classic example is a jewelry store that caters to female fashion. This jewelry store may think its targeted audience is females… and females could certainly be in there. But what about the males who so often gift jewelry to their spouses or significant others? They would also be a relevant audience. However, you can’t have a single ad that will appeal to both demographics. The purchase motivation is very different between the two groups. The same goes for car buyers. An inexpensive economy car could have a ton of audiences, including those with modest incomes, young buyers, buyers looking for fuel economy and parents looking to buy a first car for their kids. Every one of these groups has different motivations and a boilerplate ad could never appeal to all of them. Vary your ad creative by audience and you’ll find your customer’s paying closer attention.3. Outside-the-Box Creativity – Most of us really don’t like seeing ads. That’s why we fast forward through commercials, toss mail in the trash without opening it and flip through magazines to the next article. Yet, there is one time per year that households huddle together in front of the television and, many times, watch simply to see the commercials – the Super Bowl! Super Bowl commercials are so appealing because they are made to be engaging, fun and entertaining. Brands bring in the big guns when it comes to creativity -- and, considering the cost of a Super Bowl ad, rightfully so. Just because you’re not creating a Super Bowl ad doesn’t mean you can’t add some creativity into it. Don’t be afraid to be funny or outside-the-box. You’ll find that consumers respond better when your ad is different.4. Leverage Emotions – Engaging with your audience in a way that moves them emotionally is what can make your ad a smashing success. The basic human emotions often tapped by many of the great ad agencies are happiness, sadness, surprise and anger. Emotions are also exactly what motivates consumers to act. If you can make your audience FEEL, you have their attention, but also a better chance to earn their business. Make them laugh. Show them how your product can make them happy. Illustrate product features by tying them into real-life. People will relate, understand your message better and connect with your brand. The key to making a digital ad that your customers love is centered around all these factors. If your message is relevant and delivered at the right time; the messaging and images targeted to the proper demographic; if it is creative and taps into your customer’s emotions; you may find that not only do they love THIS ad but start anticipating your future ones.See More

Chris Miller's blog post was featured

Chris Miller's blog post was featured

Plugging In: How Electric Vehicles Could Impact Your Service Department

Love him or hate him, Tesla’s Elon Musk is brilliant. As both a businessman and a marketer, he has created a loyal following of brand advocates – some of whom don’t even own the products he sells. There are consumers literally willing to wait years just to purchase a Tesla vehicle. He recently launched a car into orbit, which is now on its way to Mars -- the man continues to find ways to impress, or confound, depending on your perspective. The second anyone starts analyzing his inefficiencies and slow delivery, he debuts new products which re-excite everyone: the roadster and electric semi-trucks come to mind. In addition to his mission to take cars consumer-direct, the one intriguing and very clever technology he incorporated into Tesla vehicles is over-the-air updates. Just like your computer, Tesla can update and fix/alter/improve its vehicles without the customer ever setting foot in a car dealership. And OEMs are following suit, with Hyundai’s recent announcement of over-the-air service integration into its vehicles by late 2019. Electric vehicles are certainly a hot topic. Governments around the world are beginning to set deadlines for the total elimination of traditional fossil fuel powered automobiles. Why should this worry dealers? With sales declining and dealerships anticipating the increased need for service revenue, the mass adoption of electric vehicles is concerning. First, electric vehicles have much less parts that will need “fixing,” and second, with over-the-air updates, consumers will have less need to visit the dealership, creating a conundrum for dealers. in a recent Automotive News opinion article, industry thought leader Dale Pollak shared his feelings about dealers who are stuck in this “same-same” attitude. According to Pollak, dealers are still seeing lines of cars waiting for service daily and, while he used to see that as a positive, he now recognizes the practice as a sign of inefficiencies. Pollak shared how there are lots of opportunities dealers can focus on to increase service revenue opportunities, including improved scheduling, increased productivity, and more transparency in service pricing. As electric vehicles increase market share and are increasingly adopted by consumers, there will be a decrease in service revenue. Yet, for some years, there will still be plenty of traditional cars on the road that increasingly need more service as they get older and out of warranty which, of course, increases customer-pay and recall opportunities. I’d love to see a recall-free society with 100 percent compliance and perhaps over-the-air service updates will help increase the compliance rate. At the same time, we all want to see dealers continue to thrive both in sales and service revenue. Perhaps adopting some of Dale Pollack’s suggestions can increase retention today and into the future. It’s only a matter of time before our industry adapts to the new landscape. Sales may decline or grow but as sales of electric vehicles increase, dealers will have less opportunities for continued service revenue. Take the steps now to find every opportunity to increase your current market share with existing (and new) customers so that it’s less of a burden on your bottom line as time goes on.See More

Ralph Paglia posted a discussion

Ralph Paglia posted a discussion

Newsletter: 'Ralph Recommends...'

Your Customers Demand Their Privacy By the Center for Performance ImprovementThink about your online experiences recently. You’re on an automaker’s website and a popup makes you accept their policy on cookies before you can proceed. Browsing on Google, ads are displayed that have an uncanny  ...VIEW STORYHow F&I and Service Can Help Each Other By the Center for Performance ImprovementTwo departments that seem worlds apart are service and the F&I office. One deals with vehicle financing during the sale and the other only comes into play months later, right? As automotive professionals, you know that’s not ...VIEW STORYWhat’s More Important: Sales Targets or Customer Satisfaction? By the Center for Performance ImprovementLook all over the Internet – Quora, Google, and online car market forums – and you’ll find a common question everywhere. “How much does a car salesperson earn per deal?” Answers vary from a set salary to $50 to ...VIEW STORYWatch the short video. Tip of the Day "Look But Don’t Touch!" See All Our Content!BROWSE OUR LIBRARYWatch the short video. Tip of the Day "Scrub Up Higher Earnings with a Simple Service"SEE ALL OUR VIDEO TIPSCopyright 2018, Center for Performance Improvement Forward to a Colleague | Performance Newsletter sign-up  375 Park Avenue, Suite 2607, New York, NY 10152Telephone: (212) 763-0016Want to change how you receive these emails? You can update your preferences or unsubscribe from this listSee More

Ralph Paglia posted an event

Ralph Paglia posted an event
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Internet Sales 20 Group 11 at Trump International Miami

May 11, 2018 to May 13, 2018
The Internet Sales 20 Group is a 3-day Workshop specifically designed for Automotive Sales professionals to experience the latest, most advanced techniques, strategies, and best practices. It's also the place to see cutting edge vendor services and software. Expect to find GM's, Dealer Principals, Internet Directors in attendance. If YOU are an Automotive professional, you will definitely find the experience invigorating, empowering and an extremely fresh outlook on the future of Automotive Internet Sales.internetsales20group.com/See More

Adam Katz updated their profile photo

Adam Katz updated their profile photo

John Sternal posted a blog post

John Sternal posted a blog post

Jumpstart Automotive Media Path To Purchase Insights: Consumer Interest Across Trucks, Utilities and Cars, with Emphasis on Refreshes and Launches

Jumpstart Automotive Media, a leading media, insights, and marketing solutions company, today released its monthly shopper interest data... The results showing increased shopper interest in key vehicle refreshes and upcoming launches, as well as pickups, utility vehicles and certain car segments during the month of March.   All three segments of pickup trucks (3/4 & 1-ton, full-size, and midsize) saw year-over-year increases in shopper interest ranging from 28% to 66% when comparing March 2018 to March 2017. GMC Sierra 1500 led all full-size pickups, with month-over-month growth of 108% in share of full-size truck shopper interest, and 79% growth over the same period last year. Also, although RAM 1500 saw a month-over-month decline of 23%, its shopper interest is still ahead by 73% compared to the same period last year.   Crossovers and SUVs also showed strength in shopper interest during the month, with two segments in particular stealing the spotlight. The subcompact (non-luxury) SUV/CUV segment was up 15% from March of last year, mostly attributed to new entries in the category (Toyota C-HR, Hyundai Kona, and Nissan Kicks). Furthermore, the compact luxury SUV/CUV segment was up 14% from February, and up 19% compared to March of last year. Most of the growth is attributed to two vehicles (out of 14 in the segment): Acura RDX and a new entry, the Cadillac XT4. The Acura RDX saw growth of 29% from February and 36% from March of last year; In its first month of reveal, XT4 grabbed 7% of shopper interest in the competitive set, and already jumped to rank 6th in the segment.   A handful of car segments continued to see increases in shopper interest, a trend that began around the beginning of 2018. In the midsize sedan segment (up 9% from March of last year), the more significant gains came from the Nissan Altima and Mazda 6, both which are in model-year refreshes (+73% and +23% year-over-year). Both the midsize and full-size luxury sedan segments also saw some modest growth year-over-year; Vehicles contributing to the lift in the segments are: Kia K900, Lincoln Continental, Mercedes-Benz C-Class, and Audi A6 in the midsize luxury segment; Cadillac CT6 and Audi A8 in the full-size luxury sedan segment.  For more background on the trucks, utility vehicles and cars/sedans showing the most shopper interest, please see Jumpstart’s most recent Insights Book.“March illustrated a handful of interesting shopper interest trends displayed by consumers, as the month included a sprinkling of interest among trucks, utility vehicles, cars and sedans,” said Libby Murad-Patel, vice president marketing and strategic insights at Jumpstart. “The interest in trucks and utility vehicles is well-documented as a new mainstay of American interest, but it will be interesting to see if consumers continue to show rising interest in select cars given the still-moderate price of gas today.”Jumpstart’s Path to Purchase Reports Jumpstart analyzes share of shopper interest regularly to gain insight into what consumers are considering when researching their next vehicle purchase, as well as how long it takes them to make a decision and how media influences their shopping process. These insights are based on the shopping patterns of more than 20 million in-market auto shoppers who are researching vehicles across the company’s portfolio of automotive publishers.    About JumpstartJumpstart Automotive Media, a division of Hearst Autos, offers high-impact and performance-driven marketing and advertising solutions that achieve optimum results. An industry thought-leader known for its in-depth shopping reports, Jumpstart connects automotive marketers with the largest, high-performing audience of car shoppers and enthusiasts through partnerships with: Car and Driver, U.S. News Best Cars, J.D. Power Cars, NADAguides, Autoweek.com, Autobytel, Autolist.com, Daily News Autos, LeftLaneNews.com, CarSoup, CarBuzz, CarStory, and VehicleHistory.com. JumpstartAuto.com, @JumpstartAutoSee More

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faelan stevie is now a member of Automotive Internet Sales Management Professionals
Feb 20
JoeClark posted discussions
Nov 4, 2017
JoeClark posted a discussion

Meta Desc. for Product Pages

Hey guys, So I have my first ecommerce client, and none of their product pages have a meta description....we're talking almost 1K pages. That's a lot of descriptions to write! However, they have done a good job of writing product descriptions on the page. Anyone have see any issue with using the first few lines of the product description for the Meta? Or should I bite the bullet and try to get 1K unique / optimized meta descriptions written? What would you do?I didn't find the right solution…See More
Oct 16, 2017
JoeClark posted a discussion

Skoda Rapid Monte Carlo Edition Launched?

hii,     India-spec Rapid Monte Carlo to get special paint combination and unique equipment.It will come with a red exterior shade and an all-black interior. Additionally, it will also get an all-black grille and wing mirrors, along with 16-inch alloy wheels and a tailgate spoiler, both in black shade.Thanks!I didn't find the right solution from the Internet.References:  …See More
Oct 10, 2017
JoeClark posted discussions
Oct 4, 2017
JoeClark posted discussions
Oct 3, 2017
JoeClark posted discussions
Sep 29, 2017
JoeClark posted discussions
Sep 28, 2017

Forum

How much longer will clash royale support IOS7?

Started by JoeClark Nov 4, 2017.

MORPHLING GOING FORWARD

Started by JoeClark Nov 4, 2017.

Meta Desc. for Product Pages

Started by JoeClark Oct 16, 2017.

Skoda Rapid Monte Carlo Edition Launched?

Started by JoeClark Oct 10, 2017.

Honda City or Maruti Ciaz. Which would you buy?

Started by JoeClark Oct 4, 2017.

Why Mercedes S class wins Against competition ?

Started by JoeClark Oct 4, 2017.

why are CrossOvers Becoming popular ?

Started by JoeClark Oct 4, 2017.

Software Change in ŠKODA Rapid?

Started by JoeClark Oct 4, 2017.

Want to buy secondary car used or new?

Started by JoeClark Oct 4, 2017.

How can you compare new cars?

Started by JoeClark Oct 4, 2017.

Regarding International Selling - Good or bad?

Started by JoeClark Oct 3, 2017.

What did you learn this week?

Started by JoeClark Oct 3, 2017.

How do you store your clothing?

Started by JoeClark Oct 3, 2017.

Where Do You Sell?

Started by JoeClark Oct 3, 2017.

How were February sales for you?

Started by JoeClark Oct 3, 2017.

Encyclopaedia Britannica Set, eBay or Amazon?

Started by JoeClark Oct 3, 2017.

How is your hoarded/unlisted stuff doing?

Started by JoeClark Oct 3, 2017.

How was your Q4?

Started by JoeClark Oct 3, 2017.

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Junk carscan be bought in the state of Georgia with or without Titles by a licensed used car dealer. We service the Metro Atlanta area and beyond in a 50 mile radius. Car Crushers Cash For Junk Cars w/o Titles offers free towing when we buy junk cars. Sell your car to the crusher and get…

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Posted by Melvin Mann on July 8, 2017 at 8:09pm

Car Crushers Cash for junk Cars w/o Titles

JUNK CARS: CAR CRUSHERS CASH FOR JUNK CARS W/O TITLES

Junk carscan be bought in the state of Georgia with or without Titles by a licensed used car dealer. We service the Metro Atlanta area and beyond in a 50 mile radius. Car Crushers Cash For Junk Cars w/o Titles offers free towing when…

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Posted by Melvin Mann on July 8, 2017 at 8:04pm

Car Crushers Cash For Junk Cars w/o Titles 404-399-3474

JUNK CARS: CAR CRUSHERS CASH FOR JUNK CARS W/O TITLES

Junk cars can be bought in the state of Georgia with or without Titles by a licensed used car dealer. We service the Metro Atlanta area and beyond in a 50 mile radius. Car Crushers Cash For Junk Cars w/o Titles offers free towing when we buy junk cars. Sell your car to the crusher and get the most…

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Posted by Melvin Mann on July 7, 2017 at 7:16pm

SEO 101: What attorneys need to know

As marketers, we’re responsible for staying on top of the latest online marketing trends.  The most important information you need to know is how to drive targeted traffic to your law firm’s website. This is where search engine optimisation (SEO) comes in. If you don’t know the first thing about SEO, have never heard of a meta description and wouldn’t know a targeted keyword if it fell through your office ceiling and hit you on the head, have no fear: today’s post was written just for…

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Posted by Roland Baker on June 12, 2017 at 1:47am

Charles Duhigg on the Power of Setting Smart Goals

As any inbound certified member of our community knows, setting SMART goals (that's Specific, Measurable, Achievable, Realistic, Time-bound) is the keystone managing (and measuring) highly productive sales and marketing teams.

Aligning these goals is what keeps marketing and sales teams in lock-step.

For example,…

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Posted by Roland Baker on June 12, 2017 at 1:46am

Forum Home Page at Automotive Digital Marketing

Dealers Do Not Need To Buy All New Technology To Go High-Tech, Just Make a Few Tweaks!

Vehicles have advanced by leaps and bounds. 

New vehicles have smartphone integration with Apple CarPlay and Android Auto, available Wi-Fi…

"Ralph Recommends..." Newsletter Announcement

Having been the Editor-In-Chief and managed the ADM Professional Community for over ten years now, it seems that every technology development, software and application being sold to car dealers, along with various service provider programs and just about anything…

NADA Booth 3529C: MarketPrice+ From JD Power Enables More Used Car Profits

NADA tidbit for attendees:
The only formula you need to maximize your used vehicle profits...


It may seem crazy to some, but JD Power thinks using actual retail sales performance from your market (MarketPrice+) helps car dealers make…

How Do You Reach Your Targeted Audience on Facebook?

➡️ Reach the right audience on Facebook…


Automotive Digest Calendar of Events for Q2, 2018

Second Quarter of 2018 Calendar of Automotive Events from the Team at AutomotiveDigest.com and their calendar of events:

Automotive Industry and Related Business Events, Conferences, and Activities

Here is one of the most complete listings of annual and special automotive, business, marketing, Internet, Technology, and related industry events, conferences, shows,…

Automotive Digest Calendar of Events for Q1, 2018

First Quarter of 2018 Calendar of Automotive Events from the Team at AutomotiveDigest.com and their calendar of events:

Automotive Industry and Related Business Events, Conferences, and Activities

Here is one of the most complete listings of annual and special automotive, business, marketing, Internet, Technology, and related industry events, conferences,…

Can Artificial Intelligence Make Better Logos Than Designers?

This era belongs to the artificial intelligence because humans are quickly getting replaced by the computers and algorithms for completing the task. Considering the role of web design agencies in Dubai, they now face the challenges of creating best UI design based websites by using the phenomena of highly effective logos and stickers. The sites designing agencies now deliver the best websites by creating creative logos…

How Can Digital Marketing Strategy Make

Now every business needs Digital Marketing for the promotions and growth. Digital advertising has become a big part of modern marketing strategies. Business is B2B or B2C it does not matter, it always effective for both type of business. There are many Digital Marketing Company including web designing service work in professional manners, it's not a hectic activity but some of things matters in this type of strategies…

Blogs Posted at Automotive Digital Marketing

Jumpstart Automotive Media Path To Purchase Insights: Consumer Interest Across Trucks, Utilities and Cars, with Emphasis on Refreshes and Launches

Jumpstart Automotive Media, a leading media, insights, and marketing solutions company, today released its monthly shopper interest data... The results showing increased shopper interest in key vehicle refreshes and…

The Top 5 Features of the Newly Redesigned Sedan: Kia Cadenza

When most people think of high quality sedans, they immediately start to think of cars like Mercedes Benz, Toyota Corolla, Honda Accord (and usually in that order).
In recent years, however,…

4 Steps to Advertising that Converts

Nowadays, the competition for consumer attention is fierce. Many dealers focus on attempting to do a better job than their competition when it comes to ads. But, the truth is, you aren’t only competing with other dealerships, but with every retail business which does digital marketing.

 

Think about…

Plugging In: How Electric Vehicles Could Impact Your Service Department

Love him or hate him, Tesla’s Elon Musk is brilliant. As both a businessman and a marketer, he has created a loyal following of brand advocates – some of whom don’t even own the products he sells. There are consumers literally willing to wait years just to purchase a Tesla vehicle. He recently launched a car into…

Auto/Mate Integrates DMS with Dealer Wizard’s Database Intelligence Solutions for Auto Dealerships

Albany, NY – April 23, 2018​ – Auto/Mate Dealership Systems has integrated its dealership management system (DMS) with Dealer Wizard, a provider of database intelligence solutions for auto dealerships. Dealerships that use both Auto/Mate’s DMS and Dealer Wizard’s suite of equity mining, performance metrics and service drive solutions will benefit from the real-time data exchange between the two…

Most affordable SEO: Key points to focus on

Search engine optimization (SEO) is essentially targeted to improve the search engine ranking of a site that will broaden its global reach, improve visibility, lead to higher conversion ratio of prospective visitors and enhance and sustain the return on invested capital. The internet abounds in agencies that offer SEO services and opting for most affordable SEO partners can be a daunting task as one cannot afford to compromise on the quality of promotion for his services or…

SEO: Building The Right Links, The Right Way Still Works!

90 Link Building Strategies to Use in 2018 [Infographic]

Contrary to what you may have been told, links to your dealershiop's various websites are still one of the most effective ways to drive traffic and…

Social Media Marketing for Car Dealers; Inhouse, Outsource or Hybrid?

The argument for social media as a highly effective automotive marketing tool is not new and I'm certain we don't need to waste energy or bandwidth defending it. The prediction that Facebook will be the most dominant online property of 2018 - even…

Looking for a Used Car? 4 Tips to Steering Clear of the Lemons

There are many benefits that can be reaped from buying a used car. Not only are used cars cheaper, but they also depreciate at a slower rate. However, you will have to take special care in order to avoid getting a lemon.

Comparison Shopping

It is not a…

5 Auto Warranty and Insurance Tips

With new cars now costing an average of $25,499, it’s important for drivers to protect their investment with a warranty and insurance. But if you’re planning to a buy a car in the near future, you should follow some tips to save money on these protection services. Although warranties and…

Get best Car loan services at a low-interest rate

In these days, many people are faces the financial crises in their business. In this situation, they need the cash in an emergency to protect their condition. Then, they want to take a quick loan from the lenders and fulfill the financial crises. Most of the time, people take a loan for home, car, education loan and other personal purposes. In the market, there are different loan lenders that provide the loans to customers. The…

BLACK BOOK AND AUCTIONACCESS ANNOUNCE AUCTIONACCESS MOBILE PROMOTION

Dealers using the new AuctionACCESS Mobile App will be eligible for discounted Black Book Digital

Black Book, a division of Hearst that provides industry-leading used vehicle valuation and residual value forecast solutions, announced today it has partnered with AuctionACCESS, a leading dealer…

Negative Reviews Can be Sales Gold!

Study after study finds that word-of-mouth is the single greatest influencer when it comes to marketing.
Providing a consistently excellent customer experience, then having those customers go out and tell their family and friends about it is the marketer’s holy grail. According to many,…

Some Smart Techniques to Use a Blog for Enhancing SEO Results

Is your blog proving to be quite beneficial to your business and performing to its fullest potential? If you are a newcomer to the art of blogging, here are some effective strategies suggested by experts for using your blog and obtaining effective SEO gains. Every business or company believes in blogging for connecting and engaging with their target audience effectively. Unfortunately, not many of the organizations are able to completely capitalize on the content of their blogs for boosting…

Is Facebook Marketing Still a Valuable Strategy? Absolutely.

Recently Facebook announced that it will stop using data from third-party data aggregators to supplement its own data that it uses for ad targeting. What does this mean for car dealers?

 

Until this announcement, Facebook collected data from three sources which it used to accurately target…

BLACK BOOK MARCH DEPRECIATION REPORT SHOWS A CONTINUATION OF STRONG RETENTION FOR SEVERAL SMALLER CAR SEGMENTS

According to Black Book® data, the average price of a used vehicle for model years 2012-2016 depreciated in value by -0.4%, an improvement from February’s level of -1.1% due to a continued stronger-than-expected spring selling season. Cars increased in value by +0.6%, while trucks decreased -1.1%. All vehicles are averaging a 12-month change of -15.0%.

For the second-straight month, Sub-Compact Luxury CUVs showed the largest depreciation in March at -2.6% (February showed -2.8%).…

6 Contact Strategies that Pay Dividends with Women

Men and women communicate in different ways and have different expectations when buying a car.
Therefore, it’s critical to incorporate different contact strategies into your communication methods with your women customers.
           

1. Know the…

Hearst Autos Joins CDK Global Partner Program

Dealerships can expect higher performing placements and faster turnaround…

Lease Credit Approval Rates Rise to 67.3% In March

Lease Approval Ratings Continue to Improve in March Following Steady Monthly Approval Increases in Q1

 

Swapalease.com, the nation’s largest car lease marketplace, reports car lease credit applicants registered a 67.3% approval rate in March, a rise from the February rate of 65.2%.

 

March experienced a higher number of applicants with qualifications that led to more approvals for taking over another…

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